Apple inc. report

Apple 1st Logo1976

2nd Logo1976-1998

At Present…

Think Different…

Apple I (1976)

EssentialsFamily: Pre-Macintosh Introduce : April 1976 – March 1977

ProcessorCPU: MOS Tech. 6502CPU Speed: 1 MHZOn boar RAM: 8 KB

VideoMax Resolution: 60.05 Hz,

40x24 char

Miscellaneous Power: 58 Watts

Initial cost$666.66

Target MarketSmall retailers

Apple II (1977)

EssentialsFamily: Pre-Macintosh Introduce : April 1977 – May 1979

ProcessorCPU: MOS Tech. 6502CPU Speed: 1 MHZOn boar RAM: 1st expansion slot used,

8 proprietaryVideo

Max Resolution: 6 color 280x192, 4 bit color at 40x48

MiscellaneousWeight: 11.5 Lb

StorageFloppy drive (optional)

Initial cost$1,298 in early 1978

Apple II+ (1979)

EssentialsFamily: Pre-Macintosh Introduce : June 1979– December 1982

ProcessorCPU: MOS Tech/ Synertek 6502CPU Speed: 1 MHZOn boar RAM: 48 KB Maximum: 64 KB

VideoMax Resolution: 6 color 280x192, 4 bit color at 40x48

MiscellaneousWeight: 11.5 Lb

StorageFloppy drive (optional)

Initial cost$1,195 in early 1978

Apple III & III+ (1980)

EssentialsFamily: Family: Pre-Macintosh Introduce : June 1980

ProcessorCPU: SynerTek 6502ACPU Speed: 2 MHZOn boar RAM: 128 KB Maximum: 256 KB

Video80x24 text, 1 Bit (B & W) 560x192, 4 Bit 280x192

MiscellaneousWeight: 25 Lbs

StorageFloppy Drive: built-in Shugart 143 kB 5.25“

Input/outputSpeaker: mono

Initial cost$4,340 and $7,800

Lisa/Lisa2/Mac xl (1983)

EssentialsFamily: Pre-Macintosh Introduce : June 1980

ProcessorCPU: SynerTek 6502ACPU Speed: 2 MHZOn boar RAM: 128 KB Maximum: 256 KB

Video80x24 text, 1 Bit (B & W) 560x192, 4 Bit 280x192

MiscellaneousWeight: 25 Lbs

StorageFloppy Drive: built-in Shugart 143 kB 5.25“


Initial cost$4,340 and $7,800

Graphic User Interface (GUI) (1984)

GUI Developed after 1070Xerox Palo Alto Research Center (PARC)While Jobs took a tour of Park in 1979 saw the

future of personal computing in the Alto.When jobs accused Bill Gates of stealing the

GUI from Apple and using in Windows 1.o, Gates fired Back.

Although much of The Mac OS is original, it was similar enough to the old Alto GUI to make a "look and feel" suit against Microsoft dubious.

Apple //c & //c+ (1984)

EssentialsFamily:vPre-Macintosh Introduce : April 1984

ProcessorCPU: SynerTek 65C02CPU Speed: 1 MHz(IIc)/4 MHz (IIc+)On boar RAM: 128 KB Maximum: 1 MB (See note)

Video40/80 text, 40x40 4-bit, 80x40 4-bit, 140x192 6-color,

280x192 1-bit, 140x192 4-bit, 560x192 1-bit

MiscellaneousWeight: 7.5 lbs.

StorageFloppy Drive: 140 kb 5.25”(IIc)/800 kb 3.5”(IIc+)


Power Book (1991)

EssentialsFamily: Power Book Introduce : august 1992

ProcessorCPU: Motorola MC68HC000CPU Speed: 16 MHzOn boar RAM: 2 MB Maximum: 8 MB

Video1 bit 640x400

MiscellaneousWeight:5.1lbs.Power: 17 Watts

StorageFloppy Drive:extrenal,HDI-20 portHard Drive: 20-40 MB

Input/outputAudio: mono 8 Bit Mini

Initial cost$2,500

iMac (2001)

EssentialsFamily: iMac/eMac Introduce : February 2001- July 2001

ProcessorCPU: power PC 750”G3”CPU Speed: 400/500 MHzOn boar RAM: 100 MB Maximum: 1 GB

Video24 bit 1024x768VGA

MiscellaneousWeight:40 lbs.

StorageHard Drive: 10/20 GBOptical Drive: 24x CD-ROM

Input/outputSpeaker: Harman Kardon OdisseyAudio: 16 Bit mini

Initial cost$1199

iPod (2001)

EssentialsFamily: iPod Introduce : October 2001

ProcessorCPU: ARM7TDMICPU Speed: dual 90 MHZ embeddedOn boar RAM: 32 MB Maximum: 32 MB

Video1 bit 160x128


StorageHard Drive: 5/10/20 GB 4200 RPM

Input/outputSpeaker: clickerAudio: 16 Bit mini

Initial cost$499

iPod mini (2004)

EssentialsFamily: iPod Introduce : February 2005


Video1 bit 138x110Screen: 1.67” backlit LCD


StorageHard Drive: 4 GB 4200 RPM

Input/outputSpeaker: clickerAudio: Stereo 16 Bit mini

Initial cost$249

iPod nano (2005)

EssentialsFamily: iPod Introduce : September 2005


VideoScreen resolution: 240x24

MiscellaneousWeight: 0.74 Ounce (21.1 Grams)

StorageHard Drive: 8 GB/ 16 GB

Input/outputAudio: Stereo 16 Bit miniSensor: Accelerometer

Initial cost$49 TO $399

iPhone (2007)

EssentialsFamily: iOS Introduce : June 2007

ProcessorCPU: Samsung S3C6400 (ARM11 core)CPU Speed: 400 MHzOn boar RAM: 128 MB Maximum: 128 MB

VideoScreen Resolution: 480x320Screen: 3.5” Multi-touchCamera: 2MP

MiscellaneousWeight: 0.3 lbs.Battery Life: Talk 8 hrs, Standby 250 hrs, Internet 6

hrs, Audio 24 hrs.Storage

Flash Drive: 4/8/16 GB Input/output

Speaker: mono Initial cost

$249 To $499

iPhone 3g (2008)



VideoScreen Resolution: 480x320Screen : 3.5” multi-touch


StorageFlash Drive: 8/16 GB

Input/outputSpeaker: monoSensors: Accelerometer, Proximity sensor, Ambient light

SensorUSB: via Dock Connector

Initial cost$249 To $499

ipod touch (2008)

EssentialsFamily: iOS Introduce : September 2008


VideoScreen Resolution: 480x320Screen: 3.5” multi-touch

MiscellaneousWeight: 0.25 lbs.Battery life: Up to 36 hrs music, Up to 5 hrs Video

StorageFlash Drive: 8/16/32 GB

Input/outputAudio out: stereo 16 bit miniSensors: Accelerometer, Ambient Light sensor

Initial cost$249

iPod shuffle 3g (2009)

EssentialsFamily: iPod Introduce : march 2009

ProcessorCPU: Samsung ARMCPU Speed: NAOn boar RAM: NAMaximum: NA


StorageFlash Drive: 2.0/4.0 GB

Input/outputAudio out: stereo 16 bit miniUSB: 2.0 (Via Dock)

Initial cost$79 TO $99

iPhone 3gs (2009)

EssentialsFamily: iOs Introduce : June 2009

ProcessorCPU: Samsung S5PC100 (ARM Cortex A8 core)CPU Speed: 600 MHzOn boar RAM: 256 MBMaximum: 256 MB

VideoScreen Resolution: 480x320Screen: 3.5” Multi-touchCamera: 3.15 MP


StorageFlash Drive: 16/32 GB

Input/outputSpeaker : monoAudio out: stereo 16 bit miniSensors: Accelerometer, Proximity sensor, Ambient light

sensor Initial cost

$199 To $699

iPad (2010)

EssentialsFamily: iOs Introduce : march 2010

ProcessorCPU: apple A4 (ARM Cortex-A8)CPU Speed: 1 GHzOn boar RAM: 256 MBMaximum: 256 MB

VideoScreen Resolution: 1024x768Screen: 9.7” LED-backlit multi-touch

MiscellaneousWeight: 1.5 lbs.Battery Life: 10 hrs

StorageFlash Drive: 16/32/64 GB

Input/outputSpeaker: monoAudio Out: stereo 16 bit miniSensor: Accelerometer, Ambient light sensor

Initial cost$499 To $699

iPhone 4 (2010)


ProcessorCPU: apple A4 (ARM Cortex-A8)CPU Speed: 1 GHzOn boar RAM: 256 MBMaximum: 256 MB

VideoScreen resolution: 960x640Screen: 3.5” multi-touchCamera: 5 MP (w/LED Flash)

VGA front

MiscellaneousWeight: 0.3 lbs.Battery life: Talk 7 hrs 3g, Standby 300 hrs, Internet

3g 6 hours, Video 10 hrs, Audio 40 hrsStorage

Flash Drive: 16/32 GB Input/output

Speaker: monoAudio: Stereo 16 Bit miniSensors: Accelerometer, Proximity sensor, Ambient light

sensor, Three-axis gyro Initial cost

$199 TO $299

Steven Paul Jobs04-feb-1995 USA

American business magnet

Inventor

CEO of Apple

Chief ExecutivePixar Animation Studio

Steve jobs

BORN:- Steven Paul Jobs was born in San Francisco to Joanne Carole Schieble and Syrian Abdulfattah John Jandali.

he was adopted by Paul and Clara Jobs.

Steve jobs’ education

Jobs attended the Cupertino Middle School followed by high school at Homestead H.S. in the same town of Cupertino.

He spent his childhood in the South Bay area, a region that would later become known as Silicon Valley.

During high school Jobs held a summer job at the Hewlett-Packard Company in Palo Alto prior to attending college.

Although he attended Reed College in Portland, Oregon, Steve Jobs never graduated, having only spent about six months at college.

Steve jobs’ careerSteve jobs returned to California in 1974 and

began attending meetings of the Homebrew Computer Club with his friend Wozniak.

At the same time he took a job at Atari to save money for a spiritual retreat to India.

While working there he discovered that a popular whistle recreated the tones needed to make long distance phone calls with AT&T.

Jobs convinced Wozniak to go into business with him to create "blue boxes" and sell them to people wishing to make free long distance phone calls.

On April 1, 1976, Apple was born.

Steve Wozniak and Steve Jobs eventually created their first personal computer, the Apple I, and sold it for $666.66

Contd.They later followed it with the Apple II, a large

success for their business. Apple Inc. began selling shares in December of 1980.

As the company grew, so did its merchandise and the hugely successful Macintosh was introduced to the public in 1984 and became the first personal computer with a GUI.

As Apple grew even more, Jobs experienced tension with the board and the struggles led to Jobs leaving Apple in May of 1985.

Contd.Steve Jobs went on to create the company

called NeXT in 1986.

NeXT ended up playing a major role in the development of email and the world wide web.

Apple bought NeXT in 1996 and reinstated Jobs as the Chief Executive Officer.

Contd..• His current annual salary is $1,

• but he receives executive gifts from the board that give better tax advantages than does his salary.

• He is well known for his work ethic as well as his rumored temper, . Steve Jobs has helped establish the new electronic divisions and personally helped to create the ipod, iphone, and other personal devices.

Swot AnalysisExternal Audits

Opportunities• Increase in worms and viruses on

PCs.

• Large population (Gen X&Y) which are extremely individualistic and name brand conscious.

• Weak ties with Microsoft products.

• Downloadable music and MP3 players are highly marketable.

• Increase sales of computers online by 25 percent.

• Increase sales of laptops by 20 percent.

Threats• Companies not seeing Apple as

compatible with their software.

• Dell and HP are major competitors.

• Increasing competition with music downloads.

• Dell does not invent but provides computers at a more cost effective rate for customers.

• Recession—price of Apple computers are higher.

• Intel’s future Pentium release.

Internal AuditStrengths

• iTunes Music Store is a good source of revenue, especially with the iPod and the availability on Windows platform.

• Developing own software and hardware.

• Apple’s niche audience provides the company with some insulation from the direct price competition.

• • Revamping desktop and notebook

lines.• • Web technology can be used to

improve product awareness and sales.

• Low debt—more maneuverable.

• Good brand loyalty.

Weaknesses

• Weak relationship with Intel and Microsoft.

• Weak presence in business arena.

• Dependency on new product launches.

• Weak presence in markets other than education and publishing.

• Slow turn around on high demand products.

Design By:Jatin

Team members:Jatin

MayurDeep

RKCBM 2010

Apple inc. report

Education

Transcript of Apple inc. report