App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization...

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ASOdesk.com App Store Optimization Extended analytics and keyword boost campaigns for App Store and Google Play

Transcript of App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization...

Page 1: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

ASOdesk.comApp Store Optimization

Extended analytics and keyword boost campaigns for App Store and Google Play

Page 2: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

Why is it important to work with ASO for your app?

Page 3: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

ASOdesk.comApp Store Optimization

“Search plays a huge role in how users discover apps, with search queries accounting for 65% of downloads from the App Store.”

Apple (June 2016)

Page 4: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

ASOdesk.comApp Store Optimization

User retention on the 30th day after downloading app is 156% higher with users who utilized the search function to find the app compared to users attracted through advertising channels.

Appsflyer (2015)

Page 5: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

ASOdesk.comApp Store Optimization

By attracting users through the search function, you solve several business problems:

Increase Installs

Decrease promo costs

Improve retention behavior

Keyword ranking rises

More cheap traffic and lower marketing costs

Users gained via the search are more loyal to your product

Page 6: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

ASOdesk Mission: to help you successfully reach your business goals

Page 7: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

ASOdesk.comApp Store Optimization

Already trusted by

Page 8: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

ASOdesk.comApp Store Optimization

How ASOdesk can help you:

Analytics

Keyword Boost Campaigns

Monitoring

The most accurate data regarding search request frequency on the market

Easy to launch in just two clicks

Visualization of the current situation and regular reports via e-mail and Slack

Page 9: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

Accurate and useful search query data

Page 10: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

ASOdesk.comApp Store Optimization

Read our blog to find out why this is highly important: http://blog.asodesk.com

Analytics

Data regarding search request frequency is based only on the mobile search function, no web data collection

Page 11: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

ASOdesk.comApp Store Optimization

To find out how the data is collected, see our FAQ: http://asodesk.com/faq/

Analytics

We show Users per Day statistics who search for your product

Page 12: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

ASOdesk.comApp Store Optimization

Analytics

Frequency of search requests updates continuously, allowing you to observe seasonal search trends in real time

To find out how the data is collected, see our FAQ: http://asodesk.com/faq/

Page 13: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

Triple the efficiency of your app store optimization

Page 14: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

ASOdesk.comApp Store Optimization

Analytics

Keyword Suggestions are implemented directly to the Statistics Module, allowing the semantic core to be collected 3 times faster than before

Read our blog to find out why this is highly important: http://blog.asodesk.com

Page 15: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

Unique opportunities of extended analytics

Page 16: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

ASOdesk.comApp Store Optimization

Analytics

Organic Report shows estimated number of installs from search request for your apps and competitor’s apps

To find out how the organic report works, see our FAQ: http://asodesk.com/faq/

Page 17: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

ASOdesk.comApp Store Optimization

Analytics

Organic Report displays all the search requests through which your and your competitor’s app are found

To find out how Organic Report works, see our FAQ: http://asodesk.com/faq/

Page 18: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

Get the most users from the search function in just a few clicks

Page 19: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

ASOdesk.comApp Store Optimization

Keyword Boost Campaigns

Create keyword boost campaigns on your own in just a couple of clicks (each request has a "rocket" icon)

To find out how to set up a search boost campaign, see our FAQ: http://asodesk.com/faq/

Page 20: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

ASOdesk.comApp Store Optimization

Use settings recommended for your campaigns, based on previous experience

Keyword Boost Campaigns

To find out how to set up a search boost campaign, see our FAQ: http://asodesk.com/faq/

Page 21: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

ASOdesk.comApp Store Optimization

Focus on the Cost per Install forecast for a search user

Keyword Boost Campaigns

To find out how to set up a search boost campaign, see our FAQ: http://asodesk.com/faq/

Page 22: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

ASOdesk.comApp Store Optimization

Track campaign results via Organic Report, updated daily

Start campaign

Keyword Boost Campaigns

To find out how the organic report works, see our FAQ: http://asodesk.com/faq/

Page 23: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

ASOdesk.comApp Store Optimization

Just e-mail us: [email protected]

Order guaranteed keyword boost campaign

Boost campaign guarantees top 1-2 positions for your app in just a few hours

Average campaigns CPI through ASOdesk is below 0,25 $

Keyword Boost Campaigns

Page 24: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

ASOdesk.comApp Store Optimization

Information is valid for August 2016

Available countries and the cost of incentive installs

Country: Russia, United States (September 2016) App Stores: App Store, Google Play Cost: 0,3 $ and 0,2 $(Russia), $0,9(USA) only iOS

Keyword Boost Campaigns

Page 25: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

Be aware of recent changes

Page 26: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

ASOdesk.comApp Store Optimization

Monitoring

Receive regular reports via e-mail and Slack: keyword rank positions and new reviews

Page 27: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

ASOdesk.comApp Store Optimization

Monitoring

Track the search request ranking of your app via the Monitoring Module

Page 28: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

ASOdesk.comApp Store Optimization

Monitoring

Or set up the Competitors Module for tracking your main competitors

Page 29: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

ASOdesk.comApp Store Optimization

Monitoring

Track the mood of your users via the Reviews Module

Page 30: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

Our prices have never been more affordable

Page 31: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

ASOdesk.comApp Store Optimization

We are always open to individual conditions, just email us: [email protected]

Page 32: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

One more thing

Page 33: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

ASOdesk.comApp Store Optimization

ASOdesk Index - monthly research in the field of search Traffic in the App Store and Google Play

Latest researches:

ASOdesk Game Index July’16 - https://medium.com/blog-asodesk-com/game-index-utm-campaign-game-index-aug-2734b0ae88d9

ASOdesk Index June’16 - https://medium.com/blog-asodesk-com/asodesk-index-usa-ios-market-summer-2016-f26eb20b480d

Page 34: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

ASOdesk.comApp Store Optimization

We promise to provide only the most useful information!

Be always aware of the new

Subscribe to our blog: http://blog.asodesk.com

Facebook: https://www.facebook.com/asodesk/

Page 35: App Store Optimization ASOdesk - SplitMetrics · ASO for your app? App Store Optimization ASOdesk.com “Search plays a huge role in how users discover apps, with search queries accounting

ASOdesk.comApp Store Optimization

Contacts

SERGEY SHAROVCEO, co-founder ASOdesk.com

+7 926 831 11 07 [email protected] skype: serega_sharov