App Monetization: Why your ad revenue is not satisfying

App downloads, ok

Active users, good

Why it doesn’t lead to revenue growth?

1 2

Low CPM Users unhappy with ads

1Inadequate CPMIs it because of market itself?

Or just my app?

Adv.Pub.

100% 40%

Neither the market situation nor your app is a problem

The commission takes a big part of your revenue

When advertiser pays $100 for media fee, a publisher takes only $40 on average

$$$ $$$Fee /Commissions

Fee /Commissions

Fee /Commissions

Fee /Commissions

Demand Side

PlatformsAd Exchange

Supply Side

PlatformsAd Network

Middle Man

HOW TO INCREASE YOUR CPM

First, Remove the middleman

can save up to 15% of your media fee.

But, it requires you your own ad-server.

Direct sales to advertisers

Second, Lower the commission

It is not easy to sell inventory all by yourself.

Check the list below to find a perfect partner

• Commission: the lower is the better

• Transparency: you know how much revenue your

media is actually making

• Control: you have control over minimum price set-up

and creative approval

Simplify your trading process

& Find a low commission partner.

HOW TO INCREASE YOUR CPM

① Manage your direct-sales ads at ease

and get free access to the advanced ad server

What’s available

Targeting Option

OS : iOS / Android

Ad Unit

Networks: wifi, 3G/4G/LTE

Carriers: specific telecom company users

Device

Custom Segment

Total / Daily budget set-up

Day Parting & Frequency Capping

Data for Performance optimization

EXELBID CAN BE YOUR SOLUTION

② Take 80%

• With its advanced technology, Exelbid replaces all your middlemen• Exelbid takes only 20% as a commission• A Publisher can set the bid floor(minimum CPM) for each ad unit

Demand Side

Platforms

EXELBID CAN BE YOUR SOLUTION

Low commission, High eCPM

2Users unhappy with adsIf i put ads, would users leave the app?

NATIVE AD

① UX FIRST ③ Customized Design② SEAMLESS

Users hate ads that suddenly pop up and interfere with their experience. It surely generates more clicks but leads to users’frustration.

Ads should be delivered timely.

We suggest you the perfect time and placement to engage users.

Seamlessly fit-in ads are not irritating users and show better performance.

Another beauty of Native ads is its flexibility in size and shape.

We find a perfect format for your app that generates more engagement and performs better.

Avg. CTR 0.65% Avg. CTR 1.76%

NATIVE AD IS OUR SPECIALTY

구분 Field Recommended Example

Preferred

Title Text 25 chars Clash of Clans

Main Image 1,200 x 627 px

Description 100 chars Lead your clan to victory in an eic combat…blah blah

Icon Image 80 x 80 px

Call to action 15 chars INSTALL

Star rating 0 - 5 4.5

Others

Price 15 chars $1.2

Saleprice 20 chars $1.2 > $0.9

Likes 20 chars 10,000,000 Likes

DownLoads 20 chars10,000,000 Downloads

Sponsored 20 chars SUPERCELL

Phone 20 chars 82-2-000-0000

Address 50 chars

Display URL 50 chars http://www.exelbid.com

Description 2 50 chars Free item

Native Ad Asset Native Ad UI Sample

Exelbidis a proprietary ad exchange that perfectly support natives and videos in Korea.

Deal Coverage

Media Format

Open Auction

Private Auction

Preferred Deals

Banner

Video

Native

TV

PC

Mobile

Domestic (KR)

Global

Brand & DSP Partners

[ Demand Source ]

• NIKE

• UNIQLO

• P&G

• Yuhan Kimberly

• Hyundai

• KIA

• CJmall

• GSShop

• HNSmall

• shinsegaemall

• 11st

• Gmarket

• Auction

• Coupang

• Wemakeprice

• Tmon

• idus

• Albamon

• Baemin

• Zigbang

• Dabang

• Socar

• Netmarble

• Nexon

• YD Online

• Gamejob

Advertisers

Best partner for premium publishers

CONTACT

OnnuriDMC Inc.

WWW.ONNURIDMC.COM

exelbid@onnuridmc.com