Apresentação do PowerPoint - Active Box...Apresentação do PowerPoint Author: Angelica Maria...
Transcript of Apresentação do PowerPoint - Active Box...Apresentação do PowerPoint Author: Angelica Maria...
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ThermoShieldProtecting hair against
thermal damage
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Thermal treatments
Extreme temperatures cause moisture inside the hair fibers to
rapidly evaporate, leading to bubbling and cracking of the
cuticles.
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Thermal damage
- Loss of water content
- Alteration in cuticular structure
- Changes in mechanical properties
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ThermoShield
Through an exclusive mechanism of action, ThermoShield
protects hair against thermal damage without compromising
styling.
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How it worksinside hair fiber
ThermoShield traps water inside hair fibers.
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How it worksoutside hair fiber
ThermoShield forms a thermal barrier.
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Heat-protecting effect
ThermoShield prevents thermal damage.
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Evaluation
200-220ºC
Control
Placebo
Leave on
2% ThermoShield
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Evaluation of water content
Control Placebo ThermoShield
7,10% 7,38% 9,19%*
Hair tresses were flat ironed 10 times at 220ºC. The process was repeated 3 times.
* Different from control and placebo (P<0.01).
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Evaluation of water content
ThermoShield
9,19%*
Hair tresses were flat ironed 10 times at 220ºC. The process was repeated 3 times.
* Different from control and placebo (P<0.01).
Maintains hair 24% more
hydrated
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Maintenance of hair temperature
109ºC 114ºC 96ºC*
Control Placebo ThermoShield
Hair tresses were flat ironed 10 times at 200ºC.
* Different from control and placebo (P<0.01).
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Maintenance of hair temperature
109ºC 114ºC96ºC*
ThermoShield
Hair tresses were flat ironed 10 times at 200ºC.
* Different from control and placebo (P<0.01).
Keeps hair 18ºC colder.
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Maintenance of hair temperature
101ºC 90ºC* 87ºC*
Control Bench ThermoShield
Hair tresses were flat ironed 10 times at 200ºC.
* Different from control (P<0.01).
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Maintenance of hair temperature
87ºC*
ThermoShield
Hair tresses were flat ironed 10 times at 200ºC.
* Different from control (P<0.01).
Keeps hair 14ºC colder.
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Evaluation of hair surface
Placebo
ThermoShield
Hair tresses were flat ironed 10 times at 220ºC. The process was repeated 3 times.
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Evaluation of hair straightening
0
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After 24h
Str
aigh
t effect
(Diff
ere
nce
in r
ela
tion t
o initia
l
valu
es)
Placebo ThermoShield
Hair 23% straightener*
Hair tresses were flat ironed 10 times at 200ºC.
* Different from placebo (P<0.01).
(60% RH, 25ºC)
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Benefits
• Forms a thermal barrier
• Entraps 24% more water inside hair
• Coats and protects hair from thermal damage
• Maintains hair temperature 16% lower, preventing overheating
• Preserves cuticle integrity
• Improves straight effect by 23% after 24h
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ThermoShield
Application
• Leave on and finishing products
• 2%
Stability and compatibility
ThermoShield is water dispersible and must be incorporated at the end of
the formulation, below 40ºC.
INCI
Water (and) Polyquaternium-7 (and) Panthenol (and) Fibroin (and) Sericin
(and) Hydroxypropyl Starch Phosphate.
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