Apple 8th Nov

8/13/2019 Apple 8th Nov

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APPLE.INC


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ABOUT COMPANYApril 1st,1976 - Founded

January 3rd,1977 - Incorporated

Headquarters - Cupertino, California

Co-founders - Steve Jobs, Steve Wojniak

CEO - Tim cook

Chairman - Arthur Levinson

SVP, Industrial Design - sir Jonathan ive


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Contd.

Industry - Computer software, computer hardware,consumer electronics.

Revenue - US$ 108.249 Billion

Operating income - US$ 33.790 billion

Profit - US$ 25.922 billion

Share Price 254.24$ (Newyork Stock Exchange)


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Apple Inc.Apples CurrentInformation

1976 1977-1998 Present Logo

Logos of Apple:
http://localhost/var/www/apps/conversion/tmp/scratch_10/How%20the%20Name%20Apple%20has%20come.ppt


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Vision/ Mission

Vision:To become the world wide leader incomputer and mp3 player sales.

Mission:Apple is committed to bringing the best

personal computing, and mobile usageexperience to students, educators,creative professionals and consumersaround the world through its innovative

hardware, software and internet offerings.


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SWOT ANALYSISStrengths Weakness

Style/Brand

High quality

Easy to carry

High price

Limited distribution channels

Unsafe for

corporate use?

Migrate people to Apple

New social device

Ipod connectivity

Similar devices

Opportunities Threats

Highly developed market

Pressure from competitors

Not issued dividends


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Competitors for Apple:

Windows OS and Media player for playing music andVideo (Microsoft).

Competition to Mac OS X (Linux).

Alternative sources of computer hardware (Dell, Hp,Lenova).

Small stylish Mp3 Players ( Creative and Samsung). Online music stores similar to itunes stores (Napster). Competition for iPhone (Google Next).


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Human resource management

Human resource objectives andstrategies

Human resource policies

Human resource performance

Partnership program

(a)creating a forum (b) change champions


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Contd

Training and development(a) offer or efficiency program

(b)Business driven needs training

(c)Personnel development category(d)General awareness education

Staff appraisal

Trends

Competitive advantage


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Corporate resources:

Marketing


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Marketing strategy


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Marketing mix

Apple adopts Four Ps ;

1. Product

2. Price

3. Place

4. Promotion


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Advertising


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Brand positioning

Ipod shuffle

Ipod Nano

Ipod classic I od Touch


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STRATEGIES

.Corporate strategies:-

Corporate level strategies

deals with identifying the businessin which a company should investits resources and possible

opportunities for expanding orcontracting.


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Functional strategies

Company resourcesa. Superior efficiency

b. Superior qualityc. Superior innovation

d. Superior customer responsiveness


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Business level strategies

Business strategy can gain acompetitive advantage over its

competitors in the industry.

Customer need

Customer groups Distinctive competencies

Differentiation strategies


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Global strategies

Apple unique history made the companyknown as the typical example for the

American dream stereotype. Apple is morethan a domestically operation enterprise.Over the year its has become a puremultinational, resourcing raw materials andselling products globally.


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Global strategies

Apples foreign operation

Apples transnational strategy Apples methods of entering new markets

Pressures for cost reduction and localresponsiveness


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Conclusion:

Apple and Steve Jobs sometimes become one, buttheres no clear guess about Apples future

without Jobs.

Apple Products are more advanced, easier to useand designed better than Windows.


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Apple 8th Nov

Documents

Transcript of Apple 8th Nov