We are seeking responses from Web Developers interested in developing the Phase One Digital Arts Centre website. The Arts Centre will host all digital activity and communication related to the Appetite programme.

Key Elements

The Phase One site we imagine will contain the following:• RichmediacontentabouteventswithintheTasterMenuwithWhat’sOn,Calendars etc. • Attend(includingticketingdetailsifappropriate);GettingThere(venuesand transportdetails)GetInvolved(seeDashboardbelow)• Socialmediafeeds–FacebookPage,TwitterFeed,FlickrandYoutubestreamswith branded landing pages• CulturemapofStoke(seeWhat’sOntheMenuStoke?appendix)• AboutUs–detailsofAppetiteandpartneractivity• Usersign-upandDashboard• Underlyingsystemarchitectureanddatabases• SimpleSMSupdateandreplyservice(on-costsforthiswillcomeoutofaseparate marketingbudget)

The Appetite Digital StrategyWeconsiderdigitaltoolsessentialtothesuccessofthewholeinitiative,andputforwardtheDigitalArtsCentreasoneofthekeypartsofourfundingbid.TheDigitalArtsCentre’soverallaimsandobjectivesarecontainedinanappendix,andareextractedfromtheAppetite Business Plan.

ThewebsiteweareseekingtodevelopwillformtheveryfirstphaseoftheDigitalArtsCentre’sdevelopment.Manyofthefunctionsandcapacitiesthatwillultimatelycontain(suchastheStokeArtsbank)willnotbepresentinthisfirstphase.Ourdevelopmentapproachistobuildwhatweneedwhenweneedit,andtoconstantlyfoldourlearninganduserfeedbackintothenextphaseofdevelopment.

AfullbriefingontheAppetiteprogrammeandtheroleoftheDigitalArtsCentrewithinitwill be held with the successful applicant at the start of the work programme.

Site PurposeTheDigitalArtsCentre’sprimarypurposeinPhaseOneistoensurethattheTasterMenuprogramme(runningMay-October2013)ofartisticactivityiseffectivelycommunicatedtopotentialaudienceswithinStokeandbeyond,andthattheyhavetheinformationathandtoact on interest in the programme and attend events.

INITIALWEBSITEDEVELOPMENTBRIEF

Finally,thesiteshouldpresenttheworkoftheprogrammeandtheconsortiumtoavarietyofstakeholdersincludingArtsCouncilEngland,localauthorities,theprofessionalartssectoretc.in an attractive and professional manner.

Expected OutcomesThe site will enable the display of curated content created by the marketing team working on Appetite,butwillalsoaggregateandsiftcontentfromthemanyothersourcesthatAppetitewillbecoveredinanddiscussedon:socialmediasites,blogs,Youtube,Flickretc.CollatingandmakingvisiblethedebateanddiscussionaroundtheworkisakeyobjectivefortheYearOneversion of the site.

Usability–thesitewillbeprimarilyupdatedbytheAppetiteprogrammemanager;butthecreation of new content should be able to be done easily by a variety of individuals working on the Appetite programme. There is no dedicated web content editor within theprogramme

The DashboardIftheuserwishesto,thentheycanusethesiteentirelyasapointofinformation:whatisonandwhere.Wewanttoencourageuserstoengagewithusonadeeperlevel–asmoreengagementwithourprogrammeonlinewillstimulatemoreparticipationinartsactivityoffline.

Foruserswhohaveregisteredthesitewillreconfigureitselftoputmoreemphasisonhowtheycantakeactionaswellasgaininformation,andtheirlandingpagewillincludetheirindividualdashboard. This will enable them to record and recognise the arts activity they already engage in(e.g.membershipofanamateurartsgroup);beencouragedtoconnecttheirownsocialmediaprofilestomakesharingAppetite-generatedcontenteveneasier;andconnectthemwithgroupsand networks that share their interests.

Everytimetheuservisitstheirdashboardtheywillbeabletotakeasimple,freeandinstantactionthatwillhelpengagemorepeopleinartsactivitiesinStoke–fromorganisingtheirfriendstovisitthePicnicasagrouporpostingpicturesfromtheirexperiencetocontactingaCommunityProduceraboutgettinginvolvedinapotentialproject.Regularpushemailsandstatusupdateswillcombinenewswithcallstoactiontomakethenextsmallstep.

ThesiteshouldbebuilttoOpenSourcestandards.Themodularandagileapproachtodevelopment means that it is essential that future developers who enhance the site can work with the data and system architecture easily. We plan to run small developer competitions for future functions and usability of the core site will be key.

