APPLE INC. Apple Incorporated

By Sabina Aunedi and TJ Touma

The apple TNC has 377 retail stores around the world, in 13 different countries. There are 250 in the USA, 33 in the UK, 25 in Canada, 15 in Australia, 11 in France, 10 in Italy, 8 in Germany, 8 in Spain, 7 in Japan, 5 in China, 3 in Switzerland, 1 in Hong Kong, and 1 in the Netherlands.

The Apple Company Store is found on the Apple Campus (the headquarters of apple inc.) located in Cupertino, California. This store is the original Apple Employee store, and is open to the public. However they do not sell apple products, it is more like a gift shop because it sells t-shirts, hats and such other products.

iPhone Primary Contractors - a partial list

Software and design Apple USA

Assembly Foxconn?, Quanta, Unknown Taiwan

TFT-LCD Screen Sanyo Epson, Sharp, TMD Japan

Video processor chip Samsung Korea

Touch screen overlay Balda Germany

Bluetooth chip Cambridge Silicon Radio UK

Chip manufacture TSMC, UMC Taiwan

Baseband IC Infineon Technology Germany

WIFI Chip Marvell USA

Touch screen control chip Broadcom USA

CMOS chip Micron USA

Display Driver chip National Semi, Novatek US, TW

Case, Mechanical parts Catcher, Foxconn Tech Taiwan

Camera lens Largan Precision Taiwan

Camera module Altus-Tech, Primax, Lite On Taiwan

Battery Charger Delta Electronics Taiwan

Timing Crystal TXC Taiwan

Passive components Cyntec Taiwan

Connector and cables Cheng Uei, Entery Taiwan

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Above is a table of the sweatshops and their locations which make the iPhone. Foxconn is apple’s major manufacturer, and sweatshop conditions are so atrocious there have been 16 reports of suicide.

The Apple product range is quite widespread. They produce computers, phones, mp3 players, tablet computers, app enabled accessories, apple care, armbands and cases, car accessories, cable and docks, charging devices, headphones, health and fitness, stands, and speakers

The picture above is a graph of apple’s total sales last year. As you can see, their most profitable product was the iPhone, followed by the Mac (etc.)

ADVERTISING

PRODUCTS;

Apple has created a great deal of advertisements over the years, tracing back to it’s most famous commercial in 1984 at the super bowl. This ad launched the Macintosh personal computer in the U.S. The concluding screen showed the message and voice over "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like “1984." At the end, the Apple "rainbow bitten apple" logo is shown. After that, apple have produced many advertisements including “think different” which was used in a famous television commercial and several print advertisements. Also, Silhouette commercials; used both in print and on TV, promoting the iPod(s). A very popular one was the “get a mac” campaign, with the "I'm a Mac, I'm a PC" commercials. Thus, apple have used a variety of methods to promote their

product line and campaigns. This includes information & communications technology such as commercials (televisions), radio transmit, their website and iTunes (internet) (etc.). However they have also used articles/headlines in newspapers, posters, banners (etc.).

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Countries with apple online websites/stores

Countries with iTunes

Countries with Apple Retail stores

Adaption to local markets. Successful companies, like Apple, need a sound localization strategy to succeed in the global economy. Apple has changed its products in many different ways to suit the needs of local communities. It is such a necessary practice apple has many teams assigned to it all around the world. I believe the main part of this localization process is creating different languages on it’s websites, iTunes, keyboards, products (etc.) to enable people globally to access their fine mechanisms. Both OS X and iOS support localized content in a variety of ways. They allow the user to specify a set of preferred languages. They also provide a mechanism for storing multiple language-versions of resources within an application. Apple also has to change their prices to flatter the particular country’s economic status. Furthermore, Apple needs to change obvious things like the charger plug, (because each country has a different plug shape), and have compatible software for the country’s Internet and electric system.

Therefore, apple has taken various precautions so that their products work to their full potential in local communities.

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POSITIVES OF APPLE INC.

As you can see in the picture above, apple is financially sound, which provides for people all around the world. Statitians have worked out, from the last fiscal quarter of 2012 that apple makes 5000 US$ per second!

Apple also creates many jobs worldwide. Just in the U.S. apple caters 514,000 jobs. 304, 000 in engineering/manufacturing/ transportation and 210, 000 in app, iOS economy.

Furthermore, apple is very environmentally safe. The top left image is a diagram stating their reduction of packaging of the iPhone.

Not only does it reduce the packaging, but also reduces the transportation because you can fit more. Moreover, apple have reduced their CO2 emissions. To the left is a table comparing apple’s products to light bulbs co2 emissions. As you can see the 60-watt light bulb and iPhone 4s are separated to quite an extent (47.2g!)

NEGATIVES OF APPLE INC. Tax evasion Apple headquarters are based in Cupertino, California, which has the corporate tax rate of 8.84%. According to the New York Times, apple set up a small office in Reno, Nevada, where apple collects and capitalizes it’s profits. This is because the tax rate in Nevada is 0. In fact apple has shifted overseas 70% of it’s profits to states with lower tax rates than the U.S. I don’t believe that this is completely fair to other companies, whom pay the corporate tax according to where they are based. But at the end of the day, apple is just doing business. What they did was completely legal, they just found a loophole somewhere, they’re smart… you can't judge the company because they had a good idea. Had Apple not used this relocation trick, it would have had to pay $2.4 billion more. As mentioned on page 1, Apple has sweatshops, predominantly in china and Taiwan, where people actually try to commit suicide. There have also been 5 cases of child labour, but that information is not completely guaranteed. Evaluating this situation, I think it is completely unethical. When workers go to the extent of committing suicide because of the horrible conditions and pressure they are under. It sickens me that this happens in our society today, and yet no one is taking evasive action to fix the situation. THE END