Apple Announcement Briefing Pack British Telecommunications plc 2017 Apple Announcement Briefing...

British Telecommunications plc 2017

Apple AnnouncementBriefing Pack

13th September 2017


Get the new iPhone on BT Business

The wait is over! Apple has announced the latest iPhones which are coming to

BT Mobile!

iPhone 8 and iPhone 8 Plus go on sale on Friday 22nd September on BT

Mobile. The iPhone 8 and iPhone 8 Plus feature a new glass and aluminium

design made with the most durable glass ever in a smartphone. The new A11

Bionic chip is the most powerful and smartest ever in an iPhone. Plus, stereo

speakers are up to 25% louder than the iPhone 7, the advanced cameras get

even better and wireless charging brings a powerful new capability to iPhone.

In addition the 10 year anniversary edition iPhone X will go on sale on Friday

3rd November.


The Biggest Apple Launch Yet…

iPhone 8 &

iPhone 8 Plus

Launch in all channels: Fri 22nd Sept

Coming soon...

iPhone X

Launch: Fri 3rd Nov


Why get iPhone on BT Business?

Stay connected wherever your business takes you with iPhone on BT Business

mobile.

Roam like you’re at home with inclusive EU roaming allowances on yours calls, texts

and data.

Get online without using your data allowance with free access to over 5 million

BT Wi-fi hotspots in the UK.


Three New iPhones


What’s New?

• Gold, Silver, Space Grey

• Comes in the 64GB & 256GB memory variants only

All the amazing features:• Fastest 4G+, 4G Calling and WiFi Calling

• All-new glass design

• Water and Dust Resistant

• Wireless charging

• 4.7-inch and 5.5-inch Retina HD displays

• iPhone 8 12MP camera & iPhone 8 Plus features a

12MP dual camera

• Faster A11 Bionic processor

iPhone 8 & iPhone 8 Plus

• Space Grey & Silver

• Comes in the 64GB and 256GB memory variants

All the amazing new features: • Fastest 4G+, 4G Calling and WiFi Calling

• Face ID

• IP67 water and dust resistant body

• Super Retina display - edge to edge

• Swipe up from bottom to go to Home screen

• Swipe up and pause for multitasking

• Side button for Siri

• Animoji

• A larger and faster dual 12MP camera

10 year

anniversary

edition

iPhone X


Wireless Charging – Wireless Charging for a Wireless World

Experience a new and effortless way to

charge your iPhone 8, iPhone 8 Plus and

iPhone X — wirelessly. Simply set your

iPhone down on a wireless charging pad

and watch the magic happen.

Wireless Charging

Apple have made their new devices

compatible with the Qi wireless charging

standard. This means the new iPhones

are compatible with a wide range of

chargers from a variety of different

manufactures. Plus in convenient spots

such as McDonald’s and Starbucks you'll

be able to top up your battery using their

built in pads.

Qi wireless charging


iPhone 8 & iPhone 8 Plus:

All new Glass designiPhone 8 has been totally redesigned using the

most durable glass ever in an iPhone, front and

back. It’s reinforced with steel, so it’s totally

tough, while also enabling clever tricks like

Wireless Charging.

Super viewing experience

iPhone 8 features an upgraded Retina HD

display, including TrueTone technology for

the first time ever on an iPhone. TrueTone

means the screen is constantly adapting to

your environment, changing colours and

brightness to make things easier to read, and

easier on your eyes.

The worlds most popular Camera. Even

Better.

It’s no surprise that Apple have spent loads

of time upgrading the cameras on iPhone 8 –

they capture even more light so your photos

will look sharp, and bright.

Water & Dust resistance

Precision-engineered to resist water and dust.


What’s Different About the iPhone X?

So simple, anyone could use it

• The new edge-to-edge screen on

iPhone X means Apple have

dispensed with the TouchID

sensor, and home button.

• But have no fear, Apple have

designed a simple set of gestures

to make it really easy to use

iPhone X.

• Just tap the screen to wake it up,

and swipe up to unlock the screen.

• To go Home, just swipe up again.

To load multi-tasking, swipe up,

and pause, and hey presto, your

apps appear.

Design and Display

It’s all screen.

• All-new 5.8-inch Super Retina

Display.

• Apple weren’t kidding when they

said the screen goes edge-to-edge,

it literally stretches into every

corner.

• It’s also the first ever OLED screen

on an iPhone. It’s super bright, the

colours are vivid and true, and

blacks are deeper than ever before.

• Plus it features the most durable

glass ever in an iPhone, front and

back.

Face ID

A revolution in recognition.

• Your face is now your password.

Face ID is a secure new way to

unlock, authenticate and pay.

• Face ID is enabled by the front-

facing TrueDepth camera and is

simple to set up. It projects and

analyses more than 30,000 invisible

dots to create a precise depth map of

your face.

• Face ID is so secure you can use it

with Apple Pay. And check out with

just a glance.

Launch: Fri 3rd November


Our New iPhone Range

iPhone 8 iPhone 8

Plus iPhone X

64GB, 256GB64GB, 256GB64GB 32GB, 128GB

iPhone 7

32GB, 128GB

iPhone 6s

32GB, 128GB

iPhone 6s

Plus

32GB, 128GB

iPhone SE

32GB, 128GB

iPhone 7

Plus


Mandatory Set Up

The most important step in the set-up journey of any iPhone customer is

logging in with an Apple ID. This helps us secure more stock from Apple.

