Appy hotel Presentation for HSMAI Bangkok
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Transcript of Appy hotel Presentation for HSMAI Bangkok
![Page 1: Appy hotel Presentation for HSMAI Bangkok](https://reader034.fdocuments.in/reader034/viewer/2022050714/55aa307a1a28ab456e8b4682/html5/thumbnails/1.jpg)
APPYHOTEL.com
Guest Touch
Points in the
Digital Age
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Traditionally
we think of the buying
process
like this:
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But Travel in the
Digital Age rarely has
a single linear path
from Awareness to
Purchase
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All these sites are
Information sources.
Many have Evaluation
of Alternatives
as a UVP!
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For the large part
OTAs and brand
websites are still
where Purchases
happen
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Increasingly this
is happening
“On The Go”
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Hotels are
magnificent
beasts that
reign supreme
at the top of
the tourism
food-chain
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Google search trends reveal how interest in brands has shifted since 2004
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...And what happened with the advent of OTAs about about 8 years ago
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OTAs took ownership
of bookings from
hotels in the time it
takes to launch a
single property
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We’re witnessing
the extinction of
Direct Booking
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What’s
Next
???
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Doing the same thing
over and over and
expecting different
results is the definition
of INSANITY Albert Einstein
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RevPAR
in a post
OTA world
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The signs of change are indeed everywhere
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If billboards are your
idea of effective
advertising you’re
looking in the
wrong place...
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As of Dec 2013 US web engagement is mobile 1st
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Travel content is consumed on Mobile
about 1/3 of the time - regardless of age
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Can you afford
to miss
the train?
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These folks are researching a vacation.
Can they book your hotel?
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Maximum Visibility =
Maximum Opportunity
To win direct bookings you
MUST maintain an effective
presence EVERYWHERE
and ESPECIALLY ON MOBILE
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RevPOR
is imperative
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Hotels must offset margins lost to OTAs and
basic marketing wisdom teaches that
it’s far easier to create revenue
from existing clients than from new ones
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And yet when we
look at how hotels
advertise upsell of
F&B and services to
staying guests.
Fancy fliers are
pretty much the
norm.
PRINT?
REALLY?!?
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Guests in 4-5 stars
have smartphones.
Wouldn’t you rather
be in their pocket
than on the bedside
table?
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Loyalty apps go
beyond simply
enhancing the brand.
They create a real
opportunity to boost
RevPOR
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Loyalty apps provide
opportunities for
consumer insights
and service levels
that were simply
unavailable before.
THIS IS THE
FUTURE OF
HOSPITALITY
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Can you afford
to ignore it?