WE ARE A TEAM OF MEDIA PRODUCT SPECIALISTS.We help ambitious companies build and grow their digital businesses.

PARTNERS

Source: Nielsen

+ Home Screen Button

+ Focus & clarity of use

+ Offline

+ Pre-download

+ Additional functionality

+ Contained reading experience

There have been some very public failures!

Source: Marketing Land

Part of the

problem is

that we

don’t

*always*

want an

“app for

that”.

of smartphone users

download an app or more a

month.

34%is the average number of

apps used per month - the

same figure since 2012.

26 80%of a user’s mobile time is

spent in spent in just five

apps.

Source: Andrew Chen &n Business Insider

Losing

over 80%

of your

users the

day after

download

your app is

normal.

Source: Andrew Chen

We wanted to minimise

friction and encourage

readers to share our

stories. We designed

the site first for tablets,

then for mobile and as a

classic website, in that

order,"

Kevin DelaneyEditor in Chief & President

Case Study

Using a responsive website

to build audience & brand.

“ The first daily edition in

The Economist’s 171-

year history, it does what

we have always done,

distilling what’s important

from the news and telling

you what it means, but

on a daily rather than a

weekly basis. “

Case Study

Using an app to drive

engagement with committed

readers.

60%of a users opt out of push -

particularly on news apps.

A wide, existing user group to market to

Carefully designed and managed acquisition and

retention and engagement plans

A clearly defined proposition against a compelling,

regular user need

Source: Andrew Chen

info@febdigital.co.uk

email

twitter

website