1. Joo Trigo da Roza Antnio Lucena de Faria Claudia Seidenstricker 152113370 Gonalo Carreteiro 152113342 Liat Schliesser 152113318 Pedro Guerreiro 152113317 Entrepreneurship & Business Plan Lets have breakfast for dinner

2. Catlica-Lisbon School of Businness and Economics 2013-2014 Problem & Solution 3. Catlica-Lisbon School of Businness and Economics 2013-2014 The Concept Buongiorno Cais Breakfast only New experience Timetable International Food Minimal Viable Product 4. Catlica-Lisbon School of Businness and Economics 2013-2014 TEAM This team is formed by hardworking members with different qualities. What do we have in common? An aspiration: to become ENTREPRENEURS Cludia PedroLiatGonalo Strategy Finance Public Relations Marketing 5. Catlica-Lisbon School of Businness and Economics 2013-2014 Customer Segments Families Foodies Tourists Youngsters 6. Catlica-Lisbon School of Businness and Economics 2013-2014 Marketing & Sales Viral Facebook Contest Reviews Advertising News & C. Relationship Referrals PARTNER Sales 124,838.00 193,092.00 289,195.00 COGS 54,929.00 84,960.00 127,246.00 Gross Margin 69,909.00 108,132.00 161,949.00 2nd Year 3rd Year1st Year 7. Catlica-Lisbon School of Businness and Economics 2013-2014 Competition 2 5 7 5 6 6 4 33 5 3 4 5 4 3 3 6 2 5 5 1 1 0 0 Value Curve Buongiorno Cais Restaurants Bakeries/Pastries 8. Catlica-Lisbon School of Businness and Economics 2013-2014 Traction ONLINE REVIEW 345 likes in one month 682 viewers in one month 51 people in 167 Conversion Rate = 30,54% 96 people in 150 Acceptance of the concept = 64% 9. Catlica-Lisbon School of Businness and Economics 2013-2014 Financial Plan Needs: 15.000 Founders: 7.500 External: 7.500 BEP: 2015 2016 2017 8.002 5.277 50.798 CASHFLOWS: Product % Selling Price VC CM BEP/product Menu 71.4% 5.69 2.56 3.13 15924 Sweet 17.9% 2.28 0.91 1.37 3981 Beverages 10.7% 1.22 0.37 0.85 2389 Total 100.0% 22293 10. Catlica-Lisbon School of Businness and Economics 2013-2014 Calendar 11. Catlica-Lisbon School of Businness and Economics 2013-2014 Thank You! Any Question? Lets have breakfast for dinner 12. Catlica-Lisbon School of Businness and Economics 2013-2014 Alternative Sales Scenarios 2015 2016 2017 15.786 16.433 64.759 CASHFLOWS: Positive Scenario (+10% in sales) Sales 137,315.00 212,409.00 318,107.00 COGS 60,419.00 93,460.00 139,968.00 Gross Margin 76,896.00 118,949.00 178,139.00 2nd Year 3rd Year1st Year BEP: Beg. January 2016 NET EARNINGS: 2015 2016 2017 406 8.337 46.936 13. Catlica-Lisbon School of Businness and Economics 2013-2014 Alternative Sales Scenarios 2015 2016 2017 207 -5.998 34.349 CASHFLOWS: Negative Scenario (-10% in sales) BEP: March 2016 NET EARNINGS: 2015 2016 2017 -13.441 -10.506 28.858 Sales 112,345.00 173,799.00 260,819.00 COGS 49,432.00 76,472.00 114,766.00 Gross Margin 62,913.00 97,327.00 146,053.00 1st Year 2nd Year 3rd Year