Help customers get the best from their iPhone by signing them in as soon

as possible.

An Apple ID allows customers to:

• Download apps and games from the App Store

• Access their free trial of Apple Music

• Shop for music, movies and TV shows from iTunes

• Back up contacts, photos and more through iCloud

DON’T FORGET, every Apple ID counts towards our velocity rate, and secures more iPhone stock for BT and more devices for you to sell


New iOS 11


The New iOS 11 – A Giant Step for iPhone

What is new for the handset -

Automatic set upIf a customer is moving from their previous iPhone to their new iPhone they can simply hold their new iPhone

near an iOS device that they already own, and many of their personal settings, preferences and passwords are

quickly and securely transferred across. Making the setup process even easier.

Lock screenWith iOS11 all your notifications are in one place, making the lock screen even more powerful. To get all your

notification simply pull down from the top of the screen. At a glance, you’ll see all your recent and missed

notifications in one place.

Control CentreIn iOS11 the Control Centre is now back in one screen, it has a new look with bubble style icons and is fully

customisable. To customise go to Settings > Control Centre, everything can be selected or a customer can add

what they use the most into their Control Centre.

Control Centre also has expanded 3D Touch – giving even more options within the Control Centre.

SiriiOS11 makes Siri smarter than ever using on device learning and artificial intelligence, bringing in a new more

natural voice. Also with the introduction of crossed device syncing across all of your iOS devices, making Siri even

more helpful as it learns from you. One of the new changes: Translation – Now you can ask Siri in English how

to say something in Chinese, Spanish, German, French or Italian, and Siri will translate this for you.



Do not disturb - whilst driving

Do Not Disturb has a new feature - your iPhone can now sense when you’re driving and stop you

being distracted by calls, texts and notifications. It can be set up to notify anyone trying to contact

you, that you’re driving.

Live photos & camera

Loop – Turn a live photo into a fun video loop, you can choose an image yourself or Photos will

make suggestions on which live photos will make good loops.

Bounce – Make a live photo rock back and forth.

Long Exposure – Capture the elements of time and movement, something that used to only be

possible with a DSLR camera.

You can now also select your favourite part of a live photo with a new slider function.

The Camera has new professional quality filters and with next generation compression

technology, you can take new photos with the same quality but with half the file space.

New App store

The App Store has had a complete redesign, making it easier to discover new apps and games.

Games now has its own dedicated tab and there’s a Today tab with daily stories from the experts.

Apple Music

Discover new music with a little help from your friends. You can now make an Apple Music profile

that you can share with your friends, this allows you to share music and playlists and see what

your friends have been listening to.



What is new for the handset-

Personal DJ

With the updates to Apple Music, Siri can now learn about your music tastes. If you ask Siri to play

some music, you’ll hear something you’ll enjoy. It can now also answer music trivia questions.

News

As Siri learns what topics you’re interested in, you’ll start to see them appear in News. Meaning

you’ll see stories that matter to you.

Quick type

As you type Siri can start to suggest things you’ve recently looked at or searched for. If you tell a

friend you’re on your way, Siri can even give you an estimated arrival time.

Safari

Siri can now suggest searches in Safari based on what you’ve just been reading. If you confirm a

booking or appointment on a travel website, Siri will ask if you would like to add this to your

calendar.

Quick type keyboard

Juggling more than you can carry and trying to text at the same time – no problem with the new

QuickType one-handed keyboard in iOS11. Touch and hold the emoji key on the keyboard and

you can select one-handed typing and choose to shift the keys either to the left or the right, giving

your thumb all the access that it needs.



What is new for the handset-

File Apps

In iOS 11 the new Files app brings all your files together, making searching and organising all

your files much easier. You can now access your files from all your iOS devices and other

services such as Google Drive and Dropbox.

New storage recommendations

One really handy new feature in iOS11 is the new iPhone Storage section in Settings. You can

easily see how your storage space is being used and there is also recommendations to help

improve your storage space, such as deleting old conversations and removing unused apps,

without losing saved data.

New location service option

A little, but quite significant change - with iOS11 Apple have introduced a ‘While using the App’

option for all apps in Location Services, giving users more control over Location Services.


The New iOS 11 – A Monumental Leap for iPad

What is new for iPad-

Dock In iOS11 the new dock is a big change for iPad users. It’s available in any screen with a quick swipe up -

making it easy to switch apps instantly. It can be fully customised with all your favourite apps and has a

suggested apps section, like recently opened apps on the right side of the dock.

Multi-taskingMultitasking in iOS11 is easier than ever – you can open a second app from the Dock and both will remain

active in both Split View and Slide Over. If Slide Over or Split View are already in use it can be easily changed

by dragging an app icon from the Dock.

Drag and dropWith iOS11 comes Drag and Drop to the iPad, this allows you to move things like text, photos and files from

one app to another. As it’s been designed for the large Multi-Touch display of the iPad, moving something or

multiple things around is easy to anywhere on the screen. A simple tap and hold with a finger will initiate the

drag action.

KeyboardLetters, numbers, symbols and punctuation marks are all on the same keyboard – no need to switch back and

forth. It’s simply a case of flicking down on a key to select what you need.

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