April 2010 BMPR - Dale Blasingame
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Transcript of April 2010 BMPR - Dale Blasingame
Dale BlasingameThe Hotel Guide
@normalguyguide
• Digital travel magazine published six times a year
• Each edition is sent to one million travelers
• Booking engine, blog, Facebook, Twitter
“The point of Twitter is to be personally engaging more than blatantly promotional.”
-Jolie O’Dellmashable.com
Travel and social media...
• @hyattconcierge• Twitter account that is dedicated to
answering guests’ questions 24/7• Make reservations, book spa appointments,
etc.• No promotion• Hope it builds brand loyalty through
interaction
Travel and social media...
• “Hotel” and “help” in custom-built search
• Owner responded within minutes• Social media provide way to
personally reach out to customers
Travel and social media...• 40 Las Vegas casinos on Twitter:
Gold Spike, Sam’s Town, Palms, M Resort, Bally’s, Hooters, Red Rock, South Point, Trump, Orleans, Circus Circus, Sun Coast, Harrah’s, Renaissance, Rio, Aria, Venetian, Sahara, Palazzo, Hard Rock, Imperial Palace, Stratosphere, Mandalay Bay, Tropicana, Mirage, Monte Carlo, Flamingo, Wynn, Las Vegas Hilton, Luxor, Excalibur, El Cortez, Golden Nugget, MGM Grand, Treasure Island, Caesars Palace, Station Casinos, Paris and Planet Hollywood
• 21 clubs and/or pools on Twitter
Travel and social media...• @wynnlasvegas• 337k followers• Three employees
dedicated to social media
• 67% are replies• Blush, XS, Tryst &
Wynn Magazine are also on Twitter
• YouTube channel
Travel and social media...
• @goldspikevegas• Small downtown
hotel• 900 followers• Actively finds
people who talk about Las Vegas
Travel and social media...
• #TravelTuesday: hotels offer travel deals
•@HardRockHotelLV is particularly good • $50 rate for weekdays
Travel and social media...• “Must do” along with email lists
Travel and social media...• “Must do” along with email lists• Travel recommendations from all
points of view
Travel and social media...• “Must do” along with email lists• Travel recommendations from all
points of view• Interactions with people who share
your interests
Travel and social media...• “Must do” along with email lists• Travel recommendations from all
points of view• Interactions with people who share
your interests• Interactions with the hotels where
you are staying
Travel and social media...• “Must do” along with email lists• Travel recommendations from all
points of view• Interactions with people who share
your interests• Interactions with the hotels where you
are staying• Remember: it’s all about conversation.