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Plenary:

Building Your Influence on

Social Media

April 10, 2018

@MelissaBPhD

#NICHE2018

To participate in the Live Polls

For WiFi or website participation:

• If you have a laptop, iPad, or other web-based device that uses WiFi, you can go to PollEv.com/melissabatch356 to participate in the polls

For Text participation:

• Enter phone number of 22333, and send a text that reads MELISSABATCH356

• You will be able to text your answers to the poll

Building Your Influence

on Social Media

Melissa Batchelor-Murphy, PhD, RN-BC, FNP-BC, FAAN

Associate Professor, Duke University School of Nursing

@MelissaBPhD

@DukeU_NrsngSchl

@MelissaBPhD

#NICHE2018

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Objectives

1. Recognize how multiple forms of social media can be used to leverage and expand your professional influence.

2. Identify credible sources of health information campaigns to spread key messages for health decision-making.

3. Use a framework to develop individualized social media skills to showcase your work.

@MelissaBPhD

#NICHE2018

Nurses Using Social Media

@MelissaBPhD

#Nurses @TheView

#Stethoscope#NICHE2018

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Nurses Using Social Media

@MelissaBPhD

#NICHE2018

Why Use Social Media?

Communicator to Public

• Research findings

• Changes in Practice

Standards

• Advisory Opinions

• White Papers

• Political Events

• Image of Nursing

Being Engaged

• Professional Organizations

• Healthcare Organizations

• Academic Centers

• Regulatory Agencies

• Nursing Licensure Boards

@MelissaBPhD

#NICHE2018

@MelissaBPhD

Why Use Social Media Be part of conversations & stay current

Build professional relationships

Increase timely dissemination of health & safety

information

Promote services & programs (NICHE)

Personalize and reinforce health messages that can be

more easily tailored or targeted to audience(s)

Empower people to make safer and healthier decisions!Beilenson, J., Batchelor-Murphy, M., & Brody, A. (2015). Getting the Word Out: Media and Social Media Strategies that Make a Difference. Paper presented at the National Hartford Center for Geronotological Nursing Excellence Annual

Leadership Conference, Orlando, FL. #NICHE2018

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Guard Your Career and Your Reputation

1. Maintain professional boundaries

2. Protect your professional reputation

3. Don’t breach patient privacy and/or violate HIPAA

4. Don’t establish a “duty of care” through social media

Resources– NCSBN: A Nurse’s Guide to Professional Boundaries

– NCSBN: A Nurses Guide to the Use of Social Media

Buppert, C. (2018). Nurses and Social Media: Guard Your Career and Your Reputation. Retrieved March 31, 2018 at https://www.medscape.com/viewarticle/892498

@MelissaBPhD

#NICHE2018

Objective 1

Recognize how multiple forms of social media can be used

to leverage and expand your professional influence

@MelissaBPhD

#NICHE2018

@MelissaBPhD

Beilenson, J., Batchelor-Murphy, M., & Brody, A. (2015). Getting the Word Out: Media and Social Media Strategies that Make a Difference. Paper presented at the National Hartford Center for Geronotological Nursing Excellence

Annual Leadership Conference, Orlando, FL.

Social Media: So Many Options!

#NICHE2018

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@MelissaBPhD

Facebook

#NICHE2018

@MelissaBPhD

LinkedIn

#NICHE2018

@MelissaBPhD

Use Facebook & LinkedIn to• Represent your organization by post photos of staff & events

• Post comments on current activities, upcoming events, and other timely

information

• Link to current articles to demonstrate knowledge of the field and introduce

your work to colleagues

• Individuals can “Like” an organization or a cause and see others who are

connected to these issues

• Create or join groups of other nursing professionals

Beilenson, J., Batchelor-Murphy, M., & Brody, A. (2015). Getting the Word Out: Media and Social Media Strategies that Make a Difference. Paper presented at the National Hartford Center for Geronotological Nursing Excellence

Annual Leadership Conference, Orlando, FL. #NICHE2018

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@MelissaBPhD

Twitter…

Beilenson, J., Batchelor-Murphy, M., & Brody, A. (2015). Getting the Word Out: Media and Social Media Strategies that Make a Difference. Paper presented at the National Hartford Center for Geronotological Nursing Excellence Annual

Leadership Conference, Orlando, FL.

• Collects comments in real time

• Reaches a wide audience

• Micro-blogging platform

(240 characters)

• Allows you to link content on

the Web

#NICHE2018

@MelissaBPhD

Why Use Twitter?

