Apps for Restaurants, Diners and Bakeries
Transcript of Apps for Restaurants, Diners and Bakeries
Is what the mobile app for your business should be
instant. affordable. stunning. Intuitive. native
More People Access Digital Content Via Phones Than On PC
In India people spend almost
162 minutes on mobile screen as compared to 96 minutes on
TV or 95 minutes on laptop or PC.
30%Of 5.2 billion mobile phone
users were using smart phones in 2013.
Number of smartphone users have increased to
1.76 Billion by 2014 year end.
People carry their smart phones everywhere and all the time, so they are connected with the world always.
To reach the Mobile consumer you need to be present on their smart phones
Mobiles Are Personal
It is estimated that by 2015, about 9 billion apps will be downloaded in India, more than 5 times the number of apps downloaded in 2012 (1.56 billion) at a CAGR of 75%. Also revenues from paid apps are estimated to exceed 15 billion in 2015, up from 9 billion in 2014. We expect this growth to be driven by the increased app usage on smartphones. According to industry estimates, India is ranked 3rd in the number of apps downloads globally. We expect that this trend will continue into 2015, and a bulk of the app downloads will be driven by the urban youth.
Mobile Apps Are Necessary For Your Marketing Strategy
Source: InMobi: The state of mobile app downloads – Q3, 2014.
More than half of the app users in India are between 18 and 24 years and a further 29% between 25 and
35.
45% of these users reside in the top 4
metros.*
*Source: The rise of India as an App superpower. Vserv.mobi, March 28, 2013.
In terms of app usage, a study reveals that Indians on an average
spend
3hrs & 18mins On their smartphones and one-third of this time is spent using
apps.*
*Source: Performance shapes smartphone behaviour. Ericsson Consumer Insights, July, 2014.
Businesses Ready For Tomorrow Are Going Mobile Today
Mobile is not the future,it is the now.Meet your customers inthe environment of their choice,not where it's convenientfor you.
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−Cyndie Shaffstall, Spider Trainers
Consumer spend almost 162 minutes on the mobile screen as compared to 96 minutes on
TV & 95 minutes on laptop/PC.
Number of smartphone users have increased to 1.76 billion by 2014 year end.
Mobile web usage continues to rise rapidly from 14% to 25% of total web usage in 2013-
2014.
80% of the internet users own a smartphone
Google Is Indexing Apps, Impacting Search Results
Google search has been giving you leads popping your business up in search for ages now. It’s making it easier now by answering customer queries, fetching content from apps. Yes! Google search results will also include app listings from Google Play wherever relevant and will also allow search Within apps initially. Google is bringing the search world closer by getting together apps and web enabling users to get the right information at the right time .
You can search for a movie, book show or place and learn
about it by using Google search in one of your
favourite apps.
Get the right app for all your needs. For example if you
want to learn to play guitar, you can search on Google for
apps that offer tutorials on learning how to play a guitar.
Marketers Agree On The Mobile Advantage
• The convenience of always being within arm’s reach means that it’s often the first channel consumers choose on which to engage with a brand, with many viewing it as one of the most important elements aiding the purchase decision.
• Most companies are moving in the right direction as the development of mobile strategy as a key channel and its role in supporting the entire customer journey.
51%47%
51%52%
49%40%
44%42%
29%27%
27%28%
22%24%
20%26%
14%18%
8%8%
Measuring user engagement & ROI
Personalization
Optimization (i.e. A/B testing)
Mobile messaging (SMS, Push Notification, responsive email)
Cross channel tracking/ visitor stitching (identifying same user across desktop/ app as single user)
QR Codes
Mobile solution to assist sales staff (field enablement)
Location technology (GPS, beacons, geo-fencing)
In-store display mobile apps/ POS mobile apps
NFC (Near Field Communication)
Source: Econsultancy, April 2015
7 Reasons Why You Must Capitalize With A Mobile App For Your Business Now
A seamless consumer experience
Google and Apple’s app store with least speed requirements. This
ensure that user will get an instant and smooth experience from applications that will boost
engagement and positively affect your business. If your business
does not have a mobile optimized website, apps are the best way to
reach your customers.
It is an extension of your brand
It showcases everything about your business, product and services. It is
more like an union of mini billboard, PR, advertising and a
salesman into one that your customer can access on his
smartphone 24X7.
