KUALA LUMPUR METROPOLITAN UNIVERSITY COLLEGE MULTIMEDIA DESIGN PRINCIPLE ASSIGNMENT 2 – COMMERCIAL VIDEO PROPOSAL -TREATMENT Research-Case Study

• Product Title

o Avia

o Osram Sylvania

• Gantt Chart/ Mile Stone

Task Persons Months Feb March April 1 2 3 4 1 2 3 4 1 2 3 4

1 Develop Contents Nana / / / / 2 Revise Contents Rieya / / / 3 Storyboarding Aini / / / / / 4 Revise Storyboard Rieya / / / / / 5 Develop Aini / / / / / 6 Testing Mona / / 7 Maintenance Nana / /

• Budget Sheet

o

• Target Audience

o Avia: Athletic young adults

o Osram Sylvania: Adults

• Synopsis of your storyline

o Avia: The commercial shows a girl first jumping off a tall building and lands on a straight highway before

running. The background gradually changes into a forest with muddy grounds. She keeps running until she leaps off a cliff and on to the other before continuing her run. She makes her way through a forest with uneven ground. In the end, she’ll run into a stadium and runs on the track until she reaches the end line. The audience cheers and she wins!

o Osram Sylvania: A small child, around 9-years-old, is on her way home and suddenly her torchlight runs out of battery. The surrounding turns dark. Suddenly, she sees a firefly. She follows it to a large tree and she sees the place is surrounded by the fireflies. The place becomes bright and so she sat down by the tree and began to read. Zoom out of the tree gradually changes into a lightbulb and “Osram Sylvania lights up your worlds” flashes on the screen

• Objective & Goal

o Avia

Give competition to other sport shoes company

Provide people with aerodynamic sports shoes

Promote a comfortable and high-tech shoes

Provide new revolutionized sports shoes

o Osram Sylvania

Commercialize a way to conserve energy

Promote good lighting in home décor

• References-Case Study

5 Videos

• Japanese Fanta Commercial

• Adidas Shoes

• Panasonic Commercial

• Shieldtox Commercial

• Milo Commercial

5 Other source

• Magazine

• Flyers

• Brochures

• Newspaper

• Internet