Graphic DesignThe graphic design of the overall Appetite brand will be developed by a separate appointment,andformthebasisofthevisuallookandfeelofthesite,interpretedbythesitedeveloperworkingcloselywiththegraphicdesigners.InterestedpartieswhoareabletodeliverbothWebDevelopmentandGraphicDesignarewelcometoapplyforbothopportunities,thoughtheywillbeassessedseparately.

Timescale• TheappointmentofthesuccessfuldeveloperswilltakeplacenolaterthanFriday12 April2013.• Adetaileddevelopmentplanwillbedrawnupwiththesuccessfuldeveloper.• WewouldliketoseeafirstdraftofthesiteMay32013• Asoftlivelaunchofthesiteshouldtakeplacenolaterthan17May2013with publicity going out soon afterwards including the site address • Weimaginethatdebugging,followingupuserfeedbackandsitetweakingwill continueuntil31August2013

Finalsitehand-overwillbenolaterthan31August2013andtheworkpaidforinthetenderwillbedeemedtohavefinished.Ongoingtechnicalsupportwillbediscussedwiththedeveloper before this date.

BudgetForthisworkthereisabudgetofnomorethan£8000.00(excludingVAT).

Application ProcessPleaserespondby5pmonTues2Aprilwithaproposalthatcontainsthefollowing:

• YourResponsetothebriefandhowyouwouldapproachthework• Previousexperienceandexamplesofsimilarworkforotherclients• ProjectDeliveryplanincludingmilestonesandnecessarysign-offs• BudgetBreakdown(wewillbelookingforevidenceofvalueformoney)• Tworefereesforsimilarprojectscarriedoutwithinthelastfiveyears.

YourproposalshouldbenomorethantwelvepagesofA4inlength(excludingscreenshotsandotherimageswhichshouldbeinAppendices).Proposalsshouldbesubmittedtoappetite@picl.uk.com.InterviewswillbeheldontheweekofApril8th

Forquestionsrelatingtothistenderpleasecontactappetite@picl.uk.com

Further Information about Creative People and Places programme:

http://www.artscouncil.org.uk/funding/our-investment/funding-programmes/creative-people-and-places-fund/

Sites that provide useful context:

http://nationaltheatrewales.org/

Particularlythe‘Community’SectionoftheNTWsite

www.barackobama.com

Forinteractionwithcampaignmembers

Consortium member sites (for information rather than necessarily as examples of excellent web design!)

http://www.newvictheatre.org.uk/

www.b-arts.org.uk

http://www.brighter-futures.org.uk/

www.picl.uk.com

www.staffs.ac.uk

CREATIVE PEOPLE AND PLACES – STOKE CONSORTIUM INFORMATION

TheArtsCouncilwantsmorepeopletoexperienceandbeinspiredbythearts,irrespectiveofwheretheyliveortheirsocial,educationalorfinancialcircumstances.TheCreativePeopleandPlacesfundfocusesinvestmentinpartsofthecountrywherepeople’sinvolvementintheartsissignificantlybelowthenationalaverage,withtheaimofincreasingthe likelihood of participation.

The ProjectAppetite is an action research programme created in response to Arts Council of England’s assessment that Stoke-on-Trent’s population falls within the least engaged 20% in the country. It will explore whether we can increase the number of people in Stoke-on-Trent engaging with and being inspired by the arts by putting accessible arts activity at the centre of our City’s built environment; inviting local people to explore how they themselves already have ownership of the arts; and helping them to make more arts activity happen. Mission OurmissionistogetmorepeopleinStoke-on-Trenttoexperienceandbeinspiredbythearts.

Vision TheAppetiteprogrammewillseeacoreteamofexpertchefsworkingwithlocalandnationalgrowersandsupplierstodeliveranexpandingmenuofartisticsustenance,developingtheappetiteofpeopleinStoke-on-Trent,andinstillingarealhungerforthearts.Byservingupfamilyfriendlyeventsinaccessiblepublicplaces,wherepriceisn’tabarriertoparticipation-parks,libraries,shoppingcentres,cyberspace-we’llreachawiderangeofpeoplewhodon’tnormallyaccessculturalopportunities.We’llshowthereareasmanydifferentwaystoengagewiththeartsastherearetoeatameal:bethatinyourownkitchen;atavaninthestreet;atarestaurant.We’lldemonstratethattheartsareaccessible,popular,rewarding.An innovative programme of participatory action research is integral to the initial taster menu ofartsopportunities,enablinglocalpeopletoidentifywheretheirtasteslie-theartsequivalentoffastfood?Eatingalfresco?Internationalcuisine?Gourmetdelicacies?Overthefollowingtwoyearswe’llworkwithourcommunitypartnerstodeveloptheskillsoflocalproviders;feedrelationshipsbetweenlocalpeopleandnationallyandinternationallyacclaimedcompanies;encourageparticipationinamateurartisticactivity;shareskillsbetweenartistsandothers,suchaslibrarians;encouragelocalbusinessestoseethebenefitofsupportingthearts.

Core values Great art Deliveringsomeofthebestqualityandmostexcitingartsactivitiesthatthelocal,nationalandinternationalartsindustrycanofferisfundamentaltothisprogramme.Soistheknowledge that great art can play a powerful role in regenerating societies and economies.

Quality Arts professionals including the CPP team and the lead organisation will work with communitiestodefinewhatwemeanbyquality,andhowthat’sjudgedwithinlocal,nationalandinternationalperspectives.Innovation,continuingprofessionaldevelopment,skillssharing,mentoringandcollaboratingacrosstheartsindustrywillallcontributetoachievingandenhancingquality.

For everyone Wewanttoengagewithlargenumbersofpeople,andwewanttheartweofferthemtobebothphysicallyandaestheticallyaccessible.Appetitewillofferexperiencesthathaveabroadappealtoabroadrangeofpeople,includingthehard-to-reachandthosenot-so-hard-to-reach,butstillnotengaging.

Participation Stoke-on-Trent’sartsindustryalreadyhasastrongfocusongrass-rootsparticipatoryarts.Appetite will offer local communities including the amateur sector additional opportunities toparticipateinmakinggreatarthappeninStoke-on-Trent:asfacilitators,programmers,hosts and ambassadors.

Partnership We’llapproachtheprogrammeinaspiritofpartnership,opennessandtransparency.

Value for money Atalltimeswe’llaimtodelivergoodvalueformoney.Thiswon’talwaysmeanchoosingthecheapestoption,asqualityisalsooneofourcorevalues;butitdoesmeanwe’llalwaysgiveconsideration to value.

PartnersCoreconsortiumpartnersincludeparticipatoryartscompanyBArts;socialhousingorganisationBrighterFutures;agencyPartnersinCreativeLearning(PiCL);StaffordshireUniversity’sCreativeCommunitiesUnit,andleadorganisationtheNewVicTheatre.Stoke-on-TrentCityCouncilisakeymemberofthewiderconsortium

What we’re going to do

TheresidentsofStoke-on-Trentdeservethesamequantityandqualityofartisticproductas their peers in the rest of the country. We believe that art can play a major role in urbanregenerationbyhelpingdefineanidentity;enhancingthelocaleconomy;andengaging people in a debate about what society is. Through Appetite we believe there is an opportunity to make a step change in the way art is embraced as an everyday part of all our lives.

Fiveprogrammestrandswillhelpustoachieveourambitions:• Acuratedprogrammeofhigh-profileartsexperiencesdesignedtoraisetheprofileofthe project• Ateamofcommunityfacilitatorsworkingwithcommunityhubs• Astrategicprogrammeofcity-wideeventsincludingaDigitalArtsCentre• Anembeddedevaluationprogramme• Acapacitybuildingprogrammeofferingopportunitiesforcontinuingprofessionaldevelopment,skill-sharing,trainingandprofile-raising.

InYearOne(April2013-March2014),communityfacilitatorswillidentifyandworkwithcommunityhubs,enablingthemtoaccessthecuratedprogrammeoffamilyfriendlyeventsinpublicspaces.InYearsTwoandThree(April2014-March2016)thecommunityhubsandcommunityproducerswillworkwiththeCreativeProducertoplan,budget,commission,programme and host a range of arts events.

APPENDIX:OVERVIEWOFDIGITALARTSCENTRE

THEDIGITALARTSCENTRE

OverviewThe digital support to all aspects of the Appetite programme over three years: creating information,discussion,resourcesandnetworkingonlinetogetmorepeopleengagedwiththe arts in the real world across the city.

Ouroverallaimthroughtheprojectistosupportthe‘real-world’artsprogramme:theTasterMenu,theCommunityProducersandHubsandthecommunitycommissioned-workinYears2and3byprovidinganattractiveandeasy-to-usesetofdigitaltoolstoallinvolved.

PrinciplesOur approach is to link the places where people are already creating and discussing cultural activityandwheretheyaremostcomfortable;ratherthandrivingthemtoacentralspace.SoiftheyarehappyonFacebook,theywillbeabletoaccesstheDigitalArtsCentrethroughthat.

We will only build something new if there is not something already there.

WewilloperateanSMSservicesothosewithoutanyinternetaccessorsmartphonewillbeable to engage through a basic phone.

TheCoreSiteWe’llstartbybuildingthecoresitewhosemainfunctionwillbetocommunicatetheTasterMenuandthemanyopportunitiestoseeandparticipate.Keyelementswillinclude:RichmediacontentabouteventswithintheTasterMenuwithWhat’sOn;HowToAttend(includingticketingdetailsifappropriate);GettingThere(venuesandtransportdetails)GetInvolved(seeDashboardbelow)Socialmediafeeds–FacebookPage,TwitterFeed,FlickrandYoutubestreamswithbranded landing pagesCulturemapofStoke(seeWhat’sOntheMenuStoke?)AboutUs–detailsofAppetiteandpartneractivityoutsideCPPThesitewillfeaturecuratedcontentcreatedbythemarketingteamworkingonAppetite,but will also aggregate and sift content from the many other sources that Appetite will becoveredinanddiscussedon:socialmediasites,blogs,Youtube,Flickretc.HostingandmakingvisiblethedebateanddiscussionaroundtheworkisakeyobjectivefortheYearOne version of the site.

Years2and3DevelopmentWedonotknowwhatthecommunitywillmakeoftheTastermenu.Wedon’tknowthecommunitiesthatwillemergeaskeycontextsforworkinYears2and3.

RatherthanattempttopredictwhatdigitalservicescanbestsupportthisworkweareadoptinganAgileDevelopmentapproach.AdditionalmodulesforYearsTwoandThreewillbecommissionedtoexpandtheDigitalArtsCentreastheneedsbecomeapparentfromtheactivityfromthesite;fromtheGetTalkingprogramme;andfromtheworkoftheCommunity Producers and Hubs.

Developmentbasedonopen-sourcestandardsandanopenAPIwillmeanthatwewillnotbelockedintoarelationshipwithasingledeveloper,andcanruncompetitionsandhackdayswithmanyotherdigitalpartnersworkingonourplatformtodevelopandexpandit.Iftheuserwishesto,thentheycanusethesiteentirelyasapointofinformation:whatisonandwhere.Wewanttoencourageuserstoengagewithusonadeeperlevel–asmoreengagement with our programme online will stimulate more participation in arts activity offline.

The DashboardForuserswhohaveregisteredthesitewillreconfigureitselftoputmoreemphasisonhowtheycantakeactionaswellasgaininformation,andtheirlandingpagewillincludetheirindividual dashboard. This will enable them to record and recognise the arts activity they alreadyengagein(egmembershipofanamateurartsgroup);beencouragedtoconnecttheirownsocialmediaprofilestomakesharingAppetite-generatedcontenteveneasier;andconnect them with groups and networks that share their interests.

Atitscorewillbethephilosophyof‘smallsteps’.Everytimetheuservisitstheirdashboardtheywillbeabletotakeafun,freeandinstantactionthatwillhelpengagemorepeopleinartsactivitiesinStoke–fromorganisingtheirfriendstovisitthePicnicasagrouporpostingpicturesfromtheirexperiencetocontactingaCommunityProduceraboutgettinginvolvedinapotentialproject.Regularpushemailsandstatusupdateswillcombinenewswithcallstoactiontomakethenextsmallstep.Wewilloffersmallrewards–suchasaspecialpizzacookedbyBArtsforyourfamilyatPicnicorabackstagetour–forthosewhoengagemostfullyandregularly.

TheDashboardwillprovidearichstreamofdataaboutwhat’smotivatingpeopletogetmoreinvolved,whatthey’velikedanddislikedandwillfeedintotheGetTalkingprogramme–whowillbeabletousethedashboardasaforumtogetfeedback.TheCommunity Producers will be able to use the dashboard as networking and communication tool to further their work with individual communities

StokeArtsbankOnekeyadditionalfunctionthatwewillcommissionforyears2and3isStokeArtsbank(seeseparatesection).

BytheendofYearThreewewillhaveestablishedtheDigitalArtsCentreasadigitalcentreforartsactivityinStoke,usedbyanetworkofaudiences,participants,artistsandcommunityorganisers.TheStokeArtsbankwillenableanyonewhowantstocreateartisticactivitytofindquicklyandeasilywhatresourcesalreadyexisttodeveloptheirproject,with an emphasis on developing social capital through barter and crowdsourced funding activities. The Artsbank is a key tool for sustaining increased engagement in the arts beyondYearThreeofAppetite.