AppsFuelThe Open Mobile Revolution

Florence, October 2012

HTML5 on Mobile

• There were 336 million HTML5-capable phones sold in 2011(Strategy Analytics)

http://techcrunch.com/2011/12/07/forecast-1-billion-html5-phones-by-2013/

• There will be one billion HTML5-capable phones sold in 2013

• HTML5 finally introduced a standard for mobile web development

• HTML5 marketplaces are shaping up but not established yet

What is AppsFuel

• It’s a new ecosystem for HTML5 mobile web apps

• A marketplace available worldwide

• Where developers can distribute their apps for free

• And earn money via mobile operator billing

http://appsfuel.com

Key Differentiating Factors

1. Made for Mobile

2. Openness

3. Developers friendly

• Fully optimized mobile experience• Designed to be connected with Mobile Operators•Mobile operator billing with one-click checkout will be the primary payment method• A new mobile apps ecosystem alternative to Google and Apple

1. Made for Mobile

•Fully dedicated to “pure” mobile web applications. No platform specific technology or tool required

•Compatible with all HTML5 mobile platforms

2. Openness

3. Developers Friendly

Enabling and creating a profitable HTML5 ecosystem for developers is our

priority

Push Notifications

Mobile Billing

Developer Fund

Code Library

Events & Workshops

Tracking & Stats

Building Blocks

A. Marketplace

B. Developer Zone

C. Monetization Tools

D. Developer Tools

Marketplace

Live in beta at http://appsfuel.com

Developers Zone• Free registration• Free app submission• No technical requirement,

just enter the URL of your app and metadata

• Available at developer.appsfuel.com

• Total Developers: 830• Total Apps: 548

(as of October 7th)

MonetizationMonetization Solutions based on Mobile Operator Billing, with one-click purchase

• Timed Access

• Paid App

• In App Purchase

• Subscription(where approved by the telco)

Developer Tools

• Push Notifications

• Advertising Solutions

• Developer Fund and Events

• Code and graphics Libraries

• And more …

How we work on AppsFuel

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We do Scrum

Scrum is an Agile iterative and incremental method for completing complex projects.

Originally it was formalized for software development projects, but works well for any complex, innovative scope of work.

In a world of constant change we need constant innovation.

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Scrum in 30 secondsThe product owner creates a prioritized wish list called product backlog.

During the Sprint Planning meeting, the Team pulls a small chunk from the top of that wishlist, creating a Sprint backlog, and decides how to implement those pieces.

The Team has a certain amount of time, a Sprint - usually two to four weeks - to complete its work, but meets each day to assess its progress (Daily Scrum meeting).

Along the way, the Scrum Master keeps the team focused on its goal.

At the end of the sprint, the work should be potentially shippable, as in ready to hand to a customer, put on a store shelf, or show to a stakeholder.

The sprint ends with a Sprint Review meeting and a Retrospective.

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Time Line

Sprint Planning: the team accordingly with the product owner chooses a set of work to deliver during the sprint

Sprint Retrospective: the Team looks for ways to improve the product and the process

1h2 weeks

Sprint

½ day ½ day

Sprint Review: the Team demonstrates what it has completed during the Sprint

team@appsfuel.com