Apple Computers, Inc.
description
Transcript of Apple Computers, Inc.
![Page 1: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/1.jpg)
![Page 2: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/2.jpg)
Apple Computers, Inc.
Presented By..Kelvin Chong
Edward HwangHyunsook Yoo
Ching-Hsuan Hong
![Page 3: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/3.jpg)
Agenda• What is Apple? (Brief Background)• SWOT Analysis• GAP Analysis• Tangible/Intangible Benefits• Assumption• Benefit Areas• Projections
![Page 4: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/4.jpg)
Agenda• What is Apple? (Brief Background)• SWOT Analysis• GAP Analysis• Tangible/Intangible Benefits• Assumption• Benefit Areas• Projections
![Page 5: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/5.jpg)
What is Apple?
- Founded by Steve Jobs and Steve Wozniak in California on Jan 3, 1977.
- Survived competition of IBM- Products:
– Macintosh line of desktop and notebook computers– iPod digital music player– Xserve server– Xserve RAID storage products– MAC Operating System
![Page 6: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/6.jpg)
Apple• Faced challenges in its early stage; - Extremely strong competition
• Large investment in R&D– OS– System/Hardware technology– Design
• Invented the GUI Interface
![Page 7: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/7.jpg)
Agenda• What is Apple? (Brief Background)• SWOT Analysis• GAP Analysis• Tangible/Intangible Benefits• Assumption• Benefit Areas• Projections
![Page 8: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/8.jpg)
SWOT – Strengths vs Weaknesses
Strengths
• Brand• Design• Marketing• Loyal
customer base• Distribution (stores, partners)• Customer support (service)
•Inventory held•Narrow range of customers•SCM (outsourcing)
Weaknesses
![Page 9: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/9.jpg)
SWOT – Opportunities vs ThreatsOpportunities
• CRM• SCM• Globalization
(Multi-Currency and Languages)
• Growth• Increase customer satisfaction
•Strong competition (Dell, IBM, SONY, IRIVER)•M&A (Mergers and Acquisition)•Timing
Threats
![Page 10: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/10.jpg)
Agenda• What is Apple? (Brief Background)• SWOT Analysis• GAP Analysis• Tangible/Intangible Benefits• Assumption• Benefit Areas• Projections
![Page 11: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/11.jpg)
GAP Analysis“As Is”
Legacy SystemHigh inventory costComplicated SCM- lots of paper work
“To Be”
Lower inventory levelJust In Time (JIT)Accurate Process
Improved efficiencyCRM
ERP
Implementation
![Page 12: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/12.jpg)
Agenda• What is Apple? (Brief Background)• SWOT Analysis• GAP Analysis• Tangible/Intangible Benefits• Assumption• Benefit Areas• Projections
![Page 13: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/13.jpg)
Tangible/Intangible BenefitsTangible Benefits• Increase market share• Improve data accuracy• Improve HR efficiency• Improve quality• Improve sales efficiency• Invoice processing/Billing• Decrease procurement costs• Improve project management
efficiency• Improve time-to-market• Improve on-time delivery
Intangible Benefits• Improve customer satisfaction• Improve employee morale• Improve receivables
management• Reactive to changes faster
![Page 14: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/14.jpg)
Agenda• What is Apple? (Brief Background)• SWOT Analysis• GAP Analysis• Tangible/Intangible Benefits• Assumption• Benefit Areas• Projections
![Page 15: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/15.jpg)
Assumptions• Apple has legacy
systems, not ERP.• Apple keeps
inventory in their shops.
• Apple has a narrow users – E.g. Students,
computing professionals, graphic professionals, and home users.
•Sales expected to increase after 2006
–Intel will be the microprocessor supplier for Apple.–There will be new SCM relationships between Intel and Apple.
![Page 16: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/16.jpg)
• Inventory- After Go-Live in 2006,
Inventory is expected to go down.
- Conversion to JIT (Just In Time) production
- Due to JIT, inventory warehouses can be virtually eliminated
Assumptions
• Sales Profit/Working Capital
- Sales will go up (CRM), Costs will go down. (SCM)
- Working capital is expected to increase as profit climbs.
• Expenses/Costs Perspective
- General and administrative costs will go down (Automation).
![Page 17: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/17.jpg)
Agenda• What is Apple? (Brief Background)• SWOT Analysis• GAP Analysis• Tangible/Intangible Benefits• Assumption• Benefit Areas• Projections
![Page 18: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/18.jpg)
Benefit Areas• Revenue
Improvement– Increase in sales
due to improved customer service
• By utilizing the new CRM, attend to our customers’ needs, yielding higher sales
•Globalization–Global business can increase the Apple’s market share.–Integrated ERP system allows offices to better…
–Communicate–Synergize–international management via tools such as multi currencies and languages.
![Page 19: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/19.jpg)
Benefit Areas• Material Cost
Reduction– Reduce the
purchase price of materials
(E.g. E-procurement)
• Throughput Improvement– Increase capacity
(E.g. Automated system, Real time, Analysis tools, Right Information at the right time and at the right place.)
•Productivity Improvement
–Reduce finance and accounting cost (E.g. Reduce manual input, Real time information for more accurate budgets.) –Reduce human resources administrative cost (E.g. Increase process automation.)
![Page 20: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/20.jpg)
Agenda• What is Apple? (Brief Background)• SWOT Analysis• GAP Analysis• Tangible/Intangible Benefits• Assumption• Benefit Areas• Projections
![Page 21: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/21.jpg)
Inventory
0
50
100
150
200
250
2002 2003 2004 2005 2006 2007 2008
Year
dolla
rs in
mill
ions
Inventory – Enhancements (1/2)
![Page 22: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/22.jpg)
Inventory – Enhancements (2/2)
Days of supply in inventory
0
2
4
6
8
10
2002 2003 2004 2005 2006 2007 2008
Year
days
![Page 23: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/23.jpg)
Working Capital
Working Capital
0
1
2
3
4
5
2002 2003 2004 2005 2006 2007 2008
Year
dolla
rs in
bill
ions
![Page 24: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/24.jpg)
Sales Profit – Enhancements (1/2)
Net sales
01,0002,0003,0004,0005,0006,0007,0008,0009,000
2002 2003 2004 2005 2006 2007 2008
Year
Dallo
r in
mill
ions
Dol
lars
in
Mill
ions
![Page 25: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/25.jpg)
0
500
1,000
1,500
2,000
2,500
3,000
3,500
2002 2003 2004 2005 2006 2007 2008
Year
dolla
rs in
mill
ions
Sales Profit – Enhancements (2/2)
Gross Margin
![Page 26: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/26.jpg)
Expenses/Costs – Enhancements (1/2)
Selling, general, and administrative expenses
0
500
1000
1500
2000
2002 2003 2004 2005 2006 2007 2008
Year
dolla
rs in
mill
ions
![Page 27: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/27.jpg)
Expenses/Costs – Enhancements (2/2)
Cost of sales
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
2002 2003 2004 2005 2006 2007 2008
Year
Dallo
r in
mill
ions
Dol
lars
in
Mill
ions
![Page 28: Apple Computers, Inc.](https://reader035.fdocuments.in/reader035/viewer/2022062222/56815e18550346895dcc765c/html5/thumbnails/28.jpg)
uestions??