Applications of BI in HR

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    APPLICATIONSOF BUSINESS

    INTELLIGENCEIN HUMAN

    RESOURCES

    By:

    Vikramadithya T

    Venkateswarlu D

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    INTRODUCTION

    Business Intelligence (BI) plays a crucial role to achievecompetitive edge over competitors in the challengingeconomy.

    BI is rated as the most wanted technology by businessesacross the world. Even in current times of economicdownturn, when IT budgets are being cut, BI is still among thetop of executives priorities.

    BI technologies and applications include data management

    methods for planning, collecting, storing, and structuring datainto data warehouses and data marts as well as analytical tasksfor querying, reporting, visualizing, generating online activereports, and running advanced analytical techniques forclustering, classification, segmentation, and prediction.

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    INTRODUCTION ( CONTD)

    Due to advances in technologies and regulatory changesbusinesses are collecting and storing data at an alarming rate.

    Companies collect large volumes of data on their employees,

    such as salary information, performance reviews, andeducation level. As a result, most organizations face an

    information overload. By 2020, the amount of data generated

    each year is projected to reach 35 zettabytes (1 zettabyte = 1

    billion terabytes, 1 terabyte = 1000 gigabytes).

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    INTRODUCTION (CONTD)

    Business Intelligence systems are designed to be able to

    collect data from various sources, convert the raw data into

    useful actionable information or knowledge. Employee data is

    generally housed in separate HR systems based on vertical HR

    functions, such as benefits, payroll and compensation, leave,training and surveys and/or horizontally across functional

    areas. Companies need to identify all internal and external

    data sources and then consolidate the data into a HR data

    mart. Globilization challenges organizations HR department to

    manage workforce diverse in cultures, time zones, expertise,

    benefits, and compensations.

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    COMPONENTSOFA BUSINESS

    INTELLIGENCESYSTEM

    BI system consists of a number of component systems that are

    interdependent. For the system to function effectively the

    components must work in an integrated and coordinated way.

    BI components may be broadly classified into the following

    four sub-systems :1. Data Management

    2. Advanced Analytics

    3. Business Performance Management

    4. Information Delivery

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    DATA MANAGEMENT SUB-SYSTEM

    Includes components, relating to Data warehouses, Data

    marts, and Online Analytical Processing (OLAP).

    Deals with all aspects of managing the development,

    implementation and operations of a data warehouse or data

    mart including extraction, transformation, cleaning, andloading of data from different sources. The subsystem also

    includes meta-data management, security management,

    backup and recovery, and data distribution.

    OLAP is implemented in a multiuser environment and offers

    consistent, quick response, regardless of database size and

    complexity.

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    ADVANCED ANALYTICS SUB-SYSTEM

    Includes analytic functions based on statistics, data mining,

    forecasting, predictive modeling, predictive analytics, and

    optimization .

    Large BI vendors have incorporated comprehensive statistics

    packages within their BI software system. IBM has incorporated the SPSS with their BI Cognos system,

    and SAS Inc. has developed their BI software with a core

    consisting of their celebrated statistical packaged software.

    Microsoft has developed XLSTAT, an add-on to Excel for

    Statistics and multivariate data analysis.

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    BUSINESS PERFORMANCE

    MANAGEMENT SUB-SYSTEM

    Consists of processes for strategic goals and objectives,performance measurement and mentoring, analyzingperformance and making decisions to improve businessperformance .

    Its objectives:1. Ensure supervisors/managers acquire, implement, and applyprinciples necessary to foster high performance in theworkplace.

    2. Ensure supervisors/managers conduct meaningful timely

    performance appraisals :a. Performance Measurement and Monitoring

    b. Analyzing Performance

    c. Decision Making and Performance Feedback

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    INFORMATION DELIVERY SUB-SYSTEM

    Gives the business users the ability to access reports and

    continuously monitor organizational performance at enterprise

    and lower levels.

    According to his or her role as a technocrat, super user,

    middle manager, executive manager, or operational user, he orshe will be given role-based rights to access relevant reports

    in summary and/or detailed formats.

    Depending on an individual's role and responsibility, he or she

    is presented with the trends, metrics, at appropriate aggregate

    levels with security to block non-privileged items .

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    BUSINESS INTELLIGENCE ADOPTIONIN

    INDUSTRYAND HUMAN RESOURCES

    BI is gaining rapidly in popularity, faster than most

    anticipated.

