APP-TITUDE (Social Media Apps I love)
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Transcript of APP-TITUDE (Social Media Apps I love)
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APP-TITUDE
Coastal Social / Preconference Workshop: Advanced Social Media
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INTRODUCTION
@CEStephens / #CoSo2016
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PEEK INTO MY PHONE
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HOW I USE SOCIAL MEDIA
• Listening to conversations• Monitoring media stories• Identifying key influencers• Communicating messages• Rumor control
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CRITERIA
• Easy to use• Sharing functions• Good value / High ROI• Updated regularly
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NATIVE / FIRST PARTY APPS I LOVE
• Twitter (used to be Tweetie)• Tweetdeck• Dashboard• Facebook Ads• LinkedIn matching with Schedule• LinkedIn “Connections in the News”
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WHY USE FIRST PARTY APPS?
• Because they work• Target service users with appropriate
messages• Regular updates add features and
stability• Usually free
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DOWNSIDES OF FIRST PARTY APPS
• Cannot sync across services• May cause duplicative work• May limit your actions
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PRODUCTIVITY & BUSINESS
• Habit List• Google Sheets / Docs• Pocket• MailChimp• If This Then That
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PRODUCTIVITY & BUSINESS
• Save stories for future use• Helps with monitoring• Follow friends and influencers
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PRODUCTIVITY & BUSINESS
• Create custom “Applets” that are triggered by actions
• Makes apps and systems work together
• Set it and forget it
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MONITORING & LISTENING
• Brand 24• Tweetdeck & Hootsuite• Twitter & Echofon• Google Alerts
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MONITORING & LISTENING
• Monitor multiple keywords• Track analytics across
multiple platforms• Create reports and
infographics• Get “storm” alerts
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MONITORING & LISTENING
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MONITORING & LISTENING
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MONITORING & LISTENING
• Keeps all of your Tweetstreams organized
• Follow hashtags and keywords
• Manage multiple accounts• Schedule and respond to
tweets
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ANALYTICS
• Get analytics on your phone• See how well your tweets are
performing• Manage accounts and publish
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FOLLOWER MANAGEMENT
• Gain insight into followers/unfollowers• Find followers• Purge followers to clear timeline
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FOLLOWER MANAGEMENT
• Easily shows followers/unfollowers• Copy other users followers• See inactive accounts• Learn about follower relationships
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FOLLOWER MANAGEMENT
• Fun, Tinder-like interface• Quickly scrolls through people you
are following• Open accounts in Twitter
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MESSAGE MANAGEMENT
• Review old tweets and delete them
• Create “disappearing” tweets
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PUBLISHING & SCHEDULING
vs
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PUBLISHING & SCHEDULING
• Consistent across a team• Can track user actions• Scheduling features• Can integrate sharing across platforms
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PHOTOS & CREATIVITY
• Simple photo editing• Similar to Photoshop• Web, desktop and app
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PHOTOS & CREATIVITY
• Preset sizes for social media• Use font templates for easy design• Import photos or use Canva’s
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PHOTOS & CREATIVITY
P.S. I got this free photo from Pexels.com, which is not an app, but is still awesome.
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PHOTOS & CREATIVITY
Lively• Convert Live photos to gifs or
movies
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PHOTOS & CREATIVITY
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PHOTOS & CREATIVITY
OOOOOOOHHHH.
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KEYS TO APP SUCCESS
• Take time to properly set up apps.• Give yourself time to learn them.• Avoid duplication at all costs.• Do what works for you.
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APP SUGGESTIONS&
QUESTIONS?