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APPLE HISTORY

19761980: Saw apple's first product being sold (pi. Sold as an assembled circuit board,it lacked basic features such as a keyboard, monitor,) Apple was established on April 1,1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, to sell the Apple I personal

computer kited case. Went on sale in July 1976 and was market-priced at $666.66.

January 3, 1977 Wayne sold his share of the company back to Jobs and Wozniak for$800. Mike Markkula provided essential business expertise and funding of $250,000during the incorporation of apple.The Apple II was introduced on April 16, 1977 at the first West Coast Computer Faire(Wikipedia, 2009). By the end of the 1970s, Apple had a staff of computer designers anda production line. The Apple II was succeeded by the Apple III in May 1980 as thecompany competed with IBM and Microsoft in the business and corporate computingmarket.19811985: Lisa and Macintosh1983 and became the first personal computer sold to the public with a GUI, but was a

commercial failure due to its high price tag and limited software titlesThe Macintosh 128K, the first Macintosh computer in 1984, Apple next launched theMacintosh. Its debut was announced by the now famous $1.5 million televisioncommercial,Apple's sustained growth during the early 1980s was partly due to its leadership in theeducation sector, attributed to their adaptation of the programming language LOGO, usedin many schools with the Apple II. The drive into education was accentuated inCalifornia with the donation of one Apple II and one Apple LOGO software package toeach public school in the state.(wikipedia,2009)

19861993: Rise and fall

In 1989 Apple released its first "portable Macintoshcomputer i.e. The Macintosh Portable. Apple during those years also experimented with anumber of other failed consumer targeted products including digital cameras, portable

CD audio players, speakers, video consoles, and TV appliances. They also investedheavily in the widely documented, problem-plagued Newton division based on JohnScullerys unrealistic market forecasts. However, all of these failed experiments weretaking its toll on Apples market share and its stock prices continued to slidespectacularly (wikipedia,2009)

http://en.wikipedia.org/wiki/File:Macintosh_portable.jpg

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19941997: Attempts at reinvention

The much hyped but failed Newton was Apple's first forayinto the PDA markets however it helped pave the way for the Palm Pilot and Apple'svery own IPhone. In 1997 at the Macworld Expo, it was revealed that Microsoftinvested150 million dollars in Apples non-voting stock and that Apple and Microsoftwere to release a new version of Microsoft Office for the Macintosh. Apple thenintroduced its Apple Store, tied to a new build-to-order manufacturing strategy inNovember 10, 1997 and the very next year they announced the purchase of Macromedia's

Final Cut software, thus venturing into the digital video editing market.However it was on October 23, 2001, Apple introduced the iPod digital music playerwhich till today is the market leader in portable music players and in May the same yearApple opened its first official Apple Retail Stores in Virginia and California. In 2002Apple purchased Nothing Real for their advanced digital compositing application ShakeAnd in 2003, they launched Apple's iTunes Store; offering online music downloads

which was integration with the iPod, (Wikipedia, 2009)

The iPodMain article: iPod

In October 2001, Apple introduced its first iPod portable digital audio player. The iPodstarted as a 5 gigabyte player capable of storing around 1000 songs. Since then it hasevolved into an array of products including the Mini (now discontinued), the iPod Touch,the Shuffle, the iPod Classic, theNano, and the iPhone. As of January 2010, the largeststorage capacity for an iPod was 160 gigabytes.

2005present: The Intel partnership

Company headquarters on Infinite Loop in Cupertino, California.

January 9, 2007, CEO of Apple Computer Inc, Steve Jobs announced that, AppleComputer Inc. would henceforth be known as Apple Inc. This event also saw theannouncement of the iPhone and the Apple TV.Apple the very next year in July launched its Apple Store to sell third-party applications

for the iPhone and iPod Touch (Wikipedia, 2009)

