App Store Optimization - Think Global or Go Home
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App Store Optimization:Think Global or Go Home
Jennifer Wong | SMX West 2014 | #SMX
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Jennifer WongDirector of Product Marketing
HasOffers & MobileAppTracking
@Jenerationy
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Agenda
•Why go global?
•What to consider?
The three levels to win in the global market
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More Apps Are Now Being Created Outside The U.S. Than Inside The U.S.
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Top Grossing Apps
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Top Grossing Apps
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Top Grossing Apps
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Top Grossing Apps
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eight out of the top 10 largest iPhone and Android markets
are not English-speaking
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Geo-Local Markets
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Agenda
•Why go global?
•What to consider?
The three levels to win in the global market
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Which Countries Should You
Aim for First?
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China - 122 Million
India - 75 Million
Japan - 61 Million
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Category of App
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Agenda
•Why go global?
•What to consider?
The three levels to win in the global market
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Localize your App Store listing
Title of the App
Developer Name
Description
Settings & Menu
Content
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App Name
Content
Description
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Closely monitor downloads & LTV statistics in the associated languages and countries
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Localize in-app content for native languages
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In your marketing material, highlight the fact that your app is localized
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Develop a local team
Localize your company website
Localize your customer service
support
Localize your social media promotion
Localize your user acquisition strategy
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Septeni America helped boost Supercell's ranking in the Japanese iTunes store from 98th, to the top 3 top grossing apps on the iOS platform today.
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#CheatSheet
Localize your app name, content, menus, settings, and description.
Localize in-app content
In your marketing material, highlight the fact that your app is localized
Develop a local team
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Jennifer WongDirector of Product Marketing
HasOffers & MobileAppTracking
@Jenerationy