    According to a report done in April 2010, it was found that the

    BI platforms, analytic applications and performance

    management (PM) software revenue surpassed $9.3 billion in2009, a 4.2 percent increase from the 2008 revenue of $8.9

    billion .

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    WORLDWIDE BI, ANALYTICSAND PERFORMANCE MANAGEMENT REVENUE

    ESTIMATESFOR 2009 BY SUB-SEGMENT (MILLIONSOF U.S. DOLLARS)

    Sub-system Revenue Estimate Market Share %

    BI Platform 5982.4 64.2

    CPM Suites 1937.1 20.8

    Analytic Applications &

    PerformanceManagement

    1402.4 15.0

    Total 9321.9 100

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    MAJOR SOFTWARE ACQUISITIONSINTHERECENTPASTAND PRICE PAID

    Vendor Select BI

    Acquisitions

    Price Paid

    SAP Sybase (2010) $ 5.8 BBusiness Objects (2007) $ 6.8 B

    Outlook soft (2007) $ 200 M

    Pilot Software (2007) NA

    SAS Institute Teragram (2008) NAOracle Sun Microsystems

    (2009)

    $ 7.4 B

    Hyperion (2007) $ 3.3 B

    Siebel Systems (2006) $ 5.85 B

    Sigma Dynamics (2006) $ 10.3 B

    PeopleSoft (2005)

    IBM SPSS (2009) $ 1.2 B

    Cognos (2007) $ 5.0 B

    Telelogic AB (2007) $ 845 M

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    HR MODULESAND BI & DATA ANALYTICS SOFTWAREFOR GIANT

    VENDORS

    Vendor HR Module BI & Data Analytics

    SAP SAP ERP Human

    Capital Management

    Workforce Analytics

    SAS Institute SAS Human Capital

    Intelligence

    Human capital

    Predictive Analytics and

    Retention Modeling

    Oracle Oracle Human Capital

    Management

    Oracle Human

    Resources Analytics

    IBM IBM CognosHuman

    Resources

    Business Intelligence

    and Human Resource

    Performance

    Management

    BUSINESS INTELLIGENCE AND DATA

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    BUSINESS INTELLIGENCEAND DATA

    ANALYTICS FEATURESIN HUMAN

    RESOURCES

    Software joints offer many BI products, including HR

    embedded with business intelligence and data analytics

    capabilities . They are :

    1. SAP ERP Workforce Analytics

    2. SAS Human Capital Predictive Analytics and RetentionModeling

    3. Oracle Human Resources Analytics

    4. IBM Cognos Business Intelligence and Human Resource

    Performance Management

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    SAP ERP WORKFORCE ANALYTICS

    Product includes features and functions that support these

    business activities:

    1. Workforce Planning

    2. Workforce Cost Planning and Simulation

    3. Workforce Benchmarking

    4. Workforce Process Analytics and Measurement

    5. Talent Management and Analytics and Measurement

    6. Strategic Alignment

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    SAS HUMAN CAPITAL PREDICTIVE

    ANALYTICSAND RETENTION MODELING

    Product includes the following features :

    1. Predicted Turnover Percentage

    2. Causes of Voluntary Termination

    3. Organization Exposure

    4. High Risk by Job Category

    5. Top 50 Employees at High Risk

    6. Top Performer

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    ORACLE HUMAN RESOURCES ANALYTICS

    Product includes the following features :

    1. Workforce Insight

    2. Targeted Workforce Development

    3. Improved Compensation

    4. Leave and Absence5. Better Understanding of HR Performance

    6. US Statutory Compliance

    7. Workforce Planning

    8. Workforce Cost Planning and Simulation9. Workforce Benchmarking

    10. Workforce Process Analytics and Measurement

    11. Talent Management Analytics and Measurement

    IBM COGNOS BUSINESS INTELLIGENCE

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    IBM COGNOS BUSINESS INTELLIGENCE

    AND HUMAN RESOURCE PERFORMANCE

    MANAGEMENT

    Product includes the following features pertaining to the

    following five HR core areas :

    1. Organization and Staffing

    2. Compensation

    3. Talent and Succession

    4. Training and Development

    5. Benefits

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    By taking advantage of the rich business intelligence features

    in these and other similar products, Human Resources can

    position itself as essential value-adding department of the

    organization.

    THANK YOU