• Reach broadly

• Build relationships

• Get immediate feedback

• Stay current/discover new conversations

• Find collaborators

Beilenson, J., Batchelor-Murphy, M., & Brody, A. (2015). Getting the Word Out: Media and Social Media Strategies that Make a Difference. Paper presented at the National Hartford Center for Geronotological Nursing Excellence Annual

Leadership Conference, Orlando, FL.#NICHE2018

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@MelissaBPhD

You Tube

#NICHE2018

@MelissaBPhD

Use You Tube to:• Create a channel to house videos

• Post a video of a special event, conference to share with

those who could not attend

• Post a video of a training session you wish others to emulate

• Share a link to your videos on other social networking sites

• Broadcast training or events liveBeilenson, J., Batchelor-Murphy, M., & Brody, A. (2015). Getting the Word Out: Media and Social Media Strategies that Make a Difference. Paper presented at the National Hartford Center for Geronotological Nursing Excellence Annual

Leadership Conference, Orlando, FL. #NICHE2018

@MelissaBPhD

Blogs

Beilenson, J., Batchelor-Murphy, M., & Brody, A. (2015). Getting the Word Out: Media and Social Media Strategies that Make a Difference. Paper presented at the National Hartford Center for Geronotological Nursing Excellence Annual

Leadership Conference, Orlando, FL. #NICHE2018

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@MelissaBPhD

Use Blogs to:• Create another outlet to serve as a voice for you or your organization

to share news, or updates

o Provide analysis, insights, and updates

• Update your community about a recent event or ask for volunteers for

an upcoming event

• Comment on other blogs to share your thoughts or opinion to gain

exposure as a thought leader in your field

Beilenson, J., Batchelor-Murphy, M., & Brody, A. (2015). Getting the Word Out: Media and Social Media Strategies that Make a Difference. Paper presented at the National Hartford Center for Geronotological Nursing Excellence Annual

Leadership Conference, Orlando, FL. #NICHE2018

Objective 2

Identify credible sources of health information campaigns to

spread key messages for health decision-making

@MelissaBPhD

#NICHE2018

@MelissaBPhD

Identifying Credible Sources to Learn More

About Using Social Media Professionally

#NICHE2018

• Centers for Disease Control and Prevention

- The Health Communicator’s Social Media Toolkit

- CDC’s Guide to Writing for Social Media

• National Council for State Boards of Nursing- A Nurse’s Guide to Professional Boundaries

- A Nurses Guide to the Use of Social Media

• American Nurses Association- 6 Tips for Nurses Using Social Media

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Credible Sources of Information

to Like, Share, Tweet, Retweet

• Research findings

• Changes in Practice Standards

• Advisory Opinions

• White Papers

• Political Events

• Image of Nursing

• Professional Organizations

• Healthcare Organizations

• Academic Centers

• Regulatory Agencies

• Nursing Licensure Boards

@MelissaBPhD

#NICHE2018

@MelissaBPhD

#NICHE2018

Objective 3

Use a framework to develop individualized social media

skills to showcase your work

@MelissaBPhD

#NICHE2018

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@MelissaBPhD

My Start in Social Media and Technology

#NICHE2018

2007-2010: My journey begins…

@MelissaBPhD

#NICHE2018

@MelissaBPhD

#NICHE2018

2011: The power of stories…

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@MelissaBPhD

#NICHE2018

2015: YouTube ChannelUsing video to disseminate science…

@MelissaBPhD

#NICHE2018

2017: Developing a website and a professional brand…

@MelissaBPhD

#NICHE2018

2017: Television Show….

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@MelissaBPhD

#NICHE2018

2017: NICHE….

@MelissaBPhD

#NICHE2018

2017: Needed to learn to Blog and Disseminate...

@MelissaBPhD

#NICHE2018

2018 & Beyond: Showcasing Science & Building an Interprofessional Network…

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@MelissaBPhD

CDC’s Social Media Toolkit. Worksheet p. 47 #NICHE2018

Getting Started

1. Identify target audience

2. Determine your objective(s)

3. Audience communication

needs

4. Goal integration with your

organization (and NICHE)

5. Identify social media tools

6. Define activities

7. Message Development

8. Measure impact

@MelissaBPhD

Develop a Plan

• Be strategic

• Be deliberate

• Identify training opportunities

• Develop a plan

• Work your plan

#NICHE2018

@MelissaBPhD

Working the Plan

#NICHE2018

Gladiator

Transitional

SpectatorLearn new social media platform, educate

family and friends (Retweet, Share)

Interpreting health information and

translate for the public (Blogging, Op

Eds, Sharing Conference events)

Advocacy, Thought Leader (Podcast,

TV/ Radio, Meeting with

policymakers)

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@MelissaBPhD

Making Your Case

#NICHE2018

STEP 1: What’s the problem?

STEP 2: Give some back

story: how did we get here?

STEP 3: What should we do

about it?

Delirium is a new, sudden, and serious episode that changes a person’s ability to

pay attention, ability to think and/or alertness.

Hospitalization, anesthesia and surgery increase risk of delirium, but it is often missed or

misinterpreted as dementia. Healthcare professionals are

often not trained to recognize delirium.

NICHE nurses are trained to recognize delirium as a medical emergency. NICHE nurses work

with families and the healthcare team to identify delirium, find the

cause, and reverse delirium.

NICHE Need to Know: Delirium

@MelissaBPhD

Other Examples

#NICHE2018

Thank you!

Twitter: @MelissaBPhD

Instagram: melissabphd_thenurse

LinkedIn: Melissa Batchelor-Murphy

Facebook: MelissaBPhD

Email: melissa.batchelor-murphy@duke.edu