Simplifying Data Distribution Service Application Development with Vortex Tools
Application Development Tools
description
Transcript of Application Development Tools
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Application Development Tools
A look at the future
Ron RomanchikVice President, Sales for North AmericaAudioCodes Blade Business Line
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www.voipdeveloper.comAugust 8-10, 2006
Santa Clara, CaliforniaHyatt Regency Santa Clara
Change……It’s Inevitable
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www.voipdeveloper.comAugust 8-10, 2006
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SIP
SIPSIP
PRI
PSTN SWCentral Office
IP Soft Phone
IP Phone
Mediant
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Applications
• Transport = Commodity– No dispute – there is little profit in simple transport
• Applications = Value– Creates Differentiation– Perceived customer value– Create customer “stick”– Many have proven ROI
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Applications Examples
• Voicemail• Contact Centers
– Managing incoming and outgoing calls
• Conferencing Services– 25¢ per caller per minute
• Speech Enabled IVR– Where would United Airlines be without it?
• Onstar– Connections and Directions
Real ApplicationsWe UseEvery Day!
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Legacy PCI Architecture
Application
API
Device Driver
T1 InterfaceHardware
API
Device Driver
ResourceHardware
Legacy CTI Development Architecture
PSTN
H.100
Proprietary
Proprietary
Proprietary
Proprietary
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Legacy PCI Architecture
• Got the industry started, but…– Slow to learn– Hard to develop– Hard to test– PCI Driver and proprietary API– Dependent on specific O/S– Too much finger pointing between vendors!
• We’ve been there…we know!
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On-board Protocols
A totally different approach -
leveraging VoIP as “plumbing”
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The Future: On-board Protocols
Application
SIP Protocol Stack
GatewayBlade
MediaResource
Blade
SIP Architecture
EthernetLAN
SIP
PSTN
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On-board Protocols
• On-board protocols are becoming the preferred development environment
• Using a standard or proprietary protocols– SIP– MSCML– VoiceXML
• Application controls resource blades via Ethernet– Via external 100BaseT for PCI– Via backplane for cPCI or ATCA
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Two Classes of Resources
• Media Gateway Blades– Provide connectivity to existing TDM infrastructure– 90% + of installed base is still TDM
• Media Resource Blades– Media Server on a blade– IVR – Play / Record / DTMF– Conferencing– Fax– Transcoding
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Simplifies Integration
• Industry Standard– Well understood– Excellent diagnostic tools– Future-proof
• Eliminates PCI Driver– No more operating system dependencies– No more driver installation/upgrade complexities
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Speeds Development Time
PCI
SIP
IntegrationTime inMan-Years
1
2
3 Customer A:Just over 3 Man-years to integrate and test with a Legacy PCI
BladeSame customer using SIP based hardware,
88% less time to market!
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Frees Development Resources
Focuses development resources on your application, not interfaces
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Case Study
• Background– Business: #1 Provider of Call Center Software– Founded: 1990– CEO: Wes Hayden– Locations: Headquartered in Daly City, California, USA,
with 45 offices worldwide– Employees: Approximately 1,600 worldwide– Customers: 3300+ worldwide– Parent: Paris-based Alcatel (Paris: CGEP.PA and NYSE:
ALA)
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Case Study
• Challenge– Customers were starting to integrate Genesys Voice
Platform (IVR platform) into IP-based installations– Needed a way to bridge customers and protect their
investment– Wanted to free up resources to develop IP interface– Proprietary TDM cards were a “diversion” of resources
and focus from their IP strategy– Customers were used to “one box” solutions
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Case Study
• Solution– AudioCodes TP-260/SIP– “Gateway on a Blade”– One or eight spans per blade– SIP Control– Provides PSTN interface
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Case Study
• Results:– Integration with SIP software was “almost instant”– No long development effort– Abandon TDM development efforts– One software image for both IP and TDM installations
• End Customer Success:– Orange Dominica– Replaced aging IVR platform– Special PSTN features provided by gateway– Installed and cut-over in a very short time
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Summary
• There is a whole new way of thinking about developing applications
• A Leopard Can Change its Spots!
• Can you change yours?
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Thank You!