Increase brand awareness and recognition
A mobile app is like a blank billboard sign that you can use to
promote your brand. You can make it stylish, formal, functional,
shocking or informative to establish a connect with your customers. An
app also increases exposure and engagement around your brand by
nearly 10 times.
Be unique, unlike your competitors
Since a lot of small and mid-size business houses still do not have
mobile apps for their businesses, it will be a great opportunity for your
business to head start the trend and be ahead of the competition.
Pace up engagement around your brand
Studies reveal that more than 83% smartphone users begin their day by
checking their phone and using an app. This opens the door to engage your
consumers in real-time, using location and complete profile information. Social sharing functions further create a direct
link between fans and their own networks opening up a wide spectrum of referral marketing for your brand, creating consumer loyalty via sincere
connections.
Your very own digital space
You can club all the various online platforms at a single place and give it to your customers as an app. This can be your Website, Blog, Facebook. Twitter, Instagram, YouTube, Vimeo, Podcast or
some other digital platform. Your customer can use the app to interact with you. This in turn increases the possibility of customer engagement
manifold.
7 Reasons Why You Must Capitalize With A Mobile App For Your Business Now
Most Importantly Make it Personal
Instant and excellent customer support
Customer is the king of any business, and a mobile app can help you understand the route your business is taking. Customers who frequently use a mobile app are also
actively involved in the process of feedback, positive or negative, it can help
you devise policies to strengthen your business. The app also enables your
customers to get in touch with you all the time with their queries. These queries can
be answered in a shorter turn-around time, making your customer feel even
more special and cared for.
Restaurants And Diners An app will change the way you interact with your customers
A Mobile App Will Increase Revenue From Your Customers
Gaining instant brand recognition in any industry is difficult especially when you are running on tight marketing budget.
Mobile marketing comes handy in such a situation. As a businessman , you can maximize your operating expenses by investing in strategies that will help you motivate your existing customers to dine with you more often.
Sharing information about your store with your customers on a regular basis keeps you and your great deals on the top of mind for your customers.
An app helps new customers find you, appreciate you, your products and shopping with you faster as compared to a place which is NOT on their phone.
Better Brand Recognition
Getting new customers is easier than retaining them, particularly if they bore easily, forget easily or go to the place they have heard of recently instead of coming back
But an effective mobile marketing strategy can bolster your business by improving customer retention in a short span. According to the Godwin Group report, customers are 5 times more likely to respond to a mobile ad than print campaign.
Creating clear, concise and effective messages can thus help you promote your brand effectively. That summer sale, Happy hours, new collection can now be a push notification. Offers and deals as well as special promotions can keep bringing your customers back for more
Enhanced Customer Retention
A Mobile App Will Increase Revenue From Your Customers
Since 80% users carry a mobile phone wherever they go, you can reach your customers and prospective customers quickly, easily and FREE.
News sources report that 18% consumers notice mobile ads by brands that have quality, interactive messaging. So that rich media banner and mouth watering virtual pastry landing on the mobile screen will definitely be a big draw.
A constant review and update of your mobile marketing strategy will not just help you improve your outreach plans but will also keep you ahead of your competitors.
Faster way to connect with your Consumer
A Mobile App Will Increase Revenue From Your Customers
Instant, Affordable, Stunning, Intuitive Apps For Restaurants, Diners, Bakeries
How are you reaching your customers currently?
- Whats App, SMS and calls to existing users. But each message costs and its just text. It does not give the full detail about that exclusive thing at you institution.
- Social Media: for alumni, recruiters and prospective users but facebook has become expenxive and there is no ROI without media spends.
- Leaflets and newspaper inserts: cost cost cost and food pictures on pink paper is not excatly the best.
- Aggregators- these are great but more clutter and your existing customers have many options here
Website, Social Media
WhatsApp, SMS
Aggregators
Your App packs features that are built for your success.
• Intuitive, beautiful, instant and affordable to make as well as maintain.
• Built Rich media display so that you can share interesting stuff about your institution !
• Unlimited screens.
• Ads notifications and promotions. Unlimited and free. You can woo your customers on mobile in one simple promo.
• Native apps are best every one knows that, consumers do too, eats less data and is available off line too.
