Apple
description
Transcript of Apple
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Casablanca
19/10/2011
Done by Edmond, Abderrafie, Talha and MehdiSupervised by Mr El Jaafari
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ContentHistoryProductsSlogan and logoCorporate structure and location
Revenue and shares’ value CompetitorsSubsidariesCulture and success
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History
Steve Family ‘s Garage
1976:Creation of the Apple I by Steve Jobs and Stephen G Wozniak and Beginning of the company
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Products
Mac and Accessories
iPad
iPod
iPhone
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Apples TV
Sofwares
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Slogan and Logos
Slogans
1 « Byte into an Apple » years 1970 2 « Think Different » from 1997_2002 3 « iThink » for the iMac promotion 1998 4 « Say hello to iPhone » for iPhone 5 « Hello » for the Macintosh,Newton and iPod 6 « Small is huge »Mac mini 2009 7 « The ultimate all-in-one goes all out. » iMac
2011
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Logos
The original logo with Isaac Newton under an apple tree
The rainbow "bitten" logo, used from late 1976 to 1998
The monochrome
logo, used since 1998
New Logos
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CEOTimothy
Cook
Corporate Structure
CFOLegal
iPhone
sofware
Mac eng
Internet serv
Globa commu
Prod
mark
Sofw
eng
operations
Indu design
control
ipad
Sof mark
Ipaipod ma
Ip marketEMEA
ComJA
Com AP
ComLA
ComCo com
Directors
Senior Vice presidents
S.V. Presidents Vice presidents
Directors
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LOcation
located in the middle of Silicon Valley, at 1-6 Infinite Loop, Cupertino, California
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Revenue and shares’ value Revenue : US$ 65.23 billion (FY2010)
Profit : US$ 14.01 billion (FY 2010) Total assets : US$ 75.18 billion (FY 2010) Total equity : US$ 47.79 billion (FY 2010)
The most current valuable share in the world
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Competitors
Competitors in pc manufacturingDell,Compac, Alienware,Gateway….Microsoft with Operating system(OS X/XP) Competitor in online
media(iTunes,MobileMe,iPhone)Blackberry,
samsunG,Nokia,Hotmail,Gmail and alike…. Competitors in the servers markets with
HP,Sun,SGI and IBM……..
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Subsidaries
Name Juridiction of Incorporation
Apple operationsInternational (formerly Apple Computer Inc. Limited)
Ireland
Apple OperationsEurope (formerly Apple Computer Limited)
Ireland
Apple Computer International
IrelandBraeburnCapital, Inc.
United States
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Culture and Success
Creativity and Innovation
« Sell Dreams, not Products » Steve Jobs
Keep thing seasy
Storyteller was Steve Jobs
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References Carmile.G,2011.Steve Jobs and the seven Rules of Sucess.[Online]. Entrepreneur
Media, Inc. Available at: <http://http://www.entrepreneur.com/article/220515> [Accessed 16 October 2011].
Thrupoint,2011. Research and Markets: Apple Inc.: Company Profile and SWOT Analysis. [online] (October 10, 2011)Available at: <http://http://fixed-mobile-convergence.tmcnet.com/news/2011/10/10/5841848.htm> [Accessed 16 October 2011 ].
Operating System,2004.Apple Company.[Online](May 14 2010) Available at :<http:// archive.wikiwix.com/cache/?url=http://www.operating-system.org/betriebssystem/_english/fa-apple.htm&title=Apple%20Company>[Accessed 15 October 2011]
Research and Markets,2011. Apple Inc. - SWOT Analysis.[Online](May 2011) Available at :http://http://www.researchandmarkets.com/reports/555326/apple_inc_swot_analysis>[Accessed 16 October 2011]
google/images.com
The official Board.com,2011.Apple.[Online](October 10 2011) Available at :http://http://www.theofficialboard.com/org-chart/apple[Accessed 16 October 2011]
Wikinwest,2006. SUBSIDIARIES OF APPLE COMPUTER, INC.*.[Online](December 26 2009)Available at :<http:// www.wikinvest.com/stock/Apple_(AAPL)/Subsidiaries_Apple_Computer_Inc>>[Accessed 16 October 2011]
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1955-2011