Apps and the Windows Store xxxxx October 31, 2012 Placeholder for a nice large, vibrant, colourful...
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Transcript of Apps and the Windows Store xxxxx October 31, 2012 Placeholder for a nice large, vibrant, colourful...
Apps and the Windows Store
xxxxxxxxxxOctober 31, 2012
Placeholder for a nice large,vibrant, colourful image, with people.
Beware of copyright, use Mediabank(links in the notes)
Apps and the Windows Store
Dele AkinsadeDPE Lead, WECA, Microsoft Corp.e: [email protected] twitter: @dakinsadeXBL: Dakinsade
Arnaud MeslierDPE Lead, WECA, Microsoft Corp.e: [email protected] twitter: @dakinsadeXBL: Dakinsade
We are reimagining a partnership
Apps, Apps, Apps… and more Apps!!!
Apps CategoriesExamples
Consumer B2C LOB ISV Custom LOB
Expense ApprovalHeadtrax
Company News
Used by Consumer Business
Built by
Distribution
Tech Company
Windows Store
Enterprise
Windows Store
Tech Company
Windows Store or Side-loaded
Enterprise
Side-loaded
PLM
Why Build a Windows 8 App?
App DevelopmentUser-centric experiences
Today…► Award-winning Windows Phone► Broad selection of compelling devices and applications
With Windows 8…► Touch-first user interface► Always on, always connected► Runs Windows 7 apps on Windows 8 x86 Desktop
Today…► User experience at the heart of development► Write once, run many: one development environment
With Windows 8…► Apps are at the center of the Windows 8 experience► Build Metro-style apps using what you know► Run Metro-style apps on ARM and x86 Windows 8 devices► Built-in Windows Store (plus enterprise side-loading))► Seamless integration/contracts
Rapid development of applications driven by consumer experiences
Consistent, connected experiences across the PC, phone, and browser
700M+
Windows 7
345M
Android
196M
iOS
32M
Mac
Windows 8 is the next version of Windows
Units Since Launch of Windows 7 as of March 2012, IDC
Content before chrome – Your app shines and immerses users in your experience
Share connects the content of your app to other apps, contacts and social networks, drawing in more users
Live tiles engage users and draw them back into your immersive experience
Engaging and unique experiences
Search surfaces your app and content when it is most appropriate across the whole system
Search Share
The Windows Store
Unprecedented Reach
Optimized for Discoverability
Transparent Approval Process
Flexible Business Models
Maximizing Developer Revenue
The Store
Metro style app, displayed on StartSpotlight, Recommend, Browse/Filter, SearchIE10 & Deep links
Designed for Discovery
Global reach: 200+ markets, 100+ languagesEnterprise distribution
Unprecedented reach
Free, paid, in-app, trials3rd party in-app and advertising support
Flexible business models
Key documents publishedWACK, track progress, actionable feedback
Transparent termsDevelopers control pricingUp to 80% revenue share
Best economics
Business Models
Flexibility of options
Existing relationship
Subscriptions
Consumable purchases
Use Your Existing Commerce
Use our ad system
Bring your own
Ad Supported
Time limited trials
Feature differentiated trials
One time PurchasePersistent purchases
Expiring purchases
Purchases over time
Reach
Unprecedented Reach
100+languages
Store & Apps in:
200+markets
Buy from:
70+ markets ( including top 40 by GDP)
Local pricing & settlement:
Economics
Developer registration
$49
Individual
$99
Business
Revenue Sharing
Starts at 70%for new apps
Jumps to 80%once your app makes $25,000
Pricing
• You control the pricing of your app
• Prices from $1.49 to $999.99
• Tiered model
In-app purchases
Store Features• Support for all types of in-app purchase
“entities” e.g. content, digital goods, services, app features etc
• Each “entity” has it’s own price and lifetime
• Use your own 3rd party commerce engine
Benefits to Your Business• Windows Store
• Easy to implement
• Flexible, no restrictions
• 3rd party• Own your customer and their data
• Leverage investments in your existing systems
22
Advertising
Store Features• Choose your preferred ad platform• HTML5/JS/CSS enables easy integration
of existing web advertising platforms• Microsoft Advertising provides Metro-
style advertising (including Metro ad controls)
Benefits to Your Business• Avoid ad-brokers: directly implement
your preferred web advertising services• Leverage your investments in your web
advertising infrastructure
23
Subscriptions & expiring purchases
Store Features• Time-based in-app purchases with
user-initiated renewal• Enable 3rd party purchase engine &
subscription services
Benefits to Your Business• Windows Store
• Time-based
• Flexible
• 3rd party• Own your customer and their data
• Leverage investments in your existing systems
• No payments to Microsoft
24
Powerful analytics
Key pivots:• Audience demographics (age, gender, country)• Device class (tablet, laptop, etc.)• Paid vs. Free
Key Measures• Referral information• Vol. of apps (download and submissions)• Top grossing• Top Apps• Ratings• Reviews• App quality (hangs, crashes)• App performance (relative to category/sub-
category)25
Enterprise Deployment
B2B: Use the store
• Options: Sell through the store• Free app with alternate authentication• Volume licensing with signed receipt
• All advantages of store available:• Servicing and updates• Telemetry• Certification as a gatekeeper• Etc.
B2B or LOB: Direct Distribution
• Quality• Make sure app passes WACK
• Certificates• Use a Certificate from well known Authority• Enterprise certificates (needs to be deployed)
Prepare PC for side-loading
1. PC is domain joined2. GP: “Allow all trusted apps to install”3. Signed with trusted cert
Deploying the app
• Options:1. Prepare image with apps using DISM2. Use SCCM to deploy apps (PS script or APIs)
• Don’t remove ACLs for Metro apps on system resources
Metro Apps in the Enterprise
• IT Admins can turn off access to the store• For machines• For users
• Use AppLocker to limit what applications can be installed
Thank you
Questions? Comments?