App presentation slides 1
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![Page 1: App presentation slides 1](https://reader033.fdocuments.in/reader033/viewer/2022061218/54b7bfc74a7959506a8b4596/html5/thumbnails/1.jpg)
APP PRESENTATION
EPILEPSY.COM AND THE EPILEPSY THERAPY PROJECT
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THE CONTENT
1. FORMULATING THE PLAN
2. THE PROJECT AND THE ISSUES
3. AN EXAMPLE OF CHANGE
4. MY FUTURE HOPES...
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Formulating the Plan...
No concrete project initially...
Got thinking about areas of interests and passions...
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Formulating the Plan...
PASSION #1
HEALTH
PASSION # 2
WEBSITE BUSINESSES
HEALTH-BASED WEBSITE BUSINESS!!!
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Formulating the Plan...
A chance occurrence...
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The Project...
A Brief History of Time...
Over 1 million viewers a month – already sizeable
Millions world-wide suffering from Epilepsy
Over 1 million in US alone
Major issue in today's health sector...
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What were the issues?
1. UNCLEAR MESSAGE
2. UNCLEAR HOW TO DONATE
3. NOT STATING THE NEED FOR DONATIONS
4. ESTABLISHING NO VALUE!
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What were the issues?
A personal one...
No real experience in website-based businesses
= Extra Education
Digital Marketing Strategy Course
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An Example of Change...
After getting messy with ideas and concepts...
Began to implement change
First place to attack – The Newsletter!
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An Example of Change...
The Newsletter =
Very Cluttered
Written like a Medical Journal
Non-conversational
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An Example of Change...
Made a few changes after discussion and gentle negotiation:
1. More stream-lined presentation with less articles
2. Mobile-Friendly
3. Option to Donate
4. More Frequent Delivery
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An Example of Change...
Follow through on launch to test the success...
Sent out a survey for feedback
Overwhelming success, and also some surprises!
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Did you like the new lay-out of the newsletter?
No, dislike stronglyNo, dislike a littleNo opinionYes, like a littleYes, like strongly
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Are you interested in the overall content of the newsletters?
NoYes
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Do you donate to an Epilepsy non-profit on a regular basis?
NoYes
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Would you be interested in providing further feedback on any updates?
NoYes
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An Example of Change...
Not wanting to rest on my laurels...
Key Metrics:
8 x increase in traffic to website through newsletter
2 x increase in number of page views per visit
2 x increase in amount of time spent per views
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NPV = Massive Success.
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My Future Hopes...
That I continue to advise in some capacity
Efficiency of each dollar
Audi RS6 (see story)
Full-time Marketing Manager
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What are some examples of websites that you have seen (profit/non-profit-based) that have
captured your attention and why?
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Thanks for your time...
And now you can clap!