April 2016 Deck (For Distribution)
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Transcript of April 2016 Deck (For Distribution)
STILLGOINGGet Still, To Keep Going
www.stillgoingmeditation.com
Customer Persona: Professionals Requiring High Level of Sustained Focus and Interactivity
10 Most Stressed
Cities In America:
1. Washington, DC
2. New York, NY
3. Miami, FL
4. San Francisco, CA
5. Jersey City, NJ
6. Oakland, CA
7. Chicago, IL
8. Newark, NJ
9. Philadelphia, PA
10.Los Angeles, CA
TEACHINGAVIATION RELATED
PROFESSIONSHEALTH CARE
WORKERS
PROFESSIONAL SERVICES
FIRST RESPONDERS ARTIST/ CREATIVES
Target Locations
Problem: Americans Are Paying For Stress With Their Health & Well Being
Over half of the 550 million working days lost annually in the U.S. from
absenteeism are stress related.
43% of adults report that stress has caused them to lie awake at night in
the past month.
The World Health Organization estimates the cost of stress to
American businesses is as high as $300 billion.
Diminished Focus
Insomnia
Reduced Emotional Capacity
Increased Absenteeism
Loss of Productivity
Stress Related Illnesses
Why STILLGOING?
CALM
Headspace
Take A Break
The Mindfulness App
WHAT SETS US APART First “Live” Guided Meditation
App
Pay as You Use Model
Personalized Experience
Sessions Use Multiple Exercises To Keep Users Engaged
Network of Experienced Coaches Like Never Before
“Live” Group Class Option
Video and Audio Only Options
Growing market of mindfulness/ meditation apps:• 2K iPhone Meditation Related Apps• 250 Google Play Meditation Related Apps
We are determined to create an engaged meditation practice that helps our users live their very best life.
We are obsessed with bringing a transformational experience to both our users and coaches.
How It Works(3) Select Coach, Pay & Meditate(2) Choose Session Type
o Select the type of session you want.
o Select a group meditation class or initiate a 1-on-1 coaching session.
o Listed active coaches are selected based on users meditation goals.
o A picture and quick summary of each coaches credentials are provided to aid in users selection.
(1) Login/ Register
o Login via mobile app or desktop.
o Users provide information on meditation goals.
Organizational/ Employer Offering STILLGOING partners with the organization to promote service usage
and the benefits of meditation
Organizational Coupon Code indicates prepaid or discounted service based on selected partner program.
GOLD Partner: Requires Retainer Usage Invoiced Monthly Listed STILLGOING Partner On Our Website & Publications
SILVER Partner: 10% Discount Offered Listed STILLGOING Partner On Our Website & Publications
Allows STILLGOING a direct channel to promote service with organizational users.
Pricing & Revenue Model
1-on-1 Coaching
$20 = 16 Min
• Live Session
• Interactive
• 1-on-1 consultation
• Customized Guided Session
• Video or Audio-Only Interface Options
Group Coaching
$10 = 30 Min
• Live Prescheduled Sessions
• Video or Audio-Only session options
• Max 100 Group Participants
25% STILLGOING Fee75% Coach Fee
35% STILLGOING Fee65% Coach Fee
Using PayPal Adaptive Split Pay To Collect & Distribute Fees
Capture Strategy: Customers & CoachesEND USERS
Customer Targeting
Direct Engagement/ User Awareness
Benefit Offering
Employer & Organizational
Partnerships
Viral Campaign
Inbound Marketing & Social Strategy
MEDITATION COACHES
Targeted LinkedIn, Indeed and Simply Hired Targeted Searches
Partnering With Established Meditation Coaching Certification Programs
Inbound Marketing (SEO, Landing Pages, etc.)
Our Team“The Crazy Interns”
Starr Barbour, Founder + CEO• Fifteen year of executive experience leading major finance and IT
transformations.• Responsibilities: Fundraising, Outsourced Technical Development,
Setting The Course For The STILLGOING Movement.
Kathryn Lomax, COO + Chief Meditation Curator• Corporate transformation expert with focus on optimizing human
service delivery• Responsibilities: Meditation Program Development, Coach Curation, All
Things Surrounding “Making It Happen”.
Michael Barclay, Chief Marketer• Experiential marketer and social media strategist leading campaigns
with some of Americas most recognized brands.• Responsibilities: Inbound Marketing, Social Strategy, and Viral
Marketing Campaign.
Osvin Web Solutions (Outsourced Development Team)• Osvin Web Solutions is a leading off shore web and mobile development
firm having taken several companies from idea to market to include most recently “Doctors On Demand”. The Osvin team is truly a part of STILLGOING.
Our Journey:From Idea To Reality
MAR 2015
•SXSW Startup Spotlight (Concept Showcase)
•Develop Wireframe
MAY 2015
•Outsourced Development
JUL 2015
•SXSW V2V Startup Spotlight (Service Demo)
•Accelerate w/Google
SEP/ OCT 2015
•User Testing
DEC 2015
• Test Release of MVP
(IOS Platform)
JAN/ FEB 2016
•Secure Seed Funding For Launch
•Launch First Corporate Partner Program [10/15 Confirmed TahzooPartner Program]
MAR 2016
•Release Version 2.0 of Technical Release (IOS & ANDROID) at SXSW
May 2016
•Launch National Marketing Campaign
Traction On boarded +200 Coaching Partners.
Developed fully functional MVP submitted to Apple IOS awaiting “Go-Live” approval/release.
Secured pilot corporate partnership with Tahzoo for their US Offices (January 2016).
Marketing: Added an experienced marketer (Michael Barclay) to help us
launch a lean viral campaign.
Participated in the Accelerate With Google program to learn how to build an Inbound Marketing strategy.
Member of 1776 a Washington, DC based accelerator.
Winner of InnovateHer Reston local pitch competition.
Selected for Atlanta and DC Pipeline Angels Pitch Summit. Selected as a follow-up post Go-Live company.
Our Give BackTeaching the tool of meditation
to those in need in order to empower them to “be the
change they wish to see in the world”.
Armor Down Partnership Partnering with Armor Down to allow for in-app $5 donations towards Armor Down. Armor Down teaches mindfulness and meditation to returning service members to help them in their transition.
Mindful Streets Teaching meditation to young people (Ages 12-25) in some of America’s toughest neighborhoods. We seek to leverage our network of coaches to facilitate this program.