KUALA LUMPUR METROPOLITAN UNIVERSITY COLLEGE

DMA312 MULTIMEDIA DESIGN PRINCIPLE

ASSIGNMENT 2 – COMMERCIAL VIDEO

PROPOSAL -TREATMENT Research-Case Study

Name : NURUL FAQRIYAH BINTI MD LUDIN

KHAIRUN NUR AINI BINTI KAMISAN

NUR FAZLINA BINTI AB. GHANI

MAS MONA

Student No. : 01-200907-00363

01-200905-00301

01-200906-00406

Program : DIPLOMA IN MULTIMEDIA APPLICATION

Class code : D200

Submission Date : 22 FEBRUARY 2010

Lecturer Name : Miss Nurazlin binti Kamaludin

Marks :

Remarks :………………………….

1.0 Product Title

- PRODUCT 1: <AVIA>

- PRODUCT 2: <OSRAM SYLVANIA>

2.0 Gantt Chart/ Mile Stone

Task Persons Months Jan Feb March April Mac

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 Develop Contents Nana / / / / / / 2 Revise Contents Rieya / / / / 3 Storyboarding Aini / / / / / / 4 Revise Storyboard Rieya / / / / / 5 Develop Aini / / / / / / 6 Testing Mona / / / / / 7 Maintenance Nana / / / /

3.0 Budget Sheet

4.0 Target Audience

Avia :

Kids15%

Teenagers45%

Young Adults35%

Senior Citizen5%

Kids

Teenagers

Young Adults

Senior Citizen

Kids: Kids are generally active but they do not always require a speacialized sport shoes.

Teenagers: Are the biggest majority owners of Avia Sports Shoes as they are more active and require more aerodynamic performance.

Young Adults: are not so active unless they are athletic or are related to sports. So, the target for this group of age is second behind teenagers.

Senior Citizen: have the less focus on because not many are capable doing sports. They’re just old.

Osram Sylvania:

Kids1%

Teenagers18%

Young Adults46%

Senior Citizen35% Kids

Teenagers

Young Adults

Senior Citizen

Kids: are not trusted to use dangerous household equipments.

Teenagers: find more interest in the entertainment hardwares which is just a subdivision under Osram

Young Adults: Have houses and require a lot of household items. They have the most use of Osram Sylvania regardless of hardware subdivions

Senior Citizens: also require a lot of Osram hardware to maintain their house

5.0 Synopsis of your storyline

a. Avia: The commercial shows a girl first jumping off a tall building and lands on a straight highway before running. The background gradually changes into a forest with muddy grounds. She keeps running until she leaps off a cliff and on to the other before continuing her run. She makes her way through a forest with uneven ground. In the end, she’ll run into a stadium and runs on the track until she reaches the end line. The audience cheers and she wins!

b. Osram Sylvania: A small child, around 9-years-old, is on her way home and suddenly her torchlight runs out of battery. The surrounding turns dark. Suddenly, she sees a firefly. She follows it to a large tree and she sees the place is surrounded by the fireflies. The place becomes bright and so she sat down by the tree and began to read. Zoom out of the tree gradually changes into a lightbulb and “Osram Sylvania lights up your worlds” flashes on the screen

6.0 Objective & Goal

a. Avia i. Give competition to other sport shoes company

ii. Provide people with aerodynamic sports shoes iii. Promote a comfortable and high-tech shoes iv. Provide new revolutionized sports shoes

b. Osram Sylvania i. Commercialize a way to conserve energy

ii. Promote good lighting in home décor

7.0 References-Case Study 7.1 5 Videos

7.2 5 Other source

7.2.1 Internet

7.2.2 Magazine

7.2.3 Brochure

7.2.4 Pamphlet

7.2.5 Flyer