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Apps Marathon - Display and Mobile interaction (Moovade)
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Transcript of Apps Marathon - Display and Mobile interaction (Moovade)
Rich Media reach out to our mobile phones… Threat or Opportunity for the DS
and Kiosk Industry ?
AppsMarathon26th September 2010
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Digital Signage & Kiosk solutions come from a true need to communicate with consumers in OOH environments…
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Gartner research (sept. 2009) – 3 key findings on digital signage :
However……the promised manna appears difficult to deliver!
Usage :
Solutions :
Effectiveness :
retailers shifting from running ad networks to extension of merchandising and branding strategies.
lots available but few have working knowledge of retailer’s operating environment.
present solutions offer poor content effectiveness measuring tools.
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And……the wave of mobile phone use to interact with consumers is likely to be tidal!
Besides the incredible grow of mobile solutions (21.6 billions mobile app downloads by 2013), it is today clear that the pression is high on legacy solutions such as kiosks, among other reasons because of deployment and operating costs.
2009 2010 20130
5,000
10,000
15,000
20,000
25,000
Mobile App Downloads Predictions (in millions)
Source : Gartner Group - Jan. 2010 - http://www.gartner.com/it/page.jsp?id=1282413
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Are Digital Signage & Kiosk solutions at risk?
Find vouchers Find the best priceOrganize your shopping
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A bright future if…… we are smart enough to introduce new INTERACTION MODELS that capitalize on the intrinsic qualities of BOTH Kiosks/DS and Mobile Phones.
Drivers for Consumers Drivers for Retailers / Brands
Mobile
Kiosk
Sense of exclusivityPersonalized serviceMy own device
Practicality
InspirationFun
Value-add / service
Economics
Ease of maintenance
Cost of deploymentOperating costs
Control of environmentTwo ways interactionPersonalized communicationBuild Image
Channel extension
Resilience
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Creating a strong link between DS andthe public through their mobile phone
Mobile phone becomes a « smartremote control »
Pieces of the communicationdownloadable to the mobile phone
Receive content from the public
Customize the information
Multi-user and free to use
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2 pratical examples…
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1. Security and asset protection : Service24
Shop consumers receive a service even during the closing hoursthrough an interactive screen behind the shop window,using their mobile phone as a smart remote control.
Multiple users on an interactive screen
Screen protected via the shop window
Mobile phone advantages : vouchers receiving, contact details sending, profiling, product configuration, mobile payment, …
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1. Security and asset protection : Service24
Demo
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1. Security and asset protection : Service24
The user navigates in the screens using his
joystick
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1. Security and asset protection : Service24
Using the “Map” button…
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1. Security and asset protection : Service24
Using the “Voucher” button…
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1. Security and asset protection : Service24
End of demo
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2. Extending consumer interaction : MyShoppingAssistant
Extend DS scenario to catch the consumer at home with a “Never forget again to buy a product” service.
In the retail, extend DS to give a service (e.g. a recipe) but also to generate new incomes (e.g. up and cross-selling based on browsed recipe)
Link to dynamic mobile couponing
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Demo
2. Extending consumer interaction : MyShoppingAssistant
At-home, shopping list on mobile phone
Shopping list on mobile phone.
Configuration of added product
To add a product, the consumer can scan its barcode (“I’ve just ended the milk box”)
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Idle, traditional digital signage broadcast
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Meanwhile, the consumer scans a barcode with
its mobile.
The consumer scanned pastas, the screen displays product info
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The consumer navigates in the
screen withits joystick.
Navigation in the main menu
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The consumer navigates in the
screen withits joystick.
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Navigation in the main menu
The consumer navigates in the
screen withits joystick.
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The consumer gets a map for the product (click on map option)
An assistant explains the
consumer what to do with this
screen
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The consumer gets nutritional values for the product
An assistant explains the
consumer what to do with this
screen
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The consumer gets recipes propositions for the product
The consumer navigates in the screen with its
joystick.
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The consumer selected a recipe; he has text, photos and videos for it
An assistant explains the
consumer what to do with this
screen
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The consumer can put a voucher for this product to his Ping.Ping
Using the option menu
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The voucher were added to Ping.Ping
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Suggestions in the right part of the screen
The consumer navigates in the suggestions with
its joystick.
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The consumer selected the suggested Red WineOnce again,
the consumer navigates in the screen with its
joystick.
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2. Extending consumer interaction : MyShoppingAssistant
End of demo
2. Extending consumer interaction : MyShoppingAssistant
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DS should support improving the in-store customer experience
Switch from push-based content to interactivity
Support top basics customers want when shopping, e.g. way-finding, faster check-out, etc.
Gartner recommandationfor successfull DS
Enabled by this scenario
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And… only retails? Only screens? Of course not!
Solutions : , Services : mobile development, mobile web
About
Belgian company specialized in mobile software development
Moovade has two distinct offers
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iPhone, Android, Blackberry, Windows Phone, Java ME, SymbianMobile Web & WidgetsSolutions portability
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twitter.com/moovade
Thank you for your attention
Porte de Lorette, 784600 Visé - Belgium+32 4 379 86 27
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Appendixes
MMS
Web mobile
Freedom of MovementControlled No limit
Richness ofInteraction
Rich
Poor
What are those mobile technologies &how can they bring a value-add to DS & kiosk solutions?
SMS
NFC
Bluetooth Pull &Captive Portal
Bluetooth Push
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Worldwide mobile phone sales : 6.1% decrease
Smartphone sales : 27% increase
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Between Q2 2008 & Q2 2009
Are consumers ready for Interact?
Source : Forrester ResearchSource : Gartner Group - http://www.gartner.com/it/page.jsp?id=1126812
2009 : European mobile Internet users : 17%
Polarization of the installed base : low cost or smartphones
Consumers are equipped and do much more than giving calls and texting
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: Shops & exhibitions
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: Tetris on a building
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