Organization study at Ador fontech Ltd

ByAprameya.B.A

Reg No : 11SKCMA013

EMPOWERING MINDS

ACHARYA INSTITUTE OF MANAGEMENT AND SCIENCES 1ST CROSS, 1ST STAGE, PEENYA

1)Established as Cosmics Electronics and Ancillaries Pvt. Ltd. on 22nd August,1974.

2) The name of the Company was changed to Cosmics General Engineering Pvt.Ltd. on 7th December, 1979. 3) commenced its operations in 1980

4) It became a Public Limited Company on 17th November, 1993.

Company Profile Ador fontech ltd

Strategic Intent

VISIONOur vision is to be considered as the partner of first choice by our customers.

MISSIONOur mission is to partner with our customers in implementing value-added reclamation, fusion and surfacing solutions.

Competitors

U&H

Mogra

Board of Directors

Chairman

Managing Director

GM A/c s

DY Manager A/c s

Senior A/c sofficer

AssistantA/c s

Assistant GM IT

Deputy

Manger

IT

Systems Officer

Systems Officer

Marketing

DivisionalIncharge

VP - Mktg

RegionalInchargeSr Mngr

Business Manager

TerritoryManager

ZonalInchargeAES

CPGIVP / Sr GM

GM Finance

& HR

ManagerHRD & Admin

Secretary

Production Manager

Supervisor

Shop Floor Workers

COPEC

A/c s

ADFL Organisation

Chart

SWOT Analysis

Strengths

1) Ador Fontech has key competitive advantages such as product quality, service, price, brand, reputation and technical support.2) Has key technologies which Improve deposition efficiency in coating and welding consumables for dissimilar repair of metals

3) Honours commitments top down4) Innovativeness and continuous improvement in work process

5) Employees are empowered to deliver excellent customer service.6) Employee bonding

Weaknesses

1) Low prevalence of preventive maintenance. 2) Company information varies between the website and brochures

3) Ideas and opinions of juniors in the company are overlooked 4) Lack of institutional tie ups for repair and maintenance operations

of the company.

Opportunities

Through key technological competitiveness, the company can further widen local and regional distribution network which can tap potential

and sub-serve business requirements.

Threats

1) Global or worldwide tie up of OEM’s with end-users facilitate extension of

operations in India, thereby restricting local business participation.

2) Overseas organizations establishing own branch networks.

3) Unorganized sector leveraging on cost.

4) Increase in raw material cost.

5) De acceleration of India’s GDP growth rate.

6) Political instability

Best Practices of the organisation

The company operates on the philosophy of “partnering” with its

clients in recommending and implementing value -added reclamation,

fusing and surfacing solutions.

The company is dedicated to supply of products, services and solutions

that help in conservation of mineral reserves as well as in reducing down

time and inventory costs.

By Reclamation and recycling of vital machinery components the

company is saving lots of purchase cost for its clients.

The company has started green initiative for billing and other purposes

which reduces lot of paper work and have a good impact on saving

environment.

FindingsOrganizational Structure: Ador Fontech has Matrix structure and culture. The

hierarchy shows systematic work flow.

Ador Fontech is located in major cities reaching its every customer.

By strategic planning towards customer and suppliers, Ador Fontech has acquired

a competitive advantage.

The company has adopted operational efficient measures such as 5 S techniques

and elimination of wastes.

Ador Fontech has Shared values named “DELIGHT” to the underlying attitude of

the company; a combination of core values and core purpose.

Lots of difference of information between website and brochure.

SuggestionsThe company must sustain its position in having key technologies and key competitive advantages with

continuous improvement

 Automation of signing in machine must be installed

 Job rotation should be done frequently to workers especially in the field work, so that they are released from

boredom of work, and which also motivates them to acquire additional skills

 To provide employees with special training related to job enlargement, job enrichment and empowered

teams, so that the productivity is increased

 Initiatives must be taken to conduct some events to keep the employees happy and more productive

 Standardized payment mode should be followed to avoid the complications ahead

 Company website has to be updated at regular intervals

 Awareness should be created among the client companies for preventive maintenance to cut down their

operation costs.

 Suggestions of juniors must be considered for the improvement of the company

The company must maintain a good relation with its customers by providing excellent customer service so

that the global Original Equipment Manufacturers (OEM) entry can be resisted.

ConclusionAs the company is one of the leading brands in welding industry, the

industry prepares to meet the future materials – processing needs of its

customers where the company can have lots of opportunities which is

driven by number of key factors that shape its business strategy. They

include the following:

Markets and Customers, Education , Business Practices and Economics,

Developments in Information Technology, Quality, Reliability, and

Serviceability, Regulation, Certification, and Standards, Integration of

Products and Processes , Development of Materials, Safety and Health with

new Technological Strategies.

Conclusion The company must establish a separate R&D department

keeping in view of the future in order to compete with other

joining technologies, the quality of welding must continue to

match the significant improvements being made by the

competing technologies. In order to be the prioritized one in

the industry the company must concentrate on mergers and

acquisitions. Welded products must approach zero defects,

eliminating the need for repairs and re-handling, and

ensuring cost-effectiveness.