Appreciate Engage and Retain Your Supporters

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#C2Webinar Presented by: Doug Barker, Barker & Scott Consulting Amy Ganderson, The Nature Conservancy Ashley Hansen, Care2 “Appreciate, Engage and Retain Your SupportersWatch the full presentation here: http://hub.am/11ohcmO

Transcript of Appreciate Engage and Retain Your Supporters

Page 1: Appreciate Engage and Retain Your Supporters

#C2Webinar

Presented by:

Doug Barker, Barker & Scott Consulting

Amy Ganderson, The Nature Conservancy

Ashley Hansen, Care2

“Appreciate, Engage and Retain Your Supporters”

Watch the full presentation here: http://hub.am/11ohcmO

Page 2: Appreciate Engage and Retain Your Supporters

#C2Webinar

Citizens use Care2 for:

Starting or signing petitions

Spreading news

Commenting on blogs

Donating $

Joining nonprofits

Nonprofits use Care2 for:

Recruiting Donors & Supporters

Traffic/Branding/Awareness

Advocacy

Building Facebook fan base

Watch the full presentation here: http://hub.am/11ohcmO

Page 3: Appreciate Engage and Retain Your Supporters

#C2Webinar

“Appreciate, Engage and Retain Your Supporters”

Doug Barker

Principal & Co-Founder

Amy Ganderson

Director of Digital Marketing

@amyganderson

Ashley Hansen

Director of Nonprofit Services

@luvthemtns

Watch the full presentation here: http://hub.am/11ohcmO

Page 4: Appreciate Engage and Retain Your Supporters

#C2Webinar

“Supporters”

Advocates / Activists

Cause Marketing and Catalog Responders

In-Kind Donors

Individual Donors

Corporate Sponsors

Event Participants

Foundations

Friends

Major Donors

Members

Planned Givers

Volunteers

An inclusive and multi-channel term for a variety of constituents

Watch the full presentation here: http://hub.am/11ohcmO

Page 5: Appreciate Engage and Retain Your Supporters

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Listen and respect

Provide options

Respect interests and preferences

Provide feedback vehicles

Broadly share constituent insight

Pay attention to what your supporters are saying and doing

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Page 6: Appreciate Engage and Retain Your Supporters

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Listen and respectAsk: What content are you interested in receiving?

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Page 7: Appreciate Engage and Retain Your Supporters

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Supporter-CENTRICITYOrganize around the supporter in order to drive lifetime value

Watch commercial leaders

Transcend silos and channels

Make processes consistent

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Page 8: Appreciate Engage and Retain Your Supporters

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SUPPORTER-CENTRICITYThe Nature Conservancy Membership Staff Model, teams organized

based on where the supporter is in the giving life-cycle

New Member Acquisition

Lapsed

Appeals

Sustainers

Retention

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Page 9: Appreciate Engage and Retain Your Supporters

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Make it easy to do the right thing

Celebrate successes

Measure staff engagement

Create an environment that fosters staff

satisfaction, loyalty, advocacy, and productivity – your supporter’s

experience depends on it

STAFF-Supporter CONNECTION

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Page 10: Appreciate Engage and Retain Your Supporters

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STAFF-Supporter CONNECTIONTwo Nature Conservancy programs that expands the definition of staff and

environmental supporters – GLOBE & LEAF experience depends on it

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Page 11: Appreciate Engage and Retain Your Supporters

#C2Webinar

How do you define your employer brand?

STAFF-Supporter CONNECTION

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Page 12: Appreciate Engage and Retain Your Supporters

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SEGMENT OF ONEMove beyond campaigns to supporter-driven interactions

in order to meet a new set of supporter expectations

Old attitude: great organization, my

duty to supportEmbrace partnership

Enable dynamic

interactions

Recognize donor life

events and stages

Use predictive insights

and profiling

New attitude:

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Page 13: Appreciate Engage and Retain Your Supporters

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Fundraising can come from anywhere.

See how Bryan saves coral reefs on his 11th Birthday

SEGMENT OF ONE

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Page 14: Appreciate Engage and Retain Your Supporters

#C2Webinar

PEER-TO-PEER ADVOCACY

Leverage social media

Foster communities

Empower constituent advocates

Allow supporters to reach out and communicate because

their referrals are the best source of acquisition

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Page 15: Appreciate Engage and Retain Your Supporters

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Use your supporters voice to help build your case for a particular issue

PEER-TO-PEER ADVOCACY

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Page 16: Appreciate Engage and Retain Your Supporters

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NIRVANA: Delight your supporters because making them

satisfied and loyal is the key to long-term success

Steward the gift

Surprise and delight

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Page 17: Appreciate Engage and Retain Your Supporters

#C2Webinar

NIRVANA: Ask your members to show support

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Page 18: Appreciate Engage and Retain Your Supporters

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NIRVANA: p.s. Don’t forget to say thank you!

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Page 19: Appreciate Engage and Retain Your Supporters

#C2Webinar

thank you! questions? contact us!

Doug Barker

[email protected]

Amy Ganderson

[email protected]

@amyganderson

Ashley Hansen

[email protected]

@luvthemtns

Watch the full presentation here: http://hub.am/11ohcmO