Apple Digital StrategyBy Denyson Figueiredo

The Apple brand is about design, simplicity and connecting with their users.

Apple is one of the most valuable brands today

The loyalty of their users is what makes the Apple brand so valuable today.

Our digital strategy is focus primary on connecting with people using social media.

Our ads are going to feature a clean and simple look and feel that fits with the Apple’s brand.

Apple Ad Budget

Apple spends approximately $1 billion in advertising

Digital strategy budget for Apple would cost 175 million dollars that’s 70% of Apple’s budget for the quarter.

20% goes for traditional ads like TV and radio.

The remaining 10% of their budget would go to physical apple stores promotion and marketing of the new products.

Apple’s digital strategy is going to bring growth and revenue by

focus the message to their users.

Apple is known for their simplicity and easy to use, and that same look and feel needs to come across their digital strategy. Keeping in mind those points will

lead Apple to a successful and effective digital strategy.