Applied Managment(Assessment 1-Project Proposal)
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Transcript of Applied Managment(Assessment 1-Project Proposal)
636 - APPLIED MANAGEMENT
Assessment 1: project proposal
TEACHER: MR. CHRIS BURGESS
CASE: - BP New Zealand holdings
Submitted by: - Prithvipal singh (student id-100618)
And
Gurpreet singh (student id-100694)
APPLIED MANAGMENT 1
APPLIED MANAGMENT 2
TABLE OF CONTENTS
BRIEF INTRODUCTION OF BP NEW ZEALAND:........................................................4
PROBLEMS AND CHALLENGES...................................................................................5
RESEARCH OBJECTIVE:.................................................................................................5
PROBLEM SOLVING MODEL:........................................................................................5
1st problem (SWOT analyses for heavy competition)..........................................................5
IMPLITATION:............................................................................................................6
2nd problem (poor planning).................................................................................................6
IMPLEMENTATION:....................................................................................................7
3rd problem (armed robberies)............................................................................................7
IMPLIMENTATION:......................................................................................................7
RESEARCH METHODS:...................................................................................................8
How..................................................................................................................................8
Where...............................................................................................................................8
When................................................................................................................................8
APPLIED MANAGMENT 3
PLAN:..................................................................................................................................8
REFERENCES:...................................................................................................................9
APPLIED MANAGMENT 4
APPLIED MANAGMENT 5
BRIEF INTRODUCTION OF BP NEW ZEALAND:
The British Petroleum Company of New Zealand was established in 1946. More than 50% of the
company was owned by the New Zealand Government and 49% by Anglo-Iranian Oil. By 1949,
BP petrol was selling in most part of the New Zealand.
The name BP New Zealand Ltd. took birth in 1957 when New Zealand government sold their
shares in British petroleum to the company in 1955.
APPLIED MANAGMENT 6
A lot of changes took place in 1970s for example in 1972 BP New Zealand took 60% interest in
Europa. The collaboration of both groups became New Zealand’s largest marketer of petroleum
products. Both companies continued their work independently with two different brands till 1989.
More changes were noticed in 1980s, with unleaded petrol, CNG and LPG becoming available
for New Zealand drivers. The New Zealand oil industry was deregulated in 1988. In the
upcoming year BP shield took over the Europa brand. Image of BP has changed recently with the
introduction of BP Helios, which we see at present from 2001.
In 1999, BP became the first oil company in New Zealand to introduce service stations with solar
powered canopies above the forecourt, there are 17 such service stations operating around the
country today.
Presently, More than 300 BP service stations are operating throughout New Zealand and more
than 1700 employs are working in them.
The product and services are as follow:
For business
BP Fuel card
Lubricants
BP Distributors
MSDS (Material safety data sheets)
RUC (Road user charges)
Environmental safety guide
BP Technical helpline
Retailer Login
APPLIED MANAGMENT 7
At the stations
Wild Bean Café
BP Gift Card
BP Ultimate
BP Fuel Range
LPG
BP Super wash
Lubricants
AA Rewards
On the road
BP Locations and Trip Planner
BP Fuel card
PROBLEMS AND CHALLENGES
One of the biggest business problems of BP New Zealand is competition because day by
day new players are coming in the market and affecting the sale of BP main reason what
we find behind it is that other brands are giving the same services what BP is offering to
the customers .
APPLIED MANAGMENT 8
Apart from facing the competition poor planning is also a big problem which resulted in
massive controversies like BP oil spill in the Gulf of Mexico made the matter even
worse this event was one of the biggest disasters in the oil industry till now. Environment
activists and people around the world strongly condemned this action of BP and all
because of this the image of BP among the people become bad and some people started
an online campaign on social networking website like Facebook of boycott BP and New
Zealanders played a prominent role in it.
Another big problem of BP New Zealand is security because a lot of armed robberies
happened recently and because of this a sense of insecurity grew amongst the customers.
On 06th July 2010 an armed man robbed a BP station in Wellington and took cash and
cigarettes from the station. People started to buy petrol from other station and this also
results in a drop of sales for BP New Zealand.
RESEARCH OBJECTIVE:
The main objective of this report is to find out and analyse that why good performance and
customer satisfaction is disappearing from the BP service stations.
APPLIED MANAGMENT 9
PROBLEM SOLVING MODEL:
1st problem (SWOT analyses for heavy competition)
STRENTH: the biggest pro about having an competition is that you have to work hard
and better then your competitors and you have to achieve the goals or the targets set by
the management so in the case of BP New Zealand it’s a good thing that they have
competitors because it will help their workers to work hard and achieve the goals before a
certain time and when employees give their 100% to the work it will work positive for
the employee and the company also. Employees will receive extra experience in
performing under pressure, usually on an unfamiliar instrument and in an
unfamiliar setting. This experience helps them adjust them working in different
conditions Employees will get motivation because they want to get rewards like
employee of the moth or a promotion or may be a cash reward they will do it all when
they have a competitor to compete with.
WEAKNESS: the basic con of heavy competition is that Employee work under pressure
because they knows that he had limited time so they will try to do the task quickly
keeping the time limit in mind this may be sometime results in a poor outcome this also
results in lack of quality in the product or service. So BP New Zealand also has to keep it
in mind.
OPPORTUNITIES: In the shadow of competition there is a great opportunity that you
can cover the important trends occurring in your local area as well as across the nation
APPLIED MANAGMENT 10
before your competitor do it your company have a good chance to give their best
performance and to justify the product as compare to other competitors. There are also lot
opportunities for the high level management and employees of BP New Zealand to show
their talent and hard work.
