APPAREL CLICK REPORT - BACKGROUNDimages.partner.zalora.com.s3.amazonaws.com... · APPAREL CLICK...
Transcript of APPAREL CLICK REPORT - BACKGROUNDimages.partner.zalora.com.s3.amazonaws.com... · APPAREL CLICK...
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● portrait layout
● with plain background – Light Grey (apparel) , White (product)
● in JPEG format
● minimum 762pixel x 1100pixel and 300dpi in image size and resolution – original image
- this is to ensure image is not pixelated
● Size of file: 2MB maximum / per file
● clear and sharp images only
- products are presented as the main focus of the image
- products are presented in a neat and tidy manner
● does not contain any other brand’s logo/name
● no watermarks
* Images that fail to meet these requirements will automatically be rejected
GENERAL IMAGE REQUIREMENTS
06/2015 – Image Sequence & Crop Guidelines
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APPAREL CLICK REPORT - BACKGROUND
0.65% CTR 0.99% CTR + 0.34%
CLICK THROUGH RATE
Report shows that images with plain
background and good lighting encouraged higher click rates – crucial
for sales conversion
*Images and data comparison is
based on the same brand
> >
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APPAREL CLICK REPORT – IMAGE QUALITY
0.43% CTR 1.17% CTR + 0.74%
CLICK THROUGH RATE
Report shows that better quality images
& content will strengthen average CTR –
crucial for sales conversion
Better quality image & content includes:
Model choice, hair & makeup,
photography and product content
details
*Images and data comparison is
based on the same brand
> >
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PLAIN BACKGROUND
(PREFERRED)
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Studio lighting is recommended in order for product and model to be presented professionally
Product and model is bright and attractive
Overall image does not look dull and cluttered
Model’s skin tone looks healthy & radiant
Image must be clear and sharp
APPAREL – REQUIRED STANDARD
Very light and soft grey background
Front view Back view Full view Detail view
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PRODUCTS - REQUIRED STANDARD
First image should be frontal
view of product presented in a
tidy manner
Front view
Second image should show the
back view of product presented
in a tidy manner
Back view
Third image should show the
side view of product presented
in a tidy manner
Side view
Fourth image should show the
detail of product presented in a
tidy manner
Detail view
Main image of product should be presented in a tidy manner on a white background.
1 2 3 4
White background
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BACKGROUND COLOR
WHAT COLOR SHOULD YOUR BACKGROUND BE – APPAREL ?
Main image’s background must be in shades of light grey. Dark tones will be rejected. Elaborated below:
ACCEPTED COLOR TONES REJECTED COLOR
TONES
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WHAT COLOR SHOULD YOUR BACKGROUND BE – PRODUCT ?
Main image’s background must be in shades of light grey. Dark tones will be rejected. Elaborated below:
ACCEPTED COLOR TONES REJECTED COLOR TONES
BACKGROUND COLOR
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BACKGROUND COLOR
Main image’s background must be in very light & cool
neutral tones only
Color scheme must be closer to grey & white Example of images with non neutral & dark color schemes
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OUTDOOR
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WALLS
NEUTRAL
BACKGROUND
LIGHT COLORED
PLAIN BACKGROUND
MINIMAL BACKDROP
NON-DISTRACTING
BACKGROUND
NON CLUTTERED
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WALLS
COLORED WALL
HEAVILY TEXTURED
WALL
PLAIN WALL WITH
DISTRACTING DÉCOR
DUAL TONES
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ON THE
STREETS
NEUTRAL
BACKGROUND
GOOD LIGHTING
MINIMAL CLUTTER
NO DARK AND
DISTRACTING
OBJECTS
NO OTHER HUMANS &
LOGOS
DESATURATED &
BLURRED
BACKGROUND
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ON THE
STREETS
Background with:
• Colorful items
• Dark furnishing
• Dirty background
• Distracting
landscape and
trees
• Non-desaturated
background
• Vivid and messy
props
• Other humans
• Bad lighting
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INDOOR
NEUTRAL
BACKGROUND
GOOD LIGHTING
PROFESSIONAL
MODELLING
MINIMAL CLUTTER
NO DARK AND
DISTRACTING
OBJECTS
NO OTHER HUMANS &
LOGOS
DESATURATED &
BLURRED
BACKGROUND
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INDOOR
>50% Dark
background / Props
Distracting display
Bright colored
backdrop
Messy furniture
display
Dark lighting
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HOW TO
MAKE YOUR IMAGES
WORK?
1. Make sure the
background is 90%
acceptable
2. Crop off parts that
is distracting and
against guideline
3. Make sure
cropping is
according to
guideline –
• 762 x 1100 px fully
filled frame
• 300 dpi
• Image is still clear
and sharp
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PRODUCTS
WHITE BACKGROUND
PORTRAIT DIMENSION
NO FOREIGN OBJECTS
NO PRODUCTS ON
MODEL (AS MAIN
IMAGE)
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IMAGE CLARITY & CROPPING
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CLARITY
• Zoomed in image must be clear & sharp
• Customers are able to have good understanding of
the fabric/material/cut/design of the product
Approved
• Zoomed in image is blur and pixelated.
• Customers would not be able to have a good
shopping experience – lack of product clarity
Reject
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CLARITY
MAKE SURE YOUR IMAGES ARE:
Note: If your original picture’s size and dpi is smaller than these requirements, please replace with an appropriate picture. Increasing or blowing up the original size dimension and DPI will result in blurry image (rejection)
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CLARITY
• Images in the right frame dimension and
product/model in the right original size
Approved
• Stretched and distorted images
Reject
Distorted Stretched
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CROPPING
• Images must be in the right frame dimension
• Background must fill up the whole frame
• Image must be in portrait
• 762 x 1100 px
• Landscape images will be rejected
• Images that does not fill up the full frame will be
rejected • Images with white borders will be rejected
• Background of image must fill up 762 x 1100 px
Background does
not fill up the frame
White border around
The image
Landscape
Background
does not fill up
the frame
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