APPETIZING SELECTION _Portfolio Daniele Troiani 2011/12

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My name is Daniele Troiani, I’m a twenty-two years old italian creative specialized in graphic design, born in Ascoli Piceno in 1989. My educa-tion has an artistic basement because all my studies always turned around art and visual communication. I attended the Statal Institute of Art O. Licini (graphid design) in my hometown. My youngest years were characterized by a strong passion for drawing that soon evolved in lots of forms of visual expression, from street art to mixed media.

I always tried to find new commu-nicative ways using strange materials and tools. Once I graduated from high school I moved in Rome and I have enrolled at the IED (European Institute of Design) in satisfying the hunger for visual communication. Here I spent three brilliant years between studying and sperimenting. I graduated in July 2011 with a grade of 100/100 cum laude.

I’m a graphic designer since four years and I always use my job as a source for continuos research and as an implementation for my stu-dies. University taught me how to be professional at work and at the same time working for clients taught me how to sell myself, how to make good presentations and how to face all the exams more easily. I define myself an eyes feeder cause I love to work in dif-ferent fields, trying to express myself

using various techniques on all the possibles supports always maintaining a graphic design oriented approach during the projecting phase. Desi-gner in the day, and VJ in the night.

From studio to clubs I like so much to work for the musical field, creating graphics for events, videos or album covers and combining all these elements with “family feeling” in an unique visual flow. I saw my work as an operation of “dream-sel-ling” and I love to visualize people’s dreams through my skills, creating worlds and narrating stories.

In the following pages you’ll find a selection of thirteen projects done almost in the last 2 years. I tried to collect all the possible material and I hope that it’ll be visually satisfying for you. Welcome.

Daniele Troiani

FLASHBACK

RIGHT NOW

MYSELFIN FEW WORDS.an introduction before going inside

06 DANIELE TROIANI APPETIZING SELECTION _ 2011/12 PORTFOLIO

DANIELE TROIANI APPETIZING SELECTION _ 2011/12 PORTFOLIO 07

CLIENT:

FIELDS:

DATE:

COLLABORATIONS:

EMISFERO GROUP

BRANDING

CORPORATE IDENTITY

GRAPHIC DESIGN

MAY 2011

POME (WEBDESIGN)

Emisfero group is a problem sol-ving agency based in Ascoli Piceno (Italy). In April 2011 they asked me to make a total restyling of the logo and to re-create the corporate iden-tity, website included.

I decided to realize an evoluti-ve logo based on a conceptual form inspired by the characteristics of the agency, its multiplicity of skills, its fast approach to resolve commits and its special relationship with clients. The color palette rotates around two graduations of grey pan-tone and a fast fluo sky-blue. Trian-gular die-cuts define all the shapes of the corporate identity giving them movement. The letter headed paper was projected to be closed up by fol-ding the creasing lines.

The website was realized and de-veloped with the collaboration of Claudio Salatino (POME). Further-more a series of icons was designed for classify all the services, dividing them in six competence areas.

1. open folder, detail

2. personal business cards

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3-4. stationery

5. letter headed paperand various business card


7. emisfero folder, front view

8. stationery

5. folded letter headed paperand two business cards


9-10-11. letter headed paperfolding sequence


12-13-14. emisfero website


15. series of pictogramsdesigned for the website


CLIENT:

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DATE:

INDOOR

ART DIRECTION

POSTER DESIGN

LIVE VISUALS

FEB 2010 - JAN 2012

Here’s a gallery of posters made for INDOOR, a monthly party in which I always perform as VJ.

The simple nature of the logo (a keyhole) permits me to play with its shape working on creative com-binations for reflect the mood of the party. The cool thing of doing graphics and play a vj set for the same party is that I’m always invol-ved to think things “in motion”. I see this posters as an index that helps receivers to make the first step into the audiovisual performance. This is a selection of the best ones done from december 2010 to the present.

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16. indoor new year’s event poster

17. indoor carnival party poster

18. photo shooted during a party


19. indoor familiary edition poster


20. indoor dj wild poster


21. indoor onur ozer poster


22. indoor 2011 reopening poster


23. indoor 03.12.11 poster


24. indoor party lovers poster


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DATE:

SUGAR CLUB

ART DIRECTION

GRAPHIC DESIGN

AUG 2011

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25. zuckerwatte private partyinvite, frontal view

26-27. invite, detail

Limited edition invite for a private pool party organized in august by the ZUCKERWATTE staff.

The aim of this work was to reali-ze a cool invite that evades from the traditional image of standard pool parties like sunny days hot bikini, boobs and pinacolada. So I realized this new scenario influenced by the ZKR corp. colors, where the rope of an acid green life preserver goes inside the paper keeping the access bracelets next to an hangover, pain-ted, inflatable, green crocodile.


