App promotion
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Transcript of App promotion
AppvertisingBy Claudia Smithson
IndexGet ranked!
Get noticed!
What do you need?
How to market?
Get ranked!
Get ranked!
Crack Appstore top 100 list
Appearing in the top 100 list increases daily new users by an average of 2.3x
Launge date
Paid With untargeted ad impressions
converting at a high estimate of 0.2%, we need 1.25 million ad impressions to get 2500 downloads. Ad networks typically sell inventory on a CPC basis, at a minimum of 5 cents per click. With top networks performing at around 3% CTR, 1.25 million ad impressions generate 37,500 clicks. This translates to a one day minimum cost of $1875.
Promote from ads within other apps.
iPhone ads offer very high levels of engagement including click to call, click to video and click to app store. A growing number of ad networks provide in-app advertising options with audience targeting that includes age, gender, geography, category, carrier, device and handset. Pricing models include bid per click and per engagement. Conversion tracking and reporting are standard offerings. Check out these folks: Medialets, Quattro Wireless, Admob
UnpaidSEO
- Use keywords in app name and app listing
- Use numbers or the letter a at the beginning of
the app title (“sort by name”)
Price
- Offer a lite, free version of a paid app
- 3-day promotions
Reviews
Encourage users and friends
to write reviews:
- Appirator App script
- Fuel My App
Get some Apple friends
Write on blogs in which the Apple team participates as well.
Meet the Apple team at conventions
List of tipsUse url iTunes in all existing communication
channels.
Use Appstore and other market logo’s in communication
Get a lounge sponsor or a co-promoter
Setup a facebook fan page and Twitter account
Create a Wiki page
Review sites:
Press release incl. coupons and viral
iPhoneclub (Test panel before release)
Branche specific sites:
Coupons, linktrading, content
Search directory registration
Get noticed!
Sharing:
Facebook and Twitter (integrated directory)
Share using addthis (viral or other press releases)
Database with app reviewsites
Database paid or unpaid reviewers
Viral
Webpagina, tussenpagina (tracking visitors with google alert)
Webpage in order to exchange links.
List of popular key words (http://www.brysonmeunier.com/228-app-store-keywords-from-app-store-search-suggest/)
What do you need?
Service: Pricing, SEO, list of tips and contacting review sites.
Paid services: Benchmark relevant blogs and websites and how to subscribe these sites, viral, reviews, special url (SEO, tracking, review sessions).
Extra paid service: Guerilla, social, campaign (partner advertising agency, good for the relationship!)
How to market?
http://www.iphoneapppromotion.com/?page_id=8
Click icon to add picture
Hope to hear from you soon!