Ronan Higgins

Ronan Higgins Innovation, Design and Development

Web sites Mobile web apps iPhone apps iPad apps

Social Media Aggregator Youtube Robo.to Flickr Twitter MySpace Bebo

Netlog Friend Finderbuilt with

Locle Platform

Share location with friends

Discover people nearby Embedded into

Netlog.com SMS and push

notifications

Mass market phones 99% browser support Heineken events Instant community Mobile profiles Photo upload

Real-time Twitter Tweets

Apps are not new Usage is new iPhone changed everything

6.8 billion people 0.7 billion PC Internet 4.7 billion mobile phones 2 billion Internet enabled

4 billion app downloads 2009 99.5% Apple

What’s the difference? Web vs Software

Web: write once read all Software: huge mobile device fragmentation

Speed vs Speed-to-Info Search Engine Optimisation vs App Store

Rank

Apps Geopositioning Offline Sync Email SMS File upload Camera + Microphone Accelerometer/Bump Gyro Compass Background process Augmented Reality Bluetooth

Mobile Web Geopositioning Offline Sync Email SMS File upload Camera + Microphone Accelerometer Gyro Compass Background process Augmented Reality Bluetooth

Mobile web iPhone app

Built like software Programmers not web designers Distributed through App Stores not

web Requires a download and install

10 phone platforms iPhone Android Blackberry Palm webOS Java Mobile Windows Mobile Nokia Symbian Sony Ericsson UIQ Samsung Bada BREW

Smartphone Feature phone Handset functions

Camera GPS/Location Phonebook SMS/Push notifications Accelerometer (bump) Vibrate Bluetooth

Apple iOS App Store Google Android Market Blackberry App World Nokia Ovi Store Palm webOS App Catalog Windows Marketplace Samsung Apps

Yourhotel.com, m. and .mobi Handset detection and redirection Touchscreen and regular phones

Mobile search obeys same SEO rules

Mobile web dev is cheaper than “native” apps

Mobile web is growing faster Apps 3-10k Mobile web template 1-3k

Mobile web for SEO Apps for persistance Detect phones Get to the point Keep it fun Leverage location Touch screen design Touch screen, Ciaran!