Appeal of Music Videos

By Amirul Islam

Functions of a Music VideoGoing back to the functions of music video, here are the main

functions of them:Promote the music

andDisplay the artists image

However, the music video may appeal to a specific audience as the artists image is what attracts an audience. The artist may

look likeable and attractive which potentially builds a fan base who become obsessed. This obsession would lead to constant stalking via online sources and mediums such as YouTube and

Twitter which suggests the appeal. Although some people may just be curious about the sound of an artist which leads them to watching a music video or two to hear their music.

One Direction are the perfect example of artists who have the image which is likeable and attractive which creates a huge appeal from their audience. In their music videos, they have this “cool” and “stylish” image which is emphasised through

their trendy attire also their looks will appeal to teenage girls. Also I feel their music videos, give their fans an opportunity to admire them because they barely have a chance to experience new videos by them. They are able to watch the new videos of them singing and dancing for hours if they choose to which is another appeal for their audience. Also the narrative of the music video may appeal to their audience as the lyrics may

relate to what they desire.

One Direction

One Direction Mood BoardOne Direction – Best Song Ever

Psy

Psy is known for his famous song “Gangnam Style” which essentially became the most watched video on YouTube which is the main reason he appealed and attracted such a huge audience. His image was

created within this song and the dance routine in the music video which makes him recognisable. I feel he

appealed to an audience as his song is something unusual and not too mainstream which made people curious about why it’s so popular therefore meaning

they went online to check out his music video.

Psy Mood BoardPsy – Gangnam Style