AppraisalPoint

Prepared for Reid Hadley & Rob Hronek, PrincipalsBridgeport Appraisal LLC

Presented by Casey Ward, PrincipalFutureWorks, Inc.

Brand Development Presentation

TM

Criterion

Red as the dominant color

Depict speed and motion

Reflect the essence of the company

Technology/Web feel

TM

AppraisalPoint Brand Development Presentation

AssumptionsEntire name embedded in the mark

Useable with or without “com”

Simple, economically reproducible

Instant eye appeal

TM

AppraisalPoint Brand Development Presentation

Straight forward, strong red “A”

Non-serif, architectural looking fontDraws the eye to the beginning

Leads from left to right

The Mark

Vag rounded font

The appraiser’s pencil

Italics for speed

Clean, sleek look

The house

Adds design element

Moves the eye

Reinforces focal point

Integrated look and process

Roof over the “P”

Creates more movement

“P” over the “A”

The point

Comet like

Brackets the mark

Followed by a com-trail

The “com”

Smaller font

Completes the look

Use with or without

The sun

Adds warmth

Always there for you

Balances point color

The appraisal process has never been this easy