Applying User Experience Research

Kagonya AworiUX Researcher

The user comes first

Speak the user’s language

If the user cannot use it, then it does not work.

Aviation

Health Care

Hotel

But..…how?

ResearchSurveys/Questionnaires

Focus Groups

Interviews

Competitive analysis

Contextual Inquiry

Stakeholder interviews

Web eavesdropping

Photo diary

Shadowing

Storytelling

Fly On The Wall

Literature Review

Design & developmentWireframing

Prototyping

A/B testing

Testing Card sorting

Tree Testing

Keystroke Level

Modeling

Wizard of Oz

Heuristic evaluations

Think Alouds

Remote testing

IdeationBodystorming

Speed dating

Sketching

Branstorming

Concepts

Storyboards

Analysis & synthesisAffinity Diagram

Data bucket

Personas

User stories

Data models

Qualitative models

UX process(es)

Questionnaires

Client : New cereal

User: urban working class in their 20s

Focus GroupsInterviews

1. What have you had for breakfast this

week?

2. Where?

3. What other meals/snacks do you have

apart from breakfast?

4. What did you have yesterday/over the

past three days?

5. How much are [breakfast items]?

6. Roughly how often do you shop for

them?

7. Where did you buy them from?

8. What do you think about cereals?

etc

9. Tell me about the last time you had

cereals for breakfast?

Storytelling

http://www.youtube.com/watch?v=FnT2F

cuZaYI

Bodystorming

“To know your Enemy, you must become

your Enemy.” Sun Tzu, The Art of War

Speed

Communication

Convenience

Repeat customers

Complaints

WOW factor

Wizard of Oz

What UX is not..

1. ..user interface design

2. ..a step in the process

3. .. about technology

4. ..just about usability

5. ..just about the user

6. ..expensive

7. …easy

8. ..the role of one person or department

9. …a single discipline

10. …a choice

About the presenter

Kagonya Awori is a User Experience

Researcher in Nairobi, Kenya.

She holds a Masters in Human-Computer

Interaction (MHCI) from Carnegie Mellon

University, the birthplace and world leader in

user experience studies. She is the first

African with an MHCI from Carnegie Mellon.

Kagonya is passionate about catalyzing the

knowledge and application of user

experience research in the burgeoning tech

community in Kenya.

Contact:

kagonya@kagonya.net

http://www.linkedin.com/in/kagonya

Questions?