Apresentação Mobile Business - 2014
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Transcript of Apresentação Mobile Business - 2014
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APRESENTAÇÃO:
MOBILE BUSINESS - 2014 João Carvalho (@Johny) Sócio - Fundador Pontomobi www.pontomobi.com.br http://about.me/joaocarvalho
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PONTOMOBI Overview
• Leading mobile marke8ng and adver8sing company in Brazil providing solu8ons to enterprises
3 OFFICES IN BR + 1 IN LONDON SP, Rio, BH and London 9 COMPANIES Sequence of investments, mergers and acquisitions 4 BUSINESS UNITS Platforms, Development, Media and Lab 160 EMPLOYEES +2500 PROJECTS DELIVERED
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Mobile Business: Como mobile interfere nos negócios das empresas.
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A Mobilidade esta mudando a forma como as marcas e empresas se relacionam com Clientes, Fornecedores e Colaboradores.
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Não apenas na comunicação, mas também na forma como as Empresas prestam seus serviços, vendem seus produtos enfim, fazem seus negócios
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NÚMEROS Mercado Mobile
Fonte: Teleco
270 milhões de linhas 70 milhões de Smartphones 33% dos celulares possuem banda Larga Móvel
85 milhões com acesso 3G
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O Que é Mobile!?
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Mobile é sobre pessoas e não sobre aparelhos.
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Mobile é sobre pessoas em movimento.
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Mobile Business é sobre marcas se adaptando à essa nova realidade.
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Adaptar sua empresa para o mundo mobile não é apenas adaptar o seu site para um novo tamanho de tela.
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É adaptar sua empresa ao novo perfil de consumidor, que hoje tem à disposição não apenas novas telas, mas novas possibilidades.
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E isso interfere em qualquer tipo de Negócio. Das grandes Empresas ao Taxi que nos trouxe até aqui.
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IMPORTANTE: a mobilidade já intefere,
e poderá interferir ainda mais, na forma como
você e sua empresa fazem negócios.
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Oportunidade ou Ameaça?
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QUAIS OS PONTOS DE ATENÇÃO? de onde pode vir a ameaça ou oportunidade.
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Pontos de Contato (Hardwares)
Smartphones / Feature Phone
Tablets / SmartTVs GPS / Geladeiras
Wearable Devices
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Formas de Contato (Softwares)
Sistemas Operacionais
Navegadores / Aplicações
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Funcionalidades
Geolocalização / Acelerometro Camera / Internet
Fingerprint / iBeacon
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Mudanças de Hábito
Presença no Dia a Dia Colecionar Itens / Compartilhar
Tirar Fotos / Ouvir Musica Solicitar Serviços / Pesquisar
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O PÚBLICO NO MOBILE Smartphones & Compras Usuários buscam produtos e serviços em seus smartphones
Fonte: Google
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O PÚBLICO NO MOBILE Smartphones & Compras Inclusive ao fazer compras
Fonte: Google
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O PÚBLICO NO MOBILE Smartphones & Compras Diversas vezes, uma busca no mobile leva a compras em outros meios
Fonte: Google
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CONTRAPOR ESSA NOVA REALIDADE COM:
SUA EMPRESA SEUS PRODUTOS SEUS SERVIÇOS
MERCADO EM QUE VC ATUA
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Pontomobi Apresentação & Cases
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HANDS FINGERTIPS.MOBI AORTA
• Scalable Platforms and Products
• SMS/IVR • Mobile Learning • Digital Radios • Apps Framework • Publishing Platform • Custom Chip
• Apps, mobile sites and games development
• Custom made projects
• Add Hoc, Cross Device, Cross Platform
• Development based on frameworks
• Mobile Ad Premium Network
• 200+ Publishers
• 2.4 Billion "Ad Impression/month
• Download Market Place and Big Games
ESTRELA DIGITAL COLLACT
PIXATE
• Innovation
• B2B2C companies
• Embrace the geekpreneurs
• Co-proprietary products and services
MEDIA DEVELOPMENT PLATFORMS LAB
STRATEGIC PLANNING
UNIDADES DE NEGÓCIO
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STUDIOS - PONTOMOBI
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MOBI STUDIO
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MOBI STUDIO - SERVIÇOS
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PLAYME
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PLAYME - SERVIÇOS
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TAB STUDIO
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TAB STUDIO - SERVIÇOS
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TAB STUDIO - CASES
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LEMBRETO
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LEMBRETO - SERVIÇOS
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MOBILE LEARNING
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SMS - BROADCAST
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• +450 Apps delivered for iOS, Android, BB, Windows 8, Facebook and Chrome
DESENVOLVIMENTO APPS B2B
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Pontomobi
Cases
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TABLETS APPS
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M-COMMERCE
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Development of mobile games for enterprises
GAMES
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GAMES – ESTRELA DIGITAL
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CRM - GPS Skol
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• QR-‐Codes and SMS integrated with IVR plaQorm
PDV – ETIQUETA MOBILE
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RELACIONAMENTO - MEDIDA CERTA
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MEDIDA CERTA
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RELACIONAMENTO – RADIO SKOL
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FIDELIDADE - COLLACT
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Mobile Media
BUSINESS UNIT OVERVIEW: BUSINESS UNIT OVERVIEW: MEDIA
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HANDS – MOBILE AD NETWORK
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ANGRY BIRDS • Expandable banners and characters interac8on z
Pontomobi is the official sales representative of Angry Birds in Brazil.
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• Click-‐to-‐Call • Click-‐to-‐Map
MOBILE MEDIA - FORMATOS
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• Click-‐to-‐Facebook • Click-‐to-‐AppStore
MOBILE MEDIA - FORMATOS
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• Expandable banners and Embedded Video
MOBILE MEDIA - FORMATOS