http://en.wikipedia.org/wiki/IPodhttp://en.wikipedia.org/wiki/IPodhttp://en.wikipedia.org/wiki/Digital_audio_playerhttp://en.wikipedia.org/wiki/IPod_Minihttp://en.wikipedia.org/wiki/IPod_Touchhttp://en.wikipedia.org/wiki/IPod_Shufflehttp://en.wikipedia.org/wiki/IPod_Classichttp://en.wikipedia.org/wiki/IPod_Nanohttp://en.wikipedia.org/wiki/IPhonehttp://en.wikipedia.org/wiki/File:Newton-IMG_0320_cleanup.JPGhttp://en.wikipedia.org/wiki/IPodhttp://en.wikipedia.org/wiki/IPodhttp://en.wikipedia.org/wiki/Digital_audio_playerhttp://en.wikipedia.org/wiki/IPod_Minihttp://en.wikipedia.org/wiki/IPod_Touchhttp://en.wikipedia.org/wiki/IPod_Shufflehttp://en.wikipedia.org/wiki/IPod_Classichttp://en.wikipedia.org/wiki/IPod_Nanohttp://en.wikipedia.org/wiki/IPhone

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Many harmful toxins eliminated.has worked hard to eliminate many of the toxins used in manufacturing a note book.Take, for example, the mercury used in backlights and the arsenic contained in the glassof traditional displays and more such harmful toxins. Apple has removed these toxinsfrom Mac Book computers, and the same has been done for Apple LED Cinema Display,

iPod touch, iPod classic, iPod nano, and iPhone 3G, which are used on a day-to-day basisand by a large amount of customers.

Pages 120Figures 22

Tables 13

Technical report overviewThere are numerous examples throughout modern history of disruptivetechnologies appearing, apparently from nowhere, to displace existingtechnologies and the industries and vendors that grew up around

them.In the consumer technology space, the phenomenal adoption of mobilephones springs quickly to mind, but equally innovations such as thedesktop computer, video recorders, the iPod and iTunes, flat-panel TVs,digital/personal video recorders (DVRs/PVRs) and Internet TV havecaused and continue to cause disruption in markets and shifted thebalance of power in entireindustries.A number of rapidly evolving trends, technological advances andconsumer behaviors are changing theshape of consumer technology markets, and in turn combining to

create new consumer technology productclasses and markets. As a result, a number of traditional businessmodels are under threat.This report aims to provide insight into the patterns and characteristicsof potentially disruptive technologiesand the cultural trends that are shaping consumer technologydisruption, by analyzing the factors thatcombine to create disruption. Armed with this knowledge businessescan turn disruption from a threat intoan opportunity. The report applies this knowledge and asks the all-important question: Which consumer

technologies are most vulnerable to disruption?

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Apple Announces Safari 4The Worlds Fastest

& Most Innovative Browser

New Nitro Engine Runs JavaScript More ThanFour Times Faster

CUPERTINO, CaliforniaFebruary 24, 2009Apple today announced

the public beta of Safari 4, the worlds fastest and most innovative

web browser for Mac and Windows PCs. The Nitro engine in Safari 4runs JavaScript 4.2 times faster than Safari 3.* Innovative new features

that make browsing more intuitive and enjoyable include Top Sites, for

a stunning visual preview of frequently visited pages; Full History

Search, to search through titles, web addresses and the complete text

of recently viewed pages; Cover Flow, to easily flip through web

history or bookmarks; and Tabs on Top, to make tabbed browsing

easier and more intuitive.

Apple created Safari to bring innovation, speed and open standards

back into web browsers, and today it takes another big step forward,

said Philip Schiller, Apples senior vice president of Worldwide Product

Marketing. Safari 4 is the fastest and most efficient browser for Mac

and Windows, with great integration of HTML 5 and CSS 3 web

standards that enables the next generation of interactive web

applications.

Safari 4 is built on the worlds most advanced browser technologies

including the new Nitro JavaScript engine that executes JavaScript up

to 30 times faster than IE 7 and more than three times faster than

Firefox 3. Safari quickly loads HTML web pages three times faster than

IE 7 and almost three times faster than Firefox 3.*

Apple is leading the industry in defining and implementing innovative

web standards such as HTML 5 and CSS 3 for an entirely new class of

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web applications that feature rich media, graphics and fonts. Safari 4

includes HTML 5 support for offline technologies so web-based

applications can store information locally without an Internet

connection, and is the first browser to support advanced CSS Effects

that enable highly polished web graphics using reflections, gradientsand precision masks. Safari 4 is the first browser to passthe Web

Standards Projects Acid3 test, which examines how well a browser

adheres to CSS, JavaScript, XML and SVG web standards that are

specifically designed for dynamic web applications.

Safari for Mac, Windows, iPhone and iPod touch are all built on

Apples WebKit, the worlds fastest and most advanced browser

engine. Apple developed WebKit as an open source project to create

the worlds best browser engine and to advance the adoption of

modern web standards. Most recently, WebKit led the introduction of

HTML 5 and CSS 3 web standards and is known for its fast, modern

code-base. The industrys newest browsers are based on WebKit

including Google Chrome, the Google Android browser, the Nokia

Series 60 browser and Palm webOS.

Innovative new features in Safari 4 include:

Top Sites, a display of frequently visited pages in a stunning wall

of previews so users can jump to their favorite sites with a single

click;

Full History Search, where users search through titles, web

addresses and the complete text of recently viewed pages to easily

return to sites theyve seen before;

Cover Flow, to make searching web history or bookmarks as fun

and easy as paging through album art in iTunes;

Tabs on Top, for better tabbed browsing with easy drag-and-drop

tab management tools and an intuitive button for opening new

ones;

Smart Address Field, that automatically completes web

addresses by displaying an easy-to-read list of suggestions from

Top Sites, bookmarks and browsing history;

Smart Search Field, where users fine-tune searches with

recommendations from Google Suggest or a list of recent searches;

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Full Page Zoom, for a closer look at any website without

degrading the quality of the sites layout and text;

built-in web developer tools to debug, tweak and optimize a

website for peak performance and compatibility; and

a new Windows-native look in Safari for Windows, that usesstandard Windows font rendering and native title bar, borders and

toolbars so Safari fits the look and feel of other Windows XP and

Windows Vista applications.

Safari 4 for Mac OS X requires Mac OS X Leopard version 10.5.6 and

Security Update 2009-001 or Mac OS X Tiger version 10.4.11, a

minimum 256MB ofmemory, and is designed to run on any Intel-based

Mac or a Mac with a PowerPC G5, G4 or G3 processor and built-in

FireWire. Safari 4 for Windows requires Windows XP SP2 or Windows

Vista, a minimum 256MB of memory and a system with at least a 500

MHz Intel Pentium processor. Full system requirements and more

information on Safari 4 can be found at www.apple.com/safari.

*Performance will vary based on system configuration, network

connection and other factors. All testing conducted on an iMac 2.8

GHz Intel Core 2 Duo system running Windows Vista, with 2GB of RAM.

JavaScript benchmark based on the SunSpider JavaScript Performance

test. HTML benchmark based on VeriTests iBench Version 5.0 using

default settings.

Apple ignited the personal computer revolution in the 1970s with the Apple II and

reinvented the personal computer in the 1980s with the Macintosh. Today, Apple

continues to lead the industry in innovation with its award-winning computers, OS X

operating system and iLife and professional applications. Apple is also spearheading the

digital media revolution with its iPod portable music and video players and iTunes online

store, and has entered the mobile phone market with its revolutionary iPhone.

http://www.apple.com/safarihttp://www.apple.com/safari

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iPhone users to operate Microsoft Word and Excel on their

phones

A new application suite will soon be available for iPhone

users who will be able to share Microsoft Word and Excel files on their

phones. Quickoffice for iPhone that was announced this week at CTIA

Wireless 2009 tradeshow and conference in Las Vegas features a broadrange of editing and file-management functions.

Among the main Word-document editing capabilities included into

Quickoffice for iPhone there are such as font formatting, text selection,

bulleting, and cut, copy, and paste within Word documents. As for Excel-

features these will include math and stat functions, cell editing, the ability

to recalculate entries, and to insert and resize rows and columns.

A developed of Quickoffice for iPhone also creates a number of

productivity apps for Symbian, Android, Blackberry, and Palm devices.

At the moment only two modules of the Quickoffice for iPhone suite are

available, namely the $12.99 Quicksheet and $3.99 Quickoffice Files

(iTunes links). Later the package will be complemented by Quickword.

An "introductory price" of the suite will be $19.99 as reported by

Quickoffice. The new product should be expected to come next week.

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Report overviewitshould be possible to predict potential disruption, and thenmodify business strategies to avoid being disrupted. Equally,if we can predict potential disruption then it also opens up

the potential to create new market opportunities...

responseto new technologies, rather than the technology itself, then itshould be possible to predict potential disruption, and thenmodify business strategies to avoid being disrupted. Equally,if we can predict potential disruption then it also opens up

the potential to create new market opportunities...