Smart Phone Application Development

Smartphone App Development: Overview

Building a Mobile Strategy

Native Applications v. Web Applications

Our Mobile Platform

Compatibility

Our Development Process

How to Build an App for Your Company

UI/UX Development: Prototyping

Case Study: Parker Hannifin

Case Study: Generic Logo Company

Questions?

#false

iPhone & iPad are both sexy and shiny and no one uses anything else!

Over 7 billion people in the world Over 6 billion with mobile subscribed devices (87% of pop) Apple has not sold 7 billion devices Apple says 500 Million iOS Devices Sold

Something is not right though…

Shouldn’t apps be functional and inclusive?

Building a Mobile Strategy: The Facts

Building a Mobile Strategy: World View

For the first time, a single Android handset, Samsung’s flagship Galaxy S3, became the top selling smartphone, outselling the iPhone.

In Q3 2012 Android accounted for 74% of all smartphones sold and 30 % of all handsets sold.

Building a Mobile Strategy: Who’s On Top

Users want to access data and services on more than just computers

Content providers want to author data and services only once

Existing Web technologies are rich and adaptable enough

The Web usage is still evolving

Standardization is important!

Developers want to code once, support all

Building a Mobile Strategy: What Everyone Wants

Technologies That Do Work Across Multiple Platforms

Native vs. Web Applications

NATIVE APPLICATIONS

Custom icon / loading screen

Installed through Marketplace

Must be approved by Marketplace

Needs updated through Marketplace

Can access all hardware features

Data stored locally/remotely

Expensive conversion to other platforms

Require separate coding languages

Long development process (6+ months)

WEB APPLICATIONS

Custom icon / loading screen

Installed through the Internet

Needs no approval from Marketplace

Updated dynamically

Can access some hardware features

Data stored locally/remotely

Easy conversion to other platforms

Universal coding languages

Short development process (3+ months)

Our Mobile Platform

Using these four core mobile

technologies, we can access all hardware*…

Compatibility

Our Development Process

Our Development Process

Save time? Save money? Both!!!

Determine what needs accomplished

Who will use it? Where will they use it? How will they use it? What will motivate them to want to use it? Easier / faster ?

Think about workflow

How can we keep innovating?

Strategize about ROI

How to Build an App for Your Company

Prepare your data Update, update, update! Take the time! Old data = Useless

Apps Excel, SQL, MySQL, CSV, etc…

Take a poll of devices Blackberry? Apple? Android?

Windows? Desktop access?

Create a panel of ‘Techies’ & ‘Newbies’

Establish a group to test for workflow

Establish a group to test for bugsTest! Test! Test!

How to Build an App for Your Company

UI/UX Development: Prototyping

The experience is everything…

Needed app to allowfield reps & distributers

to access hose data, info, and

training video library

Client was invested in Blackberry,

moving to Android/iOS devices

Wanted the ability to maintain

the app and its data internally

Wanted to use app internally from

workstations as well

Case Study #1

Needed app to enable field reps

to track price trends across the

country

Wanted a 24/7 reporting tool to analyze trends

Wanted the ability to maintain

the app and its data internally

Wanted to use app internally from

workstations as well

Case Study #2

Who is PALO Creative?

Marketing Research Strategic Planning Mobile App Development Interactive/Web Services Brand Identity Development Search Engine Optimization (SEO) Search Engine Marketing (SEM) Social Media Management Programming

Marketing Research Strategic Planning Mobile App Development Interactive/Web Services Brand Identity Development Search Engine Optimization (SEO) Search Engine Marketing (SEM) Social Media Management Programming

Graphic Design TV/Radio Production Video Production Copy Writing Media Planning/Buying Package Design Public Relations Event Planning Direct Mail Services

Graphic Design TV/Radio Production Video Production Copy Writing Media Planning/Buying Package Design Public Relations Event Planning Direct Mail Services

Agency Disciplines & Qualifications

Contact Info

Speaker:Nick MillerInteractive Director

Formatted:Dom Cascarelli, Marketing & Media Associate

Speaker:

Youngstown Office:1343 Belmont AvenueYoungstown, Ohio 44504Local Phone #: 330-259-4900

PALO Corporate Headquarters

Thank You!

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