Success Stories

App Retargeting and Re-engagement

www.vizury.com/mobile

Fashioning higher In-App

purchases

2/1/2016 © 2015 3

T H E C L I E N T

• Largest online fashion retailer in India

• Over 10 million mobile app users across the sub-continent

O B J E C T I V E S

1. Retarget app drop offs

2. Boost in-app conversions

3. Optimize acquisition spending

T H E V I Z U R Y S O L U T I O N

• SDK-less integration for data collection

• Banner deep linking to ensure user lands on the product page

• Android & iOS compatible to maximize reach

• Integrated with leading mobile app publishers like Google,

Facebook, InMobi, MoPub, Smaato, Nexage

• Optimization with bidding based on 100+ parameters and

HTML5 banners with customized messaging

R E S U L T S

5%

3x

Vizury contribution to in-app

listings

Higher in-app conversion rate

during Vizury’s campaign

Tailoring higher App

sales

Vizury is a preferred partner for us, delivering strong

performance for our mobile app retargeting

campaigns. Vizury delivered 2x better scale at the same

ROI when compared to some other app re-engagement

partners. Their ability to optimize towards an ROI and their

expertise in various channels including Facebook truly

helps.

Kaushal Bhalotia, Head – Online Marketing

“

2/1/2016 © 2015 5

T H E C L I E N T

• Leading online fashion retailer in Asia

• Over 10 million mobile app users across the sub-continent

O B J E C T I V E S

1. Retarget app drop offs

2. Boost in-app conversions

3. Optimize acquisition spending

T H E V I Z U R Y S O L U T I O N

• SDK-less integration for data collection

• Banner deep linking to ensure user lands on the product page

• Android & iOS compatible to maximize reach

• Integrated with leading mobile app publishers like Google,

Facebook, InMobi, MoPub, Smaato, Nexage, Appnexus

• Optimization with bidding based on 100+ parameters and HTML5

banners with customized messaging

R E S U L T S

18%

2x

Vizury contribution to in-app

transactions

Higher in-app conversion rate

during Vizury’s campaign

Turning inactive users

active for a music app

2/1/2016 © 2015 7

Leading Music app in India

T H E C L I E N T

• Largest music streaming app in India

• 10 million+ mobile users but < 300,000 are active

O B J E C T I V E S

1. Re-engage inactive users to improve 7-day

user retention

2. Decrease cost of reactivation

3. Pre-empt uninstalls

T H E V I Z U R Y S O L U T I O N

• SDK-less integration for data collection

• Banners themed toward recall and reactivation

• Android & iOS compatible to maximize reach

• Integrated with leading mobile app publishers like Google,

Facebook, InMobi, MoPub, Smaato, Nexage

• Campaign segmentation and benchmarking with Facebook

70%Lower cost of reactivation

during re-engagement

Volume of reactivation

compared to Facebook

R E S U L T S

2x

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Get In Touch mobile@vizury.com

Website: www.vizury.com/mobile