• CMS panel for unlimited updates, pictures, deals, combos. Every thing that will keep customers coming back for more
• Social custom API’s so that your facebook, twitter, instagram and other digital properties can be present on your app
• Scheduler integrated. So that you don’t have to wake up at 6 in the morning to announce your breakfast deals
• Utility tools built in so you can let your customers make a reservation, place an order, or book a table at the press of a button.
• Superior data interaction, full hosting and automatic back ups.
• Available across all form factors so create an app at one go for Android, IOS, Ipads and tablets
• Google Indexed – YES! So you pop up in mobile search Ask for a list of all the features
Your App
- This is how the first screen of your native restaurant’s native app would look like.
- This will be a functional app with content rich content to enable search ability.
- This is a very customizable layout for your app. This can be update as per the needs
Side drawer with list of options to explore
Top banner with image scroll view.
A card which will let your consumer directly call you just by tapping on it.
Video Card to share videos about your Restaurants
Here you can talk about your special offers.
Give your consumer an opportunity to rate you right from your app only
Consumer Journey
This is what you can have in your side drawer.
So your side drawers can be a menu, which has possible
everything that your consumer is looking for.
Takes the consumer back to main screenHighlight the best features of your propertyA detailed menu of your restaurants to choose from.Let your users know the new updates of your App Let the Chef do the talking. Let the people make a list of their Fav food at your restaurant.Tell your audience the special offers
Let them call you directly from App.You also have your social properties in your App Get reviewed by your customers on various social aggregators.Let them look out for directions as well.
Consumer Journey
Tab view which lets you share more information in an organised form
This button lets your customer share your restaurant on his Social media timeline.
Consumer Journey
- Menu is definitely what your consumer is looking for!
- Define categories of food with pictures.
- These categories will lead to sub categories.
- So, Instappy gives you option of multi-layered UI.
Non-intrusive ads.
Consumer Journey
- Here are the two options to represent your detailed menu !
- Your consumer can hit the like button to add it to favourites or share it on his/her social media timeline.
Card View list List View
Consumer Journey
- Talk more about your special recipes under different head.
- Your consumers can also make a list of their favourite dishes .
Consumer Journey
Address of your restaurant along with location on Google maps
All social properties at one place.
Publishing Apps
Cost | Quality | Ease of building• Native Apps with Slick and Adaptive UI Design Create native mobile applications that do not require any coding knowledge. Your audience will get a seamless brand experience
through our slick and adaptive UI design, optimum for all devices that run Android or iOS.• Utilities, Tools, and Social API's Included Through rich media widgets and a host of API’s, you can make your app function the way you want it to. Through live social media
updates, you can also integrate all of your social networks directly with your app.• Built-in CMS for Unlimited Updates Our built-in CMS will allow you to instantly update your content without any delay. Add rich media images, videos, text, and all the content
that you want your audience to explore.• Smart Analytics – Live Stats Reporting Take advantage of real-time analytics and take smarter, data-oriented decisions.• Run Business Promotions and Offers for your Audience Send out a push notification instantly to notify your audience of any special promos or exclusive offers you might be
running.• Secure Cloud Hosting With Instappy, you get secure cloud hosting and reliable backup utility so that your valuable data is in safe hands.• Unlimited Customization You can customize everything from the layout of the app, to colours, icons, splash screens, and everything else you want to.• On-device Trial: With Instappy, you get free on-device trial for a period of 30 days for as many apps as you want to create. Test out the app on multiple devices and create the
perfect experience through your mobile app.
Value to CustomersA world class feature packed native applications on Android and iOS for a fraction of the cost it would take to develop an app otherwise
Complete Features- Content Publishing Apps Design Slick adaptive native UI
design Intuitive design Custom navigation bar Customized rich media
icon Customized rich media
splash screen Unlimited screens
API’s and Utilities 3rd party API’s Rich media social API’s Social API’s Rich brilliant photo gallery HD video gallery Google Maps Calendar + event calendar Add and organize events Social network integration Customized widgets
Support and Testing Unlimited designs Save your app designs
(unlimited for 30 days) App testing App store optimization Trial on device Test on own device Tech support Marketing support Publishing support Screen shot generator Content scheduler Indexing and Optimization
Devices and OS Native to Android Native to iOS Works on all devices that
support iOS and Android
Data, Security & Analytics Secure hosting Data back-up Smart analytics – live stats
reporting Traffic stats Social stats Technical stats Third party stats
Fully supported data integration
Low data-usage and offline availability
Upto 5GB of cloud storage