28. invite, internal spreadwith bracelets


29. invite assemblage

30. composition on a plane of all the elements


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DATE:

SCHOOL PROJECT

POSTER DESIGN

TYPOGRAPHY

FEB 2011

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31. goth shit 70 x 100 poster

32. evolution, poster close-up

Few posters done for a school project during the “Manifesto” class (third year at IED Rome).

Coordinate by Raoul CIilento, these lessons were a four months full immersion in the world of poster design, doing exercises and viewing mosts of amazing works done by de-signers from the entire world. Buil-ding and breaking grids we learned how to make equilibrate composi-tions and how to communicate mo-ving objects in space using a correct hierarchy and typographic selection.


33. evolution, 70 x 100 poster


34. extinction, 70 x 100 poster


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DATE:

WHITERABBIT

ART DIRECTION

GRAPHIC DESIGN

VIDEO DESIGN

LIVE VISUALS

DEC 2009 - JAN 2012

05This almost is one of my favori-te projects that grew up with me in this years. WhiteRabbit was born as a monthly audiovisual party at the PAO club in San Benedetto del Tronto (italy) and then evolved in a seasonally audiovisual performance located in different clubs.

I personally did all the White-Rabbit visual stuff since the project was born, from the beginning of the concept to the web commercial spots. The illustrated bunny logo has the capability to change according to its application, maintaining however its shape well recognizable.

35. backprojection during a party

36. a still frame from a vj set

37. wr laptop sticker


38. wr logo, different faces for for different moods


39. two years of whiterabbit,invite detail

40. two years of whiterabbit,personal invite envelope


41. photo shooted during a party in summer 2011

42. wr 19.03.2011 poster

43. a still frame from a live visual set

44. wr 19.12.2009 poster


45. some still frames froma web spot, mar 2011


46. wr t-shirt detail

47. wr t-shirt


48-49. wr audio cd, two of a series of live sets played by lino & manu


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DATE:

UNIONTEX

BRANDING

CORPORATE IDENTITY

SEP 2011

50-51. gears in textile,visual research

52. uniontex logo

06Uniontex is a fashion show-room born into an old mechanical wor-kshop in San Benedetto Del Tron-to (Italy). The brief asks to create a creative identity that should take in-spiration form the anatomy of place and from its old history.

After some researches I decided to use gears for characterize the entire corporate identity. In the mechani-cal field, gears are the key compo-nent that makes things work in the engine, as the work of the fashion representative is the key component between the fashion brand and the purchaser.

Once the concept’s basements were built I started to look for old vintage gears and for a creative way to represent their workflow. The result was a combination between rotating gears in textile spaces tand a big li-brary of graphic elements obtained by imprinting these objects on paper sheets with black ink.


53. stamps made by rotating gears,black ink on paper

54. grounge patterns,dirty hands on paper

55. grounge stamps made bypressing dirty metalic objectson paper sheets


56-57-58. gears rotating intextile, visual research


59-60-61-62. letter headed paper front and back


63-64. business cards, front

65. business cards, back.in eight different solutions


66-67-68-69-70. enclosurein different views


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DATE:

COLLABORATIONS:

TM ITALIA

INSTALLATION

MOTION GRAPHICS

VIDEO DESIGN

FEB 2012

RICCARDO SPECA (CO)

LINO EMILIANI (SOUND)

This is a recent video installation done for TMItalia, an italian com-pany, leader in the interior design field and specialized to the reali-zation of handmade custom-built kitchens. In January 2011 they rea-lized an “Inspired Lab” a new kind of place where clients can get invol-ved in the company philosophy and can visualize their projects helped by architects and surrounded by an in-spiring atmosphere.

My mission was to create a 30 min video installation that talks about elements and materials and a new, indirectly, creative way to show their transformation and evolution. A mac mini is programmed for the automatic startup of the video and a projector displays the image on a cu-stom 400 x 400 cm square screen.

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71-72. video installation and show-room internals

73. still frame from the video


74-76. different viewsof the installation

75-77-78-79. still framesfrom the video


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DATE:

COLLABORATIONS:

KONTIKI

BRANDING

PRINT DESIGN

OCT 2011

KHINÀ (PRINT)

Kontiki is one of the clubs in which I work as graphic designer and VJ. For the 2011/12 winter season the club was entirely restyled in its internals and communication. For promote this change I realized a new busi-ness card that matches the club’s new image, inspiring to its architecture and new colorful interiors.

What comes out was a series of business cards in four different colors, handmade printed using a silkscreen technique with a special embossed plaster paint communally used in the fashion field. My aim in this work was to wrap a big visual and tactile experience in a small support.

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80. silkscreen printing steps

81. printed paper sheets


83-84-86. silkscreen printing steps

82. embossed logo in plaster paint


85. drying sequence


87-88-89-90. business cards


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DATE:

KONTIKI

ART DIRECTION

GRAPHIC DESIGN

LIVE VISUALS

DEC 2010 - APR 2011

HANGAR K04 was a weekly ap-pointment with house music at the Kontiki club (SBT) . I’ve personally directed all the communication, gi-ving to the club a military air force base look, and I also performed as a VJ during all the party season.

I like to tell stories visually and I think that there’s no better way to communicate something using a tale or a collective imaginary.

A background story gives you the capability to be more creative using lots of visual elements and play with them permits you to catch people’s interest more efficiently.

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91. hangar k04 logo

92. myself during a vj set


93. dual screen video setup

94-95. frames from the live visuals


96-97. photos made during events

98. hangar k04 generic poster


99. hangar k04 alex celler poster


100. hangar k04 anthea poster


101. hangar k04 26.03.11 poster


102. hangar k04 barem poster


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DATE:

COLLABORATIONS:

RODRIGO

VIDEO DESIGN

MOTION GRAPHICS

SEP 2011

MARCHETHINK (AD)

MATTEO TREVISTI (DOP)

Rodrigo is an italian fashion brand. I work for them as a freelance video designer since 2 years.

The last work made was a Tv spot and a Backstage of the shooting production. I love to communica-te using every method, and details shows how everything comes out from me is graphic design oriented.

Below you can find some frames extracted form the 20 sec tv spot and a series of intro titles made for the 3 minutes backstage. I really think that be able to make a graphic compo-sition is not so different than make a good framing. Is just about rese-arching armory through things and ability to visualize them.

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103-105. frames fromthe 20 sec tv spot

104. a frame fromthe backstage video


106-107-108-109-110-111-112. frames form the tv spotand the backstage video

113. on the other pagetitles made for backstage video


CLIENT:

FIELDS:

DATE:

SCHOOL PROJECT

BRANDING

CORPORATE IDENTITY

PRODUCT DESIGN

MAR 2011

11This work was done for the final exam of the Corporate identity class at the IED Rome. The brief was to to realize the entire corporate identity, brand manual and the final product (bottle and pack) for Vàzquez, an imaginary producer of mexican di-stilled, specialized on the produc-tion of mezcal. I decided to associate the world of the game of poker to the entire communication.

The logotype comes out from a research on mexican ancient calli-graphy. All the other visual material is a revisitation of images from the poker symbolism viewed with “me-xican eyes”. I represented the three different kinds of product (mezcal blanco, reposado and anejo) using the card figures “J”, “Q” and “K” in a crescent scale.

My aim in this work was to create a “Vàzquez World” where the tradi-tion and the quality of the product are emphasized by a new mexican way to represent things. For exam-ple, characters on the bottles have a traditional face painting inspired by the day of the dead makeup.

114. corporate shoot

115. vàzquez logo


116. business cards

117. calligraphic research

118. mezcal blanco, pack detail

119. corporate identiy


120. ace of spades, illustration

121. bottles illustrations

122. mezcal blanco, pack


123. mezcal blanco bottle,front and back render


124. mezcal reposado bottle,front and back render


125. mezcal anejo bottle,front and back render


126. corporate shoot


CLIENT:

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DATE:

COLLABORATIONS:

SCHOOL PROJECT

BRANDING

EDITORIAL

VIDEO DESIGN

JUL 2011

ANDREA VINCENTI (3D)

12Adam (Alphabet Digital Art Ma-gazine) is a project realized during the thesis period at the IED Rome, behind the coordination of Luigi Vernieri. For this collective project I realized the magazine logotype, a series of spreads and the cover.

“The Aleph Issue” is the first is-sue of the magazine, the absolute beginning. It features 26 words, as many as the letters of the alphabet. The first letter is A, which follows a cultured red thread visually associa-ted with words listed in alphabetical order. For the creation of the cover I get inspired by the idea of this “new birth” that totally embraces all the magazine’s contents.

Working with vector graphic com-bined to 3d modeling and animation I finally obtained the effect of letters that push a skin-paper surface as if they wanna come to existence.

A

ADAM: TESTATAPROVE DI RIDUZIONE DEL LOGO

126. cover projectation

127. the adam logo


128. adam issue number one cover

129-130-131-132. the cover making of


CLIENT:

FIELDS:

DATE:

PERSONAL PROJECT

TYPOGRAPHY

FONT DESIGN

JUN 2010

13ZUCKER is a typeface initially projected for the ZUCKERWATTE logo in summer 2009. Later on I designed all the Uppercase letters for use it in posters headlines.

Lowercases numbers and glyphs are currently in phase of produc-tion. The name derives from the logotype for which it was created and from its aspect. It’s an Headline font and it must be used with care. An abuse of Zucker can create serious “graphic decays”.

133-134. zucker, font tables


135. zucker, character set


136. zucker, poster

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DANIELE TROIANI

phone:

ITA +39 328 3044555

GER +49 176 25448233

email:

[email protected]

on the web:

behance.net/cradle

CONTACTS:

APPETIZING SELECTION _Portfolio Daniele Troiani 2011/12

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