THREATS: if the competitors of BP New Zealand are doing better work and giving good
services to the customers and they are satisfied with their services they could take
business away from you or stunt your company's growth so you have to overcome your
threats by applying all the needful. BP have to research that What are the obstacles their
company is facing and have to solve them instantly and are the required specifications for
their products or services are changing or not?
IMPLITATION:
So as far as the heavy competition is concerned if BP New Zealand wants to lead by example for
all the competitors they have to do the SWOT analysis and implement all the required action.
Like for the strength they have to capitalize it. Weakness they have to shore them up. The
opportunities they have to invest in them and threat they have to identify them.
2nd problem (poor planning)
The need for a good plan:
APPLIED MANAGMENT 11
As we heard very often that “GOOD BEGINNING IS HALF DONE” that if we start our
work perfect we are half done so we can only do better in the beginning if we plan
properly in other words we need a good plan so we all know that to run an organization
properly or achieve the goal or destination you need to make a good planning. If a
company uses a good planning technique before starting the journey they will not face
any problem in future. By the good planning company can provide the good service to
their customers. The most valuable benefit the company will get is good market value.
BP New Zealand is lacking in planning a strong and effective log term plan and as a
result there is less sale and share prices are coming down. All because off poor planning
incidents like oil spill in the Gulf of Mexico happened this incident also affected New
Zealand as high officials starts to question about BP New Zealand’s offshore mineral
exploration and exploitation in the New Zealand. So BP has to think that they have to
make strong plans to prevent this kind of disasters in future. These are some factors
which can help them
TRAINING: formal training is must required for a healthy business the manager or
experienced employee should take initiative by giving formal training to the new staff
although there are some positive and negative side of this like this training could be time
and money consuming for the organisation but it will also enhance the skills knowledge
and performance of the employee not only this but a skilled and trained worker will Save
a lot of time and money of the company.
MONITRING: another big factor for a good plan is monitoring every machine and
equipment which is used for more than a month should be monitored and then make a
plan of when and how it will be ready to use because 90% of the disasters are result of a
bad machinery
APPLIED MANAGMENT 12
IMPLEMENTATION:
BP New Zealand should keep these two big factors in mind that by providing good
training and monitoring all the machinery they can overcome a lot of problems and not
only this they can make their workers more skilled which will naturally result in great
business results ad great revenues.
3rd problem (armed robberies)
Sense of security: “BP New Zealand gas station has been robbed last night” this is the
headline we can easily see or read in a newspaper and its true robberies at BP stations can
be reported may be once in a three or two months. No customer wants to go to a service
station where robbers are waiting for him so BP have to do something to make sure and
convince the people that there station are safe. There are some prime things which should
be there
Every BP stations must be well-lighted and have video surveillance cameras at the pump.
Manager should train their staff for any unwanted situation or robbery.
A secret alarm should be there which connect all the way to nearest police station.
A big board titled “WE DON’T KEEP TO MUCH CASH” should be there.
They should be alert every time
BP should give some guidelines to their customers also like
APPLIED MANAGMENT 13
Always remove your keys and lock the doors while you are pumping gas.
Keep valuable out of plain view in your vehicle ad lock the doors.
Pay attention to your surroundings.
Don’t let your cell phone distract you.
IMPLIMENTATION:
In my prospective if they implement all these important measures than they can make
there station and customers safe. Which will help them I there business and give good
feed back to the workplace.
RESEARCH METHODS:
How
Our group decided that we will Surf internet for most of the information because
both of us have internet at home.
We did a lot of chatting while preparing our assessment as it was free and we
both of us can show our work to each other.
Took the help of the text book ad hand outs which was given us by our teacher
Mr. Chris burgess.
APPLIED MANAGMENT 14
Where
Most of the work and search has been done on web at home.
We also meet personally and discus our work
When
the moment we formed our team the work was started
we continued our work till 17-10-2010
PLAN:
DATE NAME OF MEMBERS STATUS
28/10/2010 Chen, Liu and Prithvipal
singh
I emailed my work to
everyone but . no cotact
05/10/2010 Chen, Liu and Prithvipal
singh
I sent sms but no contact
12/10/2010 Prithvipal singh, Gurpreet
singh
I discus my problem with
mr chris of my team
members not cmmunicating
APPLIED MANAGMENT 15
with me and suggest the
name of gurpreet singh as
my team member so Team
of two members is been
formed
13/10/2010 Prithvipal singh and
gurpreet singh
We shared our email and
mobile numbers. Then we
added each other on skype
and gtalk
14/10/2010 Prithvipal singh and
Gurpreet singh
We chated for nearly 4
hours and prepared the intro
and find the problems.
15/10/2010 Prithvipal singh and
Gurpreet singh
Did swot anlysis and other
solutions.
16/10/2010 Prithvipal singh and
Gurpreet singh
Our most of the work was
done thanx to hand out of
Mr chris and skype and
gtalk
REFERENCES:
History of BP New Zealand: (Retrieved from)
http://www.bp.com/liveassets/bp_internet/newzealand/corporate_newzealand/
STAGING/local_assets/downloads_pdfs/h/history_of_bp_nz.pdf
APPLIED MANAGMENT 16
Product and services: (Retrieved from)
http://www.bp.com/productsservices.do?categoryId=16003806&contentId=7023322
Problems
http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10561333
http://tvnz.co.nz/view/news_business_story_skin/1839707
(Poor planning)
http://www.geekzone.co.nz/sbiddle/852
(Competition and poor planning)
http://www.nzherald.co.nz/business-editors-picks/news/article.cfm?
c_id=1501981&objectid=10662661
APPLIED MANAGMENT 17
APPLIED MANAGMENT 18