Apple case study 2012 i pad update
-
Upload
john-ashcroft -
Category
Business
-
view
4.745 -
download
2
description
Transcript of Apple case study 2012 i pad update
J K Ashcroft
Second Edition April 2012
Apple From the iPod to the iPadA case study in Corporate Strategy
Saturday, 31 March 12
J K Ashcroft
Second Edition April 2012
Update
What does it tell us about Apple corporate strategy
Saturday, 31 March 12
J K Ashcroft
Second Edition April 2012
The Digital Hub Strategy 2001
First a recap
Saturday, 31 March 12
J K Ashcroft
Saturday, 31 March 12
J K Ashcroft
Launch of the iPod
Saturday, 31 March 12
J K Ashcroft
Undertakes a systematic evaluation of alternative product optionsVideoGamesDVD players and recorders
Apple looking for a digital consumer device
Saturday, 31 March 12
J K Ashcroft
using3D market profile
Saturday, 31 March 12
J K Ashcroft
“so why music, we all love musicIt’s a huge market andnobody has got it right”
Launches the iPod“Music on the move”“1000 tunes in your pocket”
Saturday, 31 March 12
J K Ashcroft
using3D market profile
Musicticks all the boxes
Saturday, 31 March 12
J K Ashcroft
Since then ... sales have soared
Saturday, 31 March 12
J K Ashcroft
profits have followed
Saturday, 31 March 12
J K Ashcroft
as has the ROS
Saturday, 31 March 12
J K Ashcroft
so too the share price
and the market cap
Saturday, 31 March 12
J K Ashcroft
Saturday, 31 March 12
J K Ashcroft
Saturday, 31 March 12
J K Ashcroft
Saturday, 31 March 12
J K Ashcroft
“EBITDAoff the charts”
Saturday, 31 March 12
J K Ashcroft
Sales growthgets 3rd
lease of life
Saturday, 31 March 12
J K Ashcroft
Time ...........
Note : [Share price = Earnings(EPS) x PE rating] ; [PE rating (f) Growth Rate] and : [PEG ratio = PE / Growth rate] Hence rating for high growth stocks falls over time
Saturday, 31 March 12
J K Ashcroft
575 millionDigital Devices SoldiPod, iPhone, IPad
Saturday, 31 March 12
J K Ashcroft
Saturday, 31 March 12
J K Ashcroft
Saturday, 31 March 12
J K Ashcroft
Saturday, 31 March 12
J K Ashcroft
Saturday, 31 March 12
J K Ashcroft
Saturday, 31 March 12
J K Ashcroft
Saturday, 31 March 12
J K Ashcroft
Saturday, 31 March 12
J K Ashcroft
Latest in AmsterdamMarch 2012
Saturday, 31 March 12
J K Ashcroft
Saturday, 31 March 12
J K Ashcroft
Saturday, 31 March 12
J K Ashcroft
Saturday, 31 March 12
3.1 million pixels
auto focusauto face detection
auto focusauto face detection
Voice Dictation
Saturday, 31 March 12
J K Ashcroft
Saturday, 31 March 12
J K Ashcroft
1 Retina Display2 A5X Chip3 5 MP camera4 HD1080p video recording5 Voice Dictation6 4G LTE wireless tech7 Battery Life8 Light @ 1.4 lbs
Saturday, 31 March 12
J K Ashcroft
Saturday, 31 March 12
J K Ashcroft
The iPad priced at $499- the iPad 2 drops to......
Saturday, 31 March 12
J K Ashcroft
Saturday, 31 March 12
J K Ashcroft
Prior Premium Pricing - then Price Point Proliferation
Saturday, 31 March 12
J K Ashcroft
Prior Premium PricingPrice Point Proliferation
as with the iPod
Saturday, 31 March 12
J K Ashcroft
iPad is the way ahead
Saturday, 31 March 12
J K Ashcroft
Saturday, 31 March 12
J K Ashcroft
Apps for the iPad
iPad brand dominant
Saturday, 31 March 12
J K Ashcroft
Great software like iTunes
Saturday, 31 March 12
J K Ashcroft
Saturday, 31 March 12
J K Ashcroft
Saturday, 31 March 12
J K Ashcroft
Saturday, 31 March 12
J K Ashcroft
Saturday, 31 March 12
J K Ashcroft
2012 latest
Saturday, 31 March 12
J K Ashcroft
Second Edition April 2012
Apple From the iPod to the iPadA case study in Corporate Strategy
Saturday, 31 March 12