App Store Optimization(ASO)

ASO Hacks

What is ASO

A method of optimizing your app to improve visibility and conversion rates

on the App Store

App Store Optimization simply means that potential users are actually able to find your

app through search

(keywords, app name etc)

AND

That you’ve done everything possible to persuade the potential user to buy your app

once they’ve found it.

(Icon, screenshots, description etc)

Why Do You Need ASO?

Statistics

• 900,000 Apps on the Apple App Store– iPad: 375,000 Apps

– iPhone: 525,000 Apps

• 93% are downloaded every month

• 50 Billion Apps have been downloaded

• 575 Million Store Accounts

• 47 Apple Stores in 14 Countries

• The App Store is only 5 years old

With over 900,000 apps on the store, App discovery is becoming extremely difficult.

Therefore, ASO is becoming more and more important to a developer’s marketing plan

Advantages of ASO

Still a fairly new concept, so you can pull ahead of the competition

Cheap and intuitive process

Measurable

An effective marketing method that YOU have more control over (especially if you are in a niche

industry)

What ASO Includes:

App Name and Title

Icon

Screenshots

Description

Ratings and Reviews

Pricing

Keywords

ASO Goals

Increase downloads and revenue

Get ranked in the charts and stay there

Figure out what your target market is searching and then use that information to

help them find your app

If ASO is paired with the techniques from our App Hacks series, your app has a greater

chance of being successful long term