AppAcademy #6 Oslo: Global Trends - Apps, Mobile, Social & Big Data
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AppAcademy #6 June 19, 2013 Global Trends Apps, Mobile, Social, & Big Data Zebra Studios AS ©2013
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Keynote presentation @ AppAcademy #6 Oslo in collaboration with Silicon Vikings - Global Trends; Apps, Mobile, Social & Big Data. The age of the mobile "Tidal Wave"
Transcript of AppAcademy #6 Oslo: Global Trends - Apps, Mobile, Social & Big Data
AppAcademy #6 June 19, 2013
Global TrendsApps, Mobile, Social, & Big Data
Zebra Studios AS ©2013
Mobile "Tidal Wave"
Zebra Studios AS ©2013
Mobile "Tidal Wave"
Zebra Studios AS ©2013
"The single most important top-level trend is the shift to mobile"
Max Levchin PayPal
What is "Mobile"
Zebra Studios AS ©2013
● Mobile phones
● Tablets
● Wearable tech
● Automotive
● Industrial internet
● Internet of things
Changing consumer patterns
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Consumer trust in source of advertisement
*source: Nielsen Global Trust in Advertising Survey
Online consumer reviews
70% 92%
Recommendations from friends & family
Paid TV, magazine, & newspaper ads
47%33%
Paid online, social media ads
Game Changer
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How is the mobile "Tidal Wave" driving global trends?
Gartner's Hype cycle
Zebra Studios AS ©2013http://www.gartner.com/technology/research/methodologies/hype-cycle.jsp
Source: Gartner
TECHNOLOGY TRIGGER
TROUGH OF DISILLUSIONMENT
SLOPE OF ENLIGHTENMENT
PLATEAU OF PRODUCTIVITY
PEAK OFINFLATED
EXPECTATIONS
VISI
BIL
ITY
MATURITY
Hype cycle: Apps
Zebra Studios AS ©2013Source: Gartner Aug 2012 http://www.gartner.com/newsroom/id/2124315
Speech-to-Speech
Translation
Gamification
HTML5
AppStores
Global Trends: Apps
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● At peak of inflated expectations
● Business models are innovating or dying
● Utilizing new trends for innovation
Social Analytics
Hype cycle: Social
Zebra Studios AS ©2013Source: Gartner Aug 2012 http://www.gartner.com/newsroom/id/2124315
Activity Streams
Cloud Computing
Global Trends: Social
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● Has entered trough of disillusionment
● Consolidation of major players
● Niche & specialization innovation
Hype cycle: Big Data
Zebra Studios AS ©2013Source: Gartner Aug 2012 http://www.gartner.com/newsroom/id/2124315
Internet of Things
Complex Event
Processing
Big Data
Global Trends: Big Data
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● Not yet entered peak of inflated expectations
● Healthy amount of capital investment
● Fighting technology standards & protocols
● Exponential growth of data requires advancement in storage and processing
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Global Trend drivers
MobileEclipsing PC internet 11
Data Exponential growth
22Consumers
Changing behavior33
Mobile "Tidal Wave"
Zebra Studios AS ©2013
Global TrendsApps, Mobile, Social, & Big Data
Phillip GrønvoldE: [email protected]: @zebra_studios
Zebra Studios AS ©2013
