Tara SeppaApplication Platform Product ManagerMicrosoft Central Eastern Europe

Session Code: OFC_227

Session Agenda:SharePoint 2010 – Quick Highlights

Defining terms associated with “Social Computing”

Why Should You Care?

Social Computing in SharePoint 2010

Social Computing in SharePoint 2007

Organizational Culture & Adoption

Demos & Videos

Resources

Questions

Microsoft SharePoint 2010Business Collaboration Platform

Communities

Search

Sites

Composites

ContentInsights

The Paradigm Shift

“Consumerization” is happening, just as predicted

Software + Services is the best of both worlds

Taxonomy AND Tagging are BOTH important

Social networking & social software are on the rise

“Knowledge in modern organizations isn't just 80% undocumented, it's 95% invisible. Social software painlessly teases that hidden material into the light, over time, and I am looking forward to a better future when everyone in the group, division, and company is working to their greatest advantage as a result.”

-- Patrick, Guest blogger on Microsoft KN Blog

Biggest ImprovementsLists, lists, lists……LISTS!

Lists are now relational in nature

Support for extremely large lists (1M + records)

SearchSocial Search, tagging, rating, refining scope

Social CommunitiesImproved MySites, Social Bookmarking, Tracking Interests

Business IntelligenceIntegration of Performance Point Services

Visio services for data visualization

User Experience

Anywhere access featuring:Office Rich Client

Browser & Office Web Applications

Mobile Device – Office Mobile Access

Rich cross-browser support

AJAX and SilverLight

Multi-lingual Experience

New Richer MasterPages and layouts

Integration of Office Ribbon UI Contextual Ribbon

In SharePoint

Familiar Office experience

Cross-browser support

SharePoint Sites

Pre-Beta screenshots, subject to change

Live Preview, AJAX, SilverLight

Interactive Silverlight

Live preview

Embedding rich media

Theming

AJAX-based usability

Easy editing

SharePoint Sites

Pre-Beta screenshots, subject to change

What is “Social Computing”?

“Social computing is a general term for an area of computer science that is concerned with the intersection of social behavior and computational systems. It has become an important concept for use in business.”

Source: Wikipedia

2 Generally Accepted Categories in Social Computing:

1. Web 2.0

2. Enterprise 2.0 or Enterprise Social Software

What is Web 2.0?The term "Web 2.0" is commonly associated with web applications which facilitate interactive information sharing, interoperability, user-centered design and collaboration on the World Wide Web.

A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.

Source: Wikipedia

Enterprise Social Software (2.0)

Comprises social software as used in "enterprise contexts

Includes social and networked modifications to corporate intranets and other classic software platforms to organize communication

In contrast to traditional enterprise software, which imposes structure prior to use, enterprise social software tends to encourage use prior to providing structure

Teams versus Communities

Teams are groups of people that work together to get a job done, not necessarily to simply share knowledge

Communities are groups of people with similar skills or interests that come together to share knowledge and develop those skills and competencies

Blogs versus Wikis

Blogs:Opinionated

One-sided

Knowledge sharing

Wikis:Factual (mostly )

Community driven

Knowledge sharing

Web 2.0 enables Emergence of Social Software

"Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform." 2

- Tim O’Reilly, O’Reilly Media President & CEO

Aggregators Wikis

Folksonomy

User Centered Joy of Use

Pagerank Participation

Six Degrees

Usability

Widgets

Recommendation

Social Software

FOAFVideocasting

Podcasting

Sharing

Collaboration

Perpetual Beta

Simplicity

Browser

Audio

IM

Video

Design

AJAX

Convergence

CSS

Pay Per Click

UMTS

Mobility

AtomSVG

Ruby on Rails

VC

Trust

Affiliation

OpenAPIs

RSS

Semantic

Web Standards

SEO EconomyOpenID

RemixabilityREST

StandardizationThe Long Tail

Data Driven

AccessibilityMicroformats

Syndication

XML

Modularity

SOAP

XHTML

XFN

BlogsBasic tenets of Social Software:

Innovation is moving from a top-down to bottom-up model

Value is shifting from ownership to experiences

Power is moving from institutions to communities1

1 Source: Forrester Research, Inc. “Social Computing - How Networks Erode Institutional Power, And What to Do About It”, February 20062 Source: December 2006, “Web 2.0 Compact Definition: Trying Again”

Web 2.0/Social ComputingCharacterizations

1st Wave 2nd Wave 3rd Wave: Social Computing

Virtual workspaces

Instant messaging

Enterprise portals

Presence

Web conferencing

Expertise automation

Personal websites

Composite Applications

E-mail

Calendar

Group scheduling

Discussion forums

Directories (taxonomy)

Groupware

Blogs

Wikis

RSS feeds

Social networks

Tagging

Social bookmarking

Personal profiles

Mashups

Social Computing is the next big wave

“Social Computing is not a fad. Nor is it something that will pass you or your company by. Gradually, Social Computing will impact almost every role, at every kind of company, in all parts of the world. Firms should approach Social Computing as an ongoing learning process, using some of the best practices of firms that have successfully taken the first steps.”1

- Forrester Research

1 Source: Forrester Research, Inc. “Social Computing - How Networks Erode Institutional Power, And What to Do About It”, February 2006

What Analysts Are Saying

“To thrive in an era of Social Computing, companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, and become part of a living fabric of brand loyalists.” 1

“Enterprise social software provides an open and freeform environment that (1) stimulates large-scale participation through informal interactions, and (2) aggregates these interactions into an emergent structure that reflects the collective attitudes, dispositions and knowledge of the participants.” 2

“Executives say they are investing in Web 2.0 to communicate with customers and business partners and to encourage collaboration inside the company.” 3

1 Source: Forrester Research, Inc. “How Networks Erode Institutional Power, And What to Do About It” , February 20062 Source: Gartner Presentation, “Wikis and Social Software: How to Create and Harvest Value from Informal People Networks” by Nikos Drakos, March 19-1, 20073 Source: McKinsey & Company, “How Businesses are Using Web 2.0”, 2007

Organizations embracing Social Computing

“Because many business teams are increasingly global, business and IT leaders must pay close attention to technology support that enables virtual closeness.”1

- David Furlonger, Gartner Managing Vice President

0% 10% 20% 30% 40% 50% 60% 70% 80%

It was included as part of a bundled service

Employees were requesting it

It was recommended by a partner

It solves a problem at our company

We felt we had to keep up with our competiors or with the market

It improves the efficiency of our business

Which, if any, of the following best describes why your company has adopted Web 2.0 technologies?

Base: 106 CIOs at firms using at least one of six Web 2.0 technologies(multiple responses accepted)

1 Source: Gartner, Inc., “Teamwork and Decentralized Decisions Critical in a Flat-World Marketplace” by David Furlonger, April 2007,2 Source: December 2006, United States CIO Confidence Poll Online Survey

Employees are bringing these tools to the workplace

0% 10% 20% 30% 40% 50%

Wikis

Social networking tools

Tagging or metatagging

Podcasts

RSS

Blogs

Instant messaging (IM)

"Using your best estimate, what percent of your employees are currently using the following technologies for business purposes (i.e. not for purely personal use), either as part of a

corporate initiative or on their own?"

Base: IT decision-makers at US firms with 500 or more employees using Web 2.0 technologies

“Blogging is a great option, for users can search blogs using keywords, and sharing firmwide intellectual property and collaborating with colleagues. It’s better than using e-mail because we can archive and retrieve all the posted ideas and information for later use.” 2

- Tom Baldwin, Sheppard Mullin Chief Knowledge Officer1 Source: May 2007, North American Enterprise Web 2.0 Online Survey revision2 Source: Sheppard Mullin Case study, http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=201199

The Millennial Generation

“…Characteristics of the generation vary by region, depending on social and economic conditions. However, it is generally marked by an increased use and familiarity with communications, media, and digital technologies.”

Source: Wikipedia

Discover and Connect with Experts

Discover and Connect with ExpertsResults Filters

Social Distance

People/Expertise Search

Presence Awareness

Share Tacit Knowledge

Share Tacit Knowledge

Share Tacit Knowledge

Share Tacit Knowledge

Blog categories

RSS feeds subscription

Comments

Multiple posting options

Community Kit for SharePoint 2.0CKS is a set of best practices, templates, Web Parts, tools, and source code that enables practically anyone to create a community website based on SharePoint technology for practically any group of people with a common interest

Includes:Enhanced Blog Edition (beta)

Enhanced Wiki Edition

Corporate Intranet Edition

Internet/Extranet Edition

School Edition

Available to WSS/MOSS users but not supported by MS

http://www.codeplex.com/CKS

CKS 2.0: Enhanced Blog Edition

Community Kit for SharePoint (CKS 2.0): Enhanced Wiki Edition

Community web parts for SharePoint

Custom Yahoo! weather search2

Tag Cloud1

SharePoint Support for Gadgets

1 Source: http://wsssearch.com; site also has tag browser, social bookmarking web parts2 Source: Dustin Miller, Microsoft MVP for WSS and President, SharePoint Experts3 Source: http://blogs.msdn.com/sharepoint/archive/2007/05/15/chatterbox-persistent-chat-session-for-sharepoint.aspx

Chatterbox3

Know Your Organization & People

Must be openness and social equality

There will always be generational gaps when it comes to technology adoption

Find your evangelists

Leverage your “Generation Millennial” Employees

Encourage “lurking”

Remember the Wikipedia “90 – 9 – 1” rule

Why Do All This?

None of these examples are a means to an end, but collectively social software provides:

A way to discover new knowledge

A way to keep and leverage that knowledge for big impact, cost savings, innovation, the list goes on…

A way to get the MOST out of your MOST important asset: people

Resources

Social Computing on Microsoft.com:http://sharepoint.microsoft.com/social

Microsoft Research Social Computing Group:http://research.microsoft.com/en-us/groups/scg

Community Kit on CodePlex:http://cks.codeplex.com/