Applications of Market Research

Applications of Market ResearchConsumer research dataMarket research dataMarket surveysMarket analysisCompetitors analysisProduct analysisProduct test analysisProduct plansTest market resultsMarket strategy analysisSales analysisDistribution analysisMedia analysisPromotion analysisCustomer satisfaction surveyRetail audit dataMarketing auditing dataMarket forecastSales forecastSales planning dataDistribution planningCustomer analysisMarket segment analysisConsumer [socio/ economic/ demographic/ psychographic] dataProblems of Marketing Research in IndiaConducting marketing research in India is not aproblem but a challenge.Lack of awareness.Lack of understanding of the usage.Lack of understand of the benefits.Treating it as a cost, instead of an investment.

The top management are not market oriented.The top management are not sensitive to the marketing needs.In case of organizational financial crisis, the first axe falls on the marketing budget. The allocation of resources is limited to the marketing research budget.The marketing research personnel lackthe visibility / credibility in the organization.

The effective communication between the top management and the marketing is very limited.The marketing personnel are not trained to use the marketing research information effectively.The marketing research project/ investment are not assessed for their ''ROI''-return on investment.Lack of trained personnel in marketing research.Lack of skill in interpreting the marketing research data by the users.