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Transcript of Apple
![Page 1: Apple](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bcbead4a795986348b4599/html5/thumbnails/1.jpg)
iPhone
![Page 2: Apple](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bcbead4a795986348b4599/html5/thumbnails/2.jpg)
Introduction
• Apple was founded on April 1, 1976
• About Apple
• "D: All Things Digital“
• Conceptualization of iPhone
![Page 3: Apple](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bcbead4a795986348b4599/html5/thumbnails/3.jpg)
Features of iPhone
• Multimedia Touch Flow• Widescreen iPod • Multimedia phone • Yahoo mail• Google Map information• Sensors• Build-in Battery • 3 MP/5MP Camera Flash • Vedio recording.• Bluetooth sharing.
![Page 4: Apple](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bcbead4a795986348b4599/html5/thumbnails/4.jpg)
Pricing U.S. • 3GS:$199 - 8 GB version , $299 - 16 GB version• 4G: $500 - 16 GB version,$720 – 32 GB version
INDIA• 3GS: 8GB - Rs. 27,000 ( $500 ), 16GB - Rs. 36,100 ($825)
• 4G : 16GB - Rs. 46,600 ( $1035), 32GB – Rs. 60,000 ($1200).
![Page 5: Apple](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bcbead4a795986348b4599/html5/thumbnails/5.jpg)
Distribution Mechanism
INDIA• All outlets of Airtel and Vodafone • Independent retail chains• Major distributors of Nokia
![Page 6: Apple](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bcbead4a795986348b4599/html5/thumbnails/6.jpg)
Promotion
INDIA• Participating in major gadget exhibition
• Heavy advertisement.
• Having a small stall at every 5 star or 7 star hotel.
![Page 7: Apple](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bcbead4a795986348b4599/html5/thumbnails/7.jpg)
iPhone Competitors Samsung Galaxy• Touchscreen display• 16GB• 3G• 5MP Camera• Anroid oprating system• GPS• Priced at Rs. 28,000
![Page 8: Apple](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bcbead4a795986348b4599/html5/thumbnails/8.jpg)
iPhone Competitors
• Nokia Express• Touch screen• GPS• 3.2MP Camera• Rs. 14,000
![Page 9: Apple](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bcbead4a795986348b4599/html5/thumbnails/9.jpg)
iPhone Competitors HTC Touch • Touch screen• 3.2 MP Camera• 288 MB RAM• Video recordin
![Page 10: Apple](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bcbead4a795986348b4599/html5/thumbnails/10.jpg)
iPhone Competitors
Google Android
• Based on Google's Android mobile OS• Copy paste of text• Send photos directly• Touch interface
![Page 11: Apple](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bcbead4a795986348b4599/html5/thumbnails/11.jpg)
Buyer Behavior before Launch
INDIA• Euphoria about the new phone
• Anxiety regarding the price
• Phone that work on fingure tip
![Page 12: Apple](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bcbead4a795986348b4599/html5/thumbnails/12.jpg)
Buyer Behavior after launch
INDIA
• Individual Perception for ‘Style Status’• Dampener due to High Pricing• No 3G launched• Cannot send MMS, No FM• No video recording
![Page 13: Apple](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bcbead4a795986348b4599/html5/thumbnails/13.jpg)
Segmentation
INDIA• Businessman in age group 40 to 60• Youth market- teens or twenties • Young ladies in age group of 20 to 30.
![Page 14: Apple](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bcbead4a795986348b4599/html5/thumbnails/14.jpg)
Targeting INDIA
• Target Market very niche• “Status Symbol” • Willing to pay for Quality and Style
![Page 15: Apple](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bcbead4a795986348b4599/html5/thumbnails/15.jpg)
PositioningINDIA
• Premium segment product• Price• Status• Style
![Page 16: Apple](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bcbead4a795986348b4599/html5/thumbnails/16.jpg)
Market Research• Focuses on consumer research • Targeting different age groups• Surveys• Feedback
![Page 17: Apple](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bcbead4a795986348b4599/html5/thumbnails/17.jpg)
SWOT ANALYSIS
• Strengths• Innovative• Compatible• Ease to use• Price• Quality• Brand awareness
![Page 18: Apple](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bcbead4a795986348b4599/html5/thumbnails/18.jpg)
SWOT ANALYSIS
• Weakness• Image • Price• User interface• Opportunities• Expansion• Upgradable• Partnerships
![Page 19: Apple](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bcbead4a795986348b4599/html5/thumbnails/19.jpg)
SWOT ANALYSIS
• Threats• Competition• Pricing pressure• Expansion problem in Asian • markets
![Page 20: Apple](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bcbead4a795986348b4599/html5/thumbnails/20.jpg)
THANK YOU!!Ankish jain