App Store Rankings Deck
9
We help mobile companies get more downloads by optimizing search visibility within the App Store pdated December 16, 2012 https://appstorerankings.n Alexey Malafeev | Oliver Yeh | Sandy Woodruff
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Transcript of App Store Rankings Deck
We help mobile companies get more downloads by optimizingsearch visibility within the App Store
Updated December 16, 2012 https://appstorerankings.net
Alexey Malafeev | Oliver Yeh | Sandy Woodruff
Apps need usersUser Acquisition:
Method Cost Result
• Ads $$$
• Paid installs $$$$
• AppStoreRankings $
Confidential – Copyright 2012 - App Store Rankings
How? With ASO (App Store Optimization)
• Search traffic drives 63% of new app discovery [1]
• Good keywords = search visibility = more installs, more users, and more revenue
• Data-driven ASO is the way to get downloads
Confidential – Copyright 2012 - App Store Rankings
Keyword Ranking Tracking
Competitor Tracking
Spy Competitor’s Keywords
Intelligent Keyword Suggestions
Research New Keywords
Optimize Current Keywords
Confidential – Copyright 2012 - App Store Rankings
275k+ iOS Developers
in US alone
Size of Market
Confidential – Copyright 2012 - App Store Rankings
Potential Revenue275k+ Developers
x1% early conversion
X9 months retention
x$40
=
10m per year revenueConfidential – Copyright 2012 - App Store Rankings
Growth Potential
Confidential – Copyright 2012 - App Store Rankings
The Team Alex Malafeev– Design and UX– Product vision
Oliver Yeh– Development– Scaling
Sandy Woodruff– Business– Charming users
Confidential – Copyright 2012 - App Store Rankings
Thanks for reading!
Visit https://appstorerankings.net
Questions? Feedback? Comments?Email: [email protected]
Updated December 16, 2012 https://appstorerankings.net
