Apple Inc

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“Apple Inc.:- Think Different”


Name of the student PG Roll No:Deepti Katiyar PG20112071


Submitted to Ms Rakhi Singh

Subject Innovators

Submitted on 27-02-12

Marks AllottedRemarks(if any)


PATH OF SUCCESS BY APPLE:

Apple Inc. is a multinational corporation founded in 1976 by former Steve Jobs which creates

consumer electronics, computer software and commercial services. Apple’s core product line is

the iPad, iPod, iPhone music player, Macintosh computer line up. The company’s tag line “Think

Different” itself spreads the meaning of innovation. The company has achieved its goal in

bottom line as well as in top line in the charismatic leadership of Steve Jobs who has design


sensibility: that simplicity is the ultimate sophistication, which means simplicity in design and

use. Therefore they took that time to decide the design of their products and they always think

about consumer prospective that ‘how it can be user friendly’.

The reason behind the success of the products of the Apple is their ability to tap into a “zeitgeist”

which implies the sense of what is popular, fashionable, and trendy and gets to the essence of


customer experience. The company made the products which make the customer to fell in love

with the product.

Apple always keep eye on the core computer business. As a competition faced, firstly they have

their business logic and secondly they never afraid to experiment outside its core markets. They

created their own way they called it the “Apple Way”.


INNOVATION AND EXECUTION:

IPod, iPad, iphone and Mac computers are the major innovative products which company gave to the

world. What is so unique about these products? These products are based on simplicity in design and use.

Simplicity is the ultimate sophistication, like iphone and ipod touch, which has one button approach to

function device. IPod, which is specially developed for music lovers, is made up of double shot


polycarbonate and transparent plastic materials. Apple prefers quality in material selection too; this is

where innovation takes place in its initial steps.

Apple Inc. is not pioneered only in ‘iproducts’, along with that company have world’s amazing

operating system, Macintosh OS, Which have unique features like multiple type face and

proportionate fonts. Latest which company had launched is ‘Lion X OS’, in 2011.


Apple uses same platform for ipod touch, iphone and ipad, by this strategy company is able to

reduce cost and increases reliability. Apple works with employees and costumers too, company

has given benefits to their employees. Customers’ benefits, product requires less repair,

maintains and service. Company is lot more in customer involvement, like interacting with

customers to experience design and development process.


PARTICIPATORY DESIGN AND BEAUTY:

Apple Insisted on integrating costumers experience into designing and development process of

its product which now a day’s called a participatory design. The idea behind this is, the design

should be the need and desires of costumers.


IPod design was so powerfully connected with the pristine color (white) and sketches they laid

the polycarbonate plastics in a reer steel cladding to get a strong and a halo around the product.

The most unique thing about the company is their capability to build it is not commoditized, the

fact that nobody has been able to duplicate the capabilities.


CONSTANT LEARNING AND ADAPTATION IS KET TO SUCCESS:

The thing where Steve Jobs has strong believe is that ‘Do what you love, keep looking forward and

never settle down’ He never belief to stop thinking. Even when Jobs was fired from its own

company, in an interview he shared emotional experience, he said, ‘Getting fired from Apple

was the best think ever happen to me.’ During that period Jobs found a company name Next, the


target was the education system. Jobs found Pixar too, a world’s first animated studio. This

shows the high level of thinking of his personality.